Urban Activation – Press Release – Stella on Hannell, Newcastle, NSW

Posted on Posted in Big Data, Digital, dmgsocial, Entertainment, Investment, Johngdryden, Luxury Real Estate, Real Estate, Social Media
Stella on Hannell is one of the most sort after apartment offerings in the Newcastle market, why not look at this amazing development for your next move or investment opportunity, and let our team best advise and work with you. Where some areas of Australia may have had some slight realisation on their value, on the whole, Real Estate in general is still the best investment option today. The discerning investor is still investing in unique locations where property values are not regressing, and in fact are on the move. Banks know when to start lifting interest rates and that is when the economy is in a healthy place. Australia has survived the GFC and is still a fantastic market to invest in, and is still sought after by foreign and local investors.
So we introduce to you Stella; Thirdi’s newest residential development in the heart of Newcastle’s thriving WestEnd. Comprising two residential towers offering a mix of 1,2 and 3 bedroom apartments with many boasting some of the best uninterrupted views of Newcastle Harbour and City.
Stella on Hannell features modern, open-plan designs with spacious outdoor areas and access to astunning rooftop garden. It’s exactly what you, and the city of Newcastle, have been waiting for.
It’s central location provides; easy access to the Wickham transport interchange, the light rail link to the east of the city and beaches and University city campus. Ben Small says “You will enjoy a great inner city lifestyle, with the ability to access the harbour foreshore and parks, ride a bike, run or walk to local cafes, restaurants, marina and much more”.

Ben Small says “These beautifully designed homes with unmatched harbour views are a result of careful and thoughtful planning. Newcastle is one of the most visually stunning places in the world so the developers have made sure you can take in as much of it as possible. Hence the reason the double tower design which allows you to experience uninterrupted views of the harbour and the city. Partnered with exceptional design and quality construction, the aim is to create homes that you’ll never want to leave”.

One of the best parts of Stella is undeniably the views across this beautiful city. That’s why we’ve built a rooftop for residents to enjoy. With multiple seating areas and pergola style awnings, we’ve designed a decadent rooftop area for sunny days and starry nights

The property will suit first home buyers, investors and owner occupiers due to its excellent location and modern facilities with Sales by Urban Activation.

Contact www.urbanactivation.com.au

One Size Does Not Fit All: Which Social Media Platforms Should Your Business Be On? By Seth Rand

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, dmgsocial, Entertainment, Johngdryden, Media, Reputational Management, Social Media, Startups

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

In today’s business world, social media marketing is a strategy that no company can afford to ignore. With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?
Below is a list of the top social media sites, along with the reasons you should—or shouldn’t—consider maintaining an active profile or page on each platform.
Facebook 
As the largest social media platform in the world with over a billion active users, Facebook is a social media platform that cannot be ignored. Unless your company is niche business that deals mainly on a B2B basis with a very specific and narrow type of audience, and doesn’t need to have a public way to interact with or provide content to your target demographic, your company should maintain a Facebook page.
Although most companies place Facebook at the forefront of their social media efforts, a small number of companies have decided to abandon Facebook in recent years. This abandonment is due to Facebook’s practice of modifying the algorithms that determine which posts appear on each users’ News Feed, which in turn has resulted in fewer company posts getting seen by a page’s followers.
Because of this, companies now have to spend money on Facebook ads or boosted posts to reclaim a prominent place in their followers’ News Feeds.
Having to “pay to play” for what used to be free has caused some companies to rethink or alter their Facebook strategy. That being said, only companies that have had considerable and measurable success on other social media platforms should consider leaving Facebook at this time.
Twitter 
Twitter focuses on brief, real-time communication, with almost 6,000 tweets posted every minute. Because of this, tweets can quickly become buried in a user’s Twitter feed. Due to this fast paced atmosphere, it is important to tweet at least a few times a day if you want to have any sort of visibility.
If your company doesn’t have enough content or commentary at its disposal to maintain an active presence on Twitter, you should consider focusing your company’s social media efforts elsewhere.
A major caveat to this rule applies to companies that frequently interact with their customers regarding questions or comments about their products or services. Twitter is the social media platform that customers are most likely to turn to when they have questions or complaints about a company.
Because of this, these types of companies should have a customer service specialists monitoring their Twitter account on a daily basis for any potential customer questions or complaints. According to a survey of Twitter users, 42 percent of customers expect to receive a response to a customer service complaint within one hour, so waiting to respond until the next business day could seriously hurt your businesses’ reputation.
LinkedIn 
LinkedIn is the most prominent social network for professionals. It’s an extension of old-fashioned, face to face social networking, and should be used as an avenue to connect with your colleagues, as well as potential business leads and referral partners.
If you run a B2B business, you should have both a personal and company profile on LinkedIn to increase the visibility of your company among other professionals in your field. Engaging in LinkedIn groups, both through posting and commenting on other posts, is another great way to build the professional reputation of individual members of your team.
Top-level members of your management team should also consider posting original articles on LinkedIn’s Publisher feature to improve the reputation and credibility of that individual, as well as your company.
Google+
Although Google+ is a platform that has never caught on in comparison to competitors like Facebook, the fact that Google+ is a Google product should make you still seriously consider investing time on this site. Content that is posted on Google+ is picked up by Google’s search engines in a way that content from other social media sites isn’t, so if you are looking to increase your company’s SEO, your company should be on Google+.
Another reason to have a profile on Google+, especially for local, service-oriented businesses, is Google+ reviews. Once a company receives five Google+ reviews, the number of stars associated with your business will show up directly on Google search results. Having a high rating on Google+ reviews will greatly impact the reputation of your company.
Pinterest 
Pinterest is a visual platform in which people can “pin” pictures and other content to their boards. This content usually consists of products that the user likes, and therefore, is the leading platform for website traffic referrals.
If you run any sort of business that’s core business consists of products dealing with home decorating, fashion, recipes or any other product that is visually appealing—especially to targeting women—your company should have an active presence on Pinterest.
Instagram
Instagram is currently the best platform to reach out to teenagers and other people that love a good image or short video. The difference between Pinterest and Instagram is that pictures shared on Instagram primarily focus on photos of people, landscapes, and the like as opposed to products, so companies such as travel companies, magazines or any other companies that have access to high-quality images of people using their products should be on Instagram.  
Using any sort of stock photography on Instagram is considered a major faux pas and should be avoided at all costs.

In Conclusion
Even though you should consider having a social media profile on each of the relevant platforms above for your business, remember that having an inactive social media profile might be worse than not having a profile at all. However, if you are busy and unable to consistently stay active on social media, then there is a variety of software available to help schedule posts such as Hootsuite, TweetDeck, SproutSocial, etc. Because of this, it is important to have a social media strategy in place before you set up your social media accounts.

Be sure set goals ahead of time, such as the number of times your company should be posting, tweeting or pinning per week. Once you develop your social media strategy, make sure you have the resources to properly execute your strategy.
If you find yourself unable to maintain an active social media presence with your current staff level, you should either hire a social media professional to manage your social media efforts, or enlist a marketing firm to manage your social media presence on your platforms. You can do yourself a disservice trying to do it yourself and doing it poorly, and consequently damaging your brand. Get it right from the start, work with a professional for a minimum of 90 days to learn and perfect your own social media craft.

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This site is made available for educational purposes only as well as to give you general information about business practices and strategy, not to provide specific business advice. Information provided on the Business.com website should not be used as a substitute for legal, accounting, real estate, business, tax, or other types of professional advice.

The Definitive List of Social Media Acronyms and Abbreviations, Defined

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Social Media

By my friend KEVAN LEE, collated and curated by John G Dryden in an update.

27 Dec, 2016

My wife just asked my daughter what triangle plus boobs meant; on social media? <3 

This actually means love heart so this got me thinking, time to post some acronym meanings up for friends and followers.

For years I have been engrossed in the fact that my native industry of advertising uses more acronyms that I can poke a stick at.

Our social media shorthand is amazingly extensive. We have acronyms and abbreviations for not only the marketing terms that we use but also the way that we chat back and forth with one another. I thought it’d be great to share some that seem to come up quite often.
I’ve collected over 140 social media acronyms and abbreviations and placed them here in this post, complete with definitions and quick navigation to help you find the terms you’re interested in. Let me know if there are others that you’ve noticed that didn’t make this list!
social media acronyms abbreviations
Take the social media acronym quiz!
In creating this post, I quickly put together a short and sweet quiz on some of the terms that appear in the glossary here. Test your knowledge to see which acronyms you know and which you might learn!
How to navigate the social media glossary
Jump to any letter:
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
View the index of acronyms & abbreviations:
Topic: Social media marketing

API B2B B2C BL CAN-SPAM CMGR CMS CPC CPM CR CRM CSS CTA CTR CX DM ESP FB FTW G+ GA HT HTML IG IO ISP KPI LI P2P PM PPC PR PV ROI RSS RT RTD SaaS SEM SEO SERP SM SMB SMM SMM SMO SMP SoLoMo SOV TOS UGC UI URL UV UX Via WOM YT
Topic: Social media communication
AFAIK AMA ASL b/c B4 BAE bc BFF BRB BTAIM BTW CC DAE DFTBA DGAF ELI5 EM EML F2F FaTH FBF FBO FFS FOMO FTFY FUTAB FYI G2G GG Gr8 GTG GTR HBD HMB HMU HTH IANAD IANAL ICYMI IDC IDK IKR ILY IMHO IMO IRL JK L8 LMAO LMK LMS LOL LOLz MCM MM MT MTFBWY NM NSFL NSFW NVM OAN OH OMG OMW OOTD OP ORLY OTP POTD PPL QOTD ROFL ROFLMAO SFW SMH TBH TBT TGIF Thx TIL TL;DR TLDR TMI TTYL TTYN TTYS Tx Txt w/ WBU WCW WDYMBT WOTD YMMV YOLO YSK YT
—A—
AFAIK – As far as I know
Ex. “AFAIK, there are no peanuts in a Milky Way bar.”
AIDA – Attention, Interest, Desire, Action
This copywriting formula helps devise a list of events that a reader can take toward converting. It’s particularly effective in website copy, online ads, email, blog posts, and social media updates.

Learn more: 27 copywriting formulas to drive clicks and engagement on social media
AMA – Ask Me Anything
These initials can be used in social media updates as an open call for questions, and the acronym is also quite popular as a recurring question-and-answer series on Reddit, featuring experts and/or well-known names in a huge variety of fields.
Ex. “I’m doing an AMA on Reddit tomorrow at 3pm ET all about space travel!”
API – Application Programming Interface
Have you ever wondered how your favorite app connects to so another of your much-loved services? Buffer, for instance, uses the Twitter API to schedule and post tweets. In general, an API outlines the specifics of software applications, telling components how they should act on an interface.
Learn more: Zapier’s introduction to APIs
ASL – Age/Sex/Location
Often used in getting to know one another.
Ex. “Great to meet you! ASL?”
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—B—
b/c, bc – Because
Ex. “I’m late b/c traffic.
B2B – Business-to-business
Companies that focus on selling goods and services to other companies. An enterprise analytics tool, for instance, would be a B2B product. Often times you may see marketing strategies and statistics broken up between B2B and B2C because some of the tactics and tips may differ based on this distinction.
B2C – Business-to-consumer
Companies that focus on selling to consumers. A clothing retailer, for instance, would be a B2C company.
B4 – Before
Ex. “Ask Alice. She got there B4 me.”
BAE – Before Anyone Else
Used as a term of endearment for someone you care about.
Ex. “My BAE and I are staying in tonight.”
BFF – Best Friends Forever
Ex. “Troy and Abed are total BFFs!”
BRB – Be right back
Ex. “brb, making nachos.”
BTAIM – Be that as it may
For use in arguments and discussions online.
Ex. “BTAIM, I still prefer comments on blog posts.”
BTW – By the way
Ex. “captaindan is not my real name BTW.”
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—C—
CAN-SPAM – Controlling the Assault of Non-Solicited Pornography and Marketing Act
This law was passed in 2003 in the United States in hopes of cutting down on unsolicited email. Per the rules of CAN-SPAM, there is a lengthy list of requirements that businesses or individuals must comply with when sending out email—items like providing the ability to unsubscribe, including a physical mailing address, and no misleading subject lines.
Learn more: Email marketing’s most frequently asked questions
CC – Carbon copy
On social media, CC has the same usage as the CC on your emails: to make sure that a Twitter user sees your Tweet, used with the @ mention and their Twitter handle.
Ex. “Amazing new insights into digital marketing: bit.ly/link cc: @hnshah”
CMGR – Community manager
Often, this person is helpful in engaging with the community on social media, forums, and meetups. The social media manager job description has a lot of crossover with a community manager.
Learn more: A day in the life of a social media manager
CMS – Content Management System
A CMS is software used to organize, edit, and publish content. WordPress is the CMS we use for the Buffer blog. Ghost is another popular blogging platform that could be used as a CMS.
CPC – Cost per click
In online advertising, cost-per-click refers to the price paid by an advertiser who is charged every time someone clicks on an ad (rather than every time the ad is shown). The cost-per-click is the dollar amount that the advertiser pays for each click.
CPM – Cost per thousand
In comparison to cost-per-click, cost-per-thousand is based on the impressions (views) of an ad. In CPM, the advertiser is charged for every 1,000 impressions of an ad. Fun fact: The “M” in CPM stands for “Mille,” which is the roman numeral name for 1,000 (in case you were wondering why it’s CPM instead of CPT).
CR – Conversion rate
CR is the number of people who take an action, divided by the number of people who could have. For example, if you have 100 visits to your landing page and 25 people click the button, the button has a 25 percent conversion rate.
Learn more: How to boost the conversion rate on your marketing content
CRM – Customer Relationship Management
CRM is a way of managing the interaction and communication between your business and its leads or customers. In certain ways, CRM is like an address book with super powers. Salesforce is one of the leading CRM providers online.
CSS – Cascading stylesheet
This code language gives websites their look. The layout, colors, fonts, borders, spacing, and all other visual elements of a website occur because of the styles declared in CSS.
CTA – Call-to-action
The word or phrase that’s used to tell people what to do. Click here. Buy now. Learn more. Join us.
CTR – Clickthrough rate
Like conversion rate, this measures the amount of people who took an action—in the case of CTR, the action is a click—divided by the number of people who could have. In email marketing, for instance, CTR describes the rate at which people clicked on a link in an email, taking into consideration the number of people who received the email.
CX – Customer experience
The sum of all experiences a customer has with you. This could involve interactions with your product, your website, your customer support, or your social media.
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—D—
DAE – Does anyone else … ?
Ex. “DAE have an invite code for Google Inbox?”
DFTBA – Don’t forget to be awesome
Ex. “Good luck in your interview! DFTBA!”
DM – Direct Message
This refers to messages received in your private Twitter inbox.
Ex. “I’d love to connect! Can you DM me your email address?”
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—E—
ELI5 – Explain like I’m 5 (years old)
This one is often seen on Reddit. It’s used to ask for a simple explanation to a complex topic.
Ex. “ELI5, how does wind work?”
ESP – Email service provider
A program or software that allows you to send emails. MailChimp, for instance, is an ESP, and some large companies have their own ESPs for sending bulk email.
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—F—
F2F – Face to face
Ex. “Let’s chat F2F instead of skype.”
FaTH – First and Truest Husband
This doesn’t necessarily refer to one’s actual husband but rather anyone you feel a particular bond toward.
Ex. “This relationship has been so incredible, you’ll always be my FaTH.”
FB – Facebook
FBF – Flashback Friday
A theme where you share an old picture or status from back in the day, FBF is often represented in hashtag form (and it’s quite similar to another weekly meme, Throwback Thursday).
FBO – Facebook official
This term refers to one’s relationship status on Facebook. When you’re FBO, you’ve set your status on Facebook to “In a relationship.” Along with signifying the start of a relationship, these initials can also be a way of stating that you won’t believe something until you see it online.
Ex. “I got a new car! It’s FBO! (picture)”
FF – Follow Friday
A trend that began on Twitter, Follow Friday lets you share the names of other Twitter users whom you think your followers should follow.
Ex. “FF: @leowid @courtneyseiter @nmillerbooks #buffer”
FOMO – Fear of Missing Out
FOMO describes a type of social anxiety where you feel that if you miss an opportunity you might miss out on something great. FOMO comes into play quite often with social media where some people are compelled to stay connected so they never miss a big moment.
FTFY – Fixed that for you
A simple shorthand response when someone corrects someone else online.
Ex. “Salem, not Portland, is the capital of Oregon. FTFY.”
FTW – For the win!
A jubilant exclamation, and sometimes used in jest or sarcastically.
Ex. “Churros, FTW!”
FUTAB – Feet up, take a break
Ex. “Just sent his week’s newsletter! FUTAB. :)”
FYI – For your information
Ex. “FYI, my Macbook Air smells like fresh popcorn!”
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—G—
G+ – Google+
G2G – Got to to
Ex. “Talk to you later! G2G!”
GA – Google Analytics
Google Analytics is the tool created by Google to help you track your website traffic. We use Google Analytics here at Buffer to pull reports on our most popular content and set goals for conversions of Buffer blog readers to Buffer app customers.
Learn more: The Marketer’s Guide to Google Analytics
GG – Good game
Ex. “That was fun! GG! Let’s do it again some time soon. :)”
Gr8 – Great
Ex. “Gr8 stuff! RT @buffer Check out our new transparency dashboard full of resources!”
GTG – Got to go
GTR – Got to run
Ex. “Sorry to cut today’s chat short! GTR!”
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—H—
HBD – Happy birthday
Ex. “My best friend is turning 30 today! HBD @annief!”
HMB – Hit me back
HMU – Hit me up
Ex. “Let’s chat this week. HMB on my cell.”
HT – Hat tip
A hat tip is a way for users to give thanks or acknowledgement to other users. It refers to the practice of tipping one’s hat toward a person out of gratitude. You see HT a lot in association with shared content, along with “via,” “by,” and “cc.” In some cases, HT can also refer to “Heard Through,” which provides a similar meaning to Hat Tip.
Ex. “51 of the Best Writing Articles bit.ly/link HT: @redman”
HTH – Here to help / Happy to help
Ex. “Anyone need help figuring out the Facebook News Feed? HTH.”
HTML – Hyper Text Markup Language
HTML is the coding language used to build webpages and any other information viewable on the web. HTML is the foundation and the frame of every website you visit. CSS adds the color and layout to the page.
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—I—
IANAD – I am not a doctor
Ex. “Whoa, sounds like strep throat! IANAD :)”
IANAL – I am not a lawyer
Ex. “IANAL, but it seems like you’ve got a pretty good case there!”
ICYMI – In case you missed it
This one can be used when resharing something from earlier or in a “things you should know today” format. You might find it often in recap-type posts and updates.
Ex. “ICYMI, the Buckeyes won the national championship! #gobucks”
IDC – I don’t care
Ex. “Raining today. IDC.”
IDK – I don’t know
Ex. “Super tough test today! Our 14th president? IDK. ¯_(ツ)_/¯”
IG – Instagram
IKR – I know, right?
Ex. “ikr RT: @vimeo The most amazing announcement ever. Gotta see this video.”
ILY – I love you
IM – Instant message
Popular instant messaging apps like AOL Instant Messenger predate the more modern social networks like Facebook and Twitter. Some social networks still have built-in instant messaging features. Facebook Chat is perhaps the most well-known (and widely used) version of IM still around.
IMHO – In my humble opinion
IMO – In my opinion
Ex. “I’m not sure it’s a good idea to eat and drive at the same time, IMHO.”
IO – Insertion order
Used in advertising and marketing environments, an insertion order is a written contract between an advertiser and an ad agency or media rep, often used for print or broadcast ads. Typical IOs include air date and time, number of times for the ad to be shown, and costs.
IRL – In real life
This phrase is often used to distinguish between interactions and events that happen online versus the real world.
Ex. “Huge fan of @guy! We met IRL a few years back. :)”
ISP – Internet service provider
Who do you pay for Internet? This is your ISP. Comcast is the largest ISP in the United States.
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—J—
JK – Just kidding
Ex. “I’m king of the world! JK.”
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—K—
KPI – Key Performance Indicator
KPIs are the benchmarks and goals that are most important for your business. They help you determine how well your campaigns and strategies are performing. Social media KPIs could be the amount of engagement or shares you’re receiving on your profiles. You could also track clicks and conversions back to your website via social.
Learn more: Which Stats Matter on Social Media
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—L—
L8 – Late
Ex. “Running L8! See you in 15. :)”
LI – LinkedIn
LMAO – Laughing my a** off
Ex. “Camping was in tents/intense! LMAO!”
LMK – Let me know
Ex. “Anyone interested in chatting about small biz marketing? LMK. kevan at bufferapp.com”
LMS – Like my status
You might see this acronym appear on tweets or Facebook posts, asking those who read it to give the post a like. It’s also an acronym for “Learning Management System,” software for online education courses.
Ex. “Got the new iPhone! So stoked! LMS.”
LOL – Laughing out loud
LOLz – Laughing out loud (plural/sarcastic)
Lolz is the plural of LOL, but instead of having an “s,” people write it with a “z”. Some say that LOLz means you’re laughing out loud sarcastically.
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—M—
MCM – Man crush Monday
This acronym refers to a weekly trend where users mention or post photos about a man whom they like or admire.
MM – Music Monday
Music Monday was originally used to share the music you were listening to that day. It’s no longer as popular of an abbreviation as it used to be.
MT – Modified tweet
Modified tweets occur when a user is attempting to manually retweet but the tweet is too long and you have to modify the original tweet. The issues with length can occur if you’re trying to add your own commentary to an already-long tweet.
Ex. “Incredible resources here! MT: @unbounce The Ultimate Guide to Landing Pages That Work”
MTFBWY – May the force be with you
A reference to the Star Wars movies, this abbreviation is used when someone is sending words of encouragement or motivation to another user.
Ex. “Finals this week! MTFBWY @amyjones!”
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—N—
NM – Not much
Ex. “What are you up to?” “NM.”
NSFL – Not safe for life
NSFW – Not safe for work
NSFW means that a link, photo, video, or text contains graphic or inappropriate content for the workplace.
Ex. “New movie trailer for The Hangover (some NSFW language)”
NVM – Never mind
Ex. “Ha, I thought all day that this was a Saturday. LOL. NVM.”
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—O—
OAN – On another note
Ex. “@andydwer That makes sense. OAN, where’d you get your cool cover photo? :)”
OH – Overheard
Ex. “OH: The show is standing room only tonight.”
OMG – Oh my God
Ex. “OMG! I can’t believe how great this new app is. :)”
OMW – On my way
Ex. “OMW. See you in a few!”
OOTD – Outfit of the day
This social media meme has people sharing which outfit they’re wearing that day. Popular on Instagram, OOTD often will appear as a hashtag.
Ex. “New shirt. New pants. #OOTD”
OP – Original poster
Ex. “OP stated it best in her original question.”
ORLY – Oh really?!
Like LOLz, this abbreviation can be used sarcastically as well as seriously.
Ex. “ORLY? RT @kevanlee Firecrackers aren’t made from crackers.”
OTP – One true pairing
This refers to two people or characters that you feel are meant for each other.
Ex. “Lady and the Tramp are my OTP.”
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—P—
P2P – Person to person, or peer to peer
Similar to F2F, this abbreviation can refer to an in-person meeting, as opposed to an online get together. Also, P2P can come up in a business arena as a way of distinguishing a type of network, tool, meeting, or event.
POTD – Photo of the day
Popular on Instagram, this abbreviation often appears as a hashtag for those who want to show off their best photo of the day.
Ex. “Check out this sunset! #POTD”
PPC – Pay per click
In online advertising, pay-per-click is when an advertiser pays based on the number of times their ad is clicked. This is also known as cost-per-click (CPC, mentioned above). Google’s ads are perhaps the most common type of PPC avaialble.
PM – Private message
Ex. “Send me a PM! :)”
PPL – People
Ex. “Tons of PPL here. This place is packed!”
PR – PageRank, or Public relations
PageRank refers to an element of the Google ranking algorithm that assigns your webpage a numerical value from 0 to 10 based on the number and quality of links to the page. In this way, PageRank is hoping to measure the quality of the page itself.
Learn more: The Complete Beginner’s Guide to SEO
PV – Pageviews
One of the most widely-used metrics in Google Analytics and web traffic tracking, pageviews refers to the number of times a user visits a webpage. Unique pageviews goes a step further and counts only the pageviews of unique individuals (for example, if Tom visited a page three times and Amy visited once, pageviews would be four, and the unique pageviews would be two).
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—Q—
QOTD – Quote of the Day
Used for sharing a funny or interesting quote, QOTD will often appear in a hashtag following the quote.
Ex. “You will get everything you want in life if you help other people get what they want. – Zig Ziglar #QOTD”
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—R—
ROFL – Rolling on the floor laughing
ROFLMAO – Rolling on the floor laughing my a** off
Most often used with the simple ROFL, this abbreviation comes as a response to something really funny, to a greater degree than a LOL.
Ex. “Listening to the new Brian Regan CD! ROFL! This is so great. :)”
ROI – Return on investment
This marketing measurement looks at the amount of profit you make based on the difference between revenue and expenses. In social media marketing, ROI tends to be an elusive metric since revenue can be difficult to measure directly from social. Often times, ROI is extended to include a return in clicks, engagement, or new followers based on the time and resources devoted to a social network.
Ex. It costs $5,000 a year to maintain your website (domain, hosting, copywriting, design fees, etc.), but is generates $20,000/year in revenue. Based on this example your ROI would be 400% ($20,000 divided by $5000).
RSS – Really simple syndication
Many people choose RSS as the way to keep up with the latest blog posts from their favorite blogs, via a feed reader. Feedly is one of the most popular feed readers, letting you pull in content from any site with an RSS feed.
RT – Retweet
Twitter has added native retweets into their app, so whenever you spy an RT in your timeline now, that user has manually added the RT. For best practices, retweets are to begin with “RT @username” followed by the original tweet. You can add your own commentary before or after.
Ex. “Must read. RT @intercom A New Way to Onboard.”
RTD – Real-time data
Certain social media dashboards and website tracking tools measure data in real-time. For instance, Chartbeat can tell you how many visitors are on your website this moment, including which pages they’re on and how they’re interacting with your site. This real-time data can be super interesting to see as well as valuable to help optimize your content and web pages.
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—S—
SaaS – Software as a service
SaaS companies provide services via software either online or downloaded to your computer. For instance, Buffer is an SaaS company.
SEM – Search engine marketing
SEM refers to the way that companies and brands promote their website within search engines. The two main elements of SEM are paid advertising and search engine optimization.
SEO – Search engine optimization
SEO refers to the practice of optimizing a website so that it ranks highly in search engine result pages. Some key elements of SEO are content, keywords, headlines, meta information, backlinks, and site structure/speed.
Learn more: The Complete Beginner’s Guide to SEO
SERP – Search engine results page
This is the page you see when you perform a search.
SFW – Safe for work
The SFW abbreviation is sometimes used on content that seems like it may be NSFW but is actually quite non-offensive.
Ex. “Loved the new music video from Nicki Minaj! (SFW, btw)!”
SM – Social media
SMB – Small business
SMH – Shaking my head
This abbreviation signifies both something embarrassing and something with which the user might disagree.
Ex. “Mustard on my tie, again. SMH.”
SMM – Social media marketing
SMO – Social media optimization
Often used synonymously, these two terms refer to the process of getting the most out of social media for your business or brand.
Learn more: Buffer’s favorite social media tips
SMP – Social media platform
Social media platforms may include sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram.
SoLoMo – Social, Local, Mobile
This refers to a localized and mobile-centric version of search engine results. SoLoMo takes advantage of a phone or tablet’s GPS technologies to deliver a user experience (search results, notifications, etc.) based on location.
SOV – Share of voice
Share of Voice is the percentage of all the online content/conversations about your company compared to the content/conversations about your competitors. You might think of it as a form of online market share. Tools like Social Mention can help in discovering your Share of Voice.
Learn more: 4 Ways to Increase Share of Voice
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—T—
TBH – To be honest
Ex. “I’ve yet to see the appeal of snuggies, TBH.” 
TBT – Throwback Thursday
Often used as a hashtag, TBT is when users share a photo from their past, often baby photos or, in the case of companies, photos from their early years.
Ex. “Here’s the first version of our logo! Wow, it’s come a long way! #TBT”
TGIF – Thank goodness it’s Friday
Ex. “Been a long week. TGIF!”
Thx – Thanks
Ex. “Big thx to @moz for hosting an awesome conference this week!”
TIL – Today I learned
Ex. “TIL how tax credits work.”
TL;DR – Too Long; Didn’t Read
This abbreviation may appear in a comment, post, or tweet, where the user is mentioning they weren’t able to completely read an article because of its length. Also, some articles or notes may include this abbreviation in lieu of a summary heading.
Ex. “tl;dr RT @cnn The Full Transcript from the State of the Union Address.”
TMI – Too much information
Ex. “TMI RT @mashable The Percentage of People who Use Social Media in the Bathroom.”
TOS – Terms of Service
Terms of service are the legal notices for browsing a website or using an app.
TTYL – Talk to you later
TTYN – Talk to you never
TTYS – Talk to you soon
Ex. “#bufferchat was awesome! TTYL, everyone!”
Txt – Text
Ex. “Looking forward to the conference. Send me a txt when you get there!”
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—U—
UGC – User generated content
This refers to all the different types of content—articles, updates, comments, videos, photos, etc.—that are produced by a site’s users. For instance, all the great presentations on SlideShare are UGC.
UI – User interface
User interface is the aspects of a website or product with which the user interacts with directly. To use an analogy, user interface is the saddle, the stirrups, and the reins. In an app like Buffer, the user interface is the buttons, the composer windows, the screen and mouse and keyboard.
Learn more: UI vs. UX: What’s the Difference?
URL – Uniform Resource Locator
A URL is the web address for a specific page. The URL for the Buffer blog is https://blog.bufferapp.com. You can see the URL for any web page by looking in the address bar at the top of your browser window.
UV – Unique visitor
A unique visitor is an individual website visitor who is counted only once in the traffic stats, regardless of how many times they visit or pages they view.
UX – User experience
User experience describes the way a user feels when using a website or a product. It’s the sum of the user’s experiences. To use an analogy, it would be like the feeling you get riding a horse (as opposed to the horse, the stirrups, the saddle themselves).
Learn more: UI vs. UX: What’s the Difference?
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—V—
Via
Used to refer to someone on social media, “via” often comes in to play when referencing a site that published a piece of content.
Ex. “All the Latest #SM Tools and Tips bit.ly/link via @buffer”
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—W—
w/ – With
WBU – What about you?
Ex. “I’m going to Social Media Marketing World this year. WBU?”
WCW – Woman crush Wednesday
Like Man crush Monday, Woman crush Wednesday is a chance for social media users to share an update or a photo with reference to a woman they like or admire.
WDYMBT – What do you mean by that?
Ex. “WDYMBT @kevanlee?”
WOM – Word of mouth
Another way to think about this is “sentiment.” What are people saying about your brand or product? Word of mouth has some huge implications for growth, and it spreads even faster as social media expands as a medium.
WOTD – Word of the Day
WOTD is a fun way to share a new word that you’ve picked up (and like many on the list, it could also be used sarcastically).
Ex. “Pandiculation – feeling stiff when you wake up from a nap. #WOTD”
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—X—
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—Y—
YMMV – Your mileage may vary
In other words, “your opinion might be different.”
Ex. “IMHO, POTUS’ SOTU was great, but YMMV”
YOLO – You only live once
This abbreviation is usually preceded by or in reference to something someone did that was brave, foolish, or spontaneous.
Ex. “Signed up for bungee jumping! #YOLO”
YSK – You should know
Ex. “YSK there’s a really cool convo happening in the comments at @idonethis blog.”
YT – YouTube
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—Z—
 
 
Further reading
This list of acronyms and abbreviations is far from complete. If there’s something you’ve found on social media that isn’t covered here, I’d love to add it to the list!
And if you’re curious for more, here are some links to several helpful articles about social media acronyms and abbreviations. One of my favorites is a report by the FBI that detailed out a huge list of social media acronyms. Their report is 83 pages long!
Daily Mail’s list of social media abbreviations

Social Media Today’s list of Twitter abbreviations

SteamFeed’s list of social media acronyms

Vertical Responses’s digital marketing acronyms guide

All Acronyms social media guide

Image sources: Blurgrounds, The Noun Project, 

7 Inspiring Ideas To Power Up Your Social Media Strategy With Special Events

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Reputational Management, Social Media, Startups

As curated from my friends Jeffbullas’s blogJeff Bullas

You are doing yourself a disservice if you don’t make the most of social media’s promotional power to grow your business…

But social media marketing can get pretty impersonal when you’re purely using it to drive traffic, collect leads and convert users into sales.

A timeline full of flat out promotion leads to low engagement.

So it’s important to share posts that engage and delight your fans and followers. Trends and special events are a great way to reach your audience on an emotional level, appealing to their desire to share information, feel like part of a group, and provide value to their own audience.

Here are some inspiring ideas to implement trends and special events into your content calendar, so you have a consistently positive impact on your audience, and maybe send a post or two viral.

Bonus: For a bit of extra reading on this topic, I recommend you download this practical e-book about holiday posts and their potential to go viral on social media

1. Every day can be a holiday

The major holidays should always get some love, but every day can be a holiday.
With all the negativity floating around in the social sphere, an uplifting post about National Donut Day, or World Peace Day, can be just what your audience needs.

Also, don’t forget to use local events such as festivals and significant days in your city or town to spice up your social media strategy.

You can even make up your own holiday, like many brands have done. IHOP for example started National Pancake Day, and the inventor of cake pops invented National Cake Pop Day.

People like these “made up” holidays because they’re shareable, fun and interesting. And, days like National Cheeseburger Day or National Donut Day give people an excuse to break their diets, or to meet a friend for lunch to catch up. 

But you don’t have to come up with your own day, because there are plenty of social holidays out there you can use to engage your audience.

For example, PromoRepublic creates templates for these holidays every single day. 

You can check it out for free and save yourself hours of searching for these viral events.

2. Don’t be afraid of healthy, positive gossip

Psychology Today says that it could actually be a good thing to care about celebrity news.

They support a claim that our preference to pay attention to gossip is a byproduct of the social intelligence our prehistoric ancestors had to develop in order to survive and thrive within their communities. These people paid more attention to what other people were doing, which allowed them to predict behavior and even influence others.

Fast forward to today, and the phenomenon of celebrity news, combined with the power of social media, make celebrities socially important to humans. We can’t help ourselves.

So that means that sports news, celebrity birthdays and other pseudo-gossipy posts feed a primitive need in our mind. As long as you keep it respectful and mostly non-confrontational, you can expect engagement from these posts.

3. Take the opportunity to do something good

People are inspired by special days that are designed to spread goodwill and help a group in need.

One of the core reasons why people share on social media is to support a cause and do good. In fact, CoSchedule tells us that 84% of users share socially to support issues they care about.

So when you post about things like World Charity Month, Fire Prevention Month, and National Stop Bullying Day (just a few examples), you show your fans and followers that you care.

Since social is all about relationships, a great way to nurture these relationships is with socially aware posts that can raise awareness about different issues.

Letting people know that your brand is socially responsible can boost your reputation, increase positive customer sentiment, and is frankly, good karma.

4. It’s never bad to make people smile

There’s a reason why funny TV commercials are so popular. They make a brand more accessible and make people smile in the process.

Social media works in much the same way. A great meme or funny visual post can elevate someone’s day. And when that happens, they’re likely to share it with their own social audience.

The team at Social Media Examiner shared some great tips on using humor in your social posts:
Dirty or distasteful humor doesn’t fly

Find humor in everyday situations

Wittiness and puns are appreciated

It’s OK to have a sense of humor about your brand

Here’s one example of everyday humor being used to engage an audience:

If you follow these rules and make sure you do some A/B testing, you’re sure to be a hit.

5. It’s all about the visuals

People’s brains are attracted to visual content. So as you post your trends and special events, make sure they have a great visual component.

For example, on Facebook visual posts get 37% more engagement than text posts. Tweets with images get 150% more retweets than standard posts, and other social media channels like Pinterest are pretty much all visual. Even LinkedIn posts perform better with a strong visual component.

Just make sure you choose the right visuals for the right social network.

You don’t have to spend a ton of money on a graphic designer to create great visual posts. Tools like PromoRepublic and Canva can give you all the visual oomph you need to create a compelling visual post in little time, and for a lot less money than hiring a designer.

6. Knowledge really is power

People love to learn new things, especially in a way that makes it easy for them to share that knowledge.

You can do this through a link to an informative blog post that you have written yourself. Or you can do it by curating content from other credible sources.
Sharing knowledge is an important aspect to social media marketing, but you have to space it out with other types of posts.

Luckily, link posts aren’t the only means of sharing information. Infographics are an extremely powerful visual tool that usually spark engagement and shares. How-to posts, quizzes, polls and inspirational quotes all scratch that inquisitive itch too.

It’s important to understand what your audience cares about, in order to understand what sort of information they want to consume.

Tying a knowledge-heavy post into a current event, trend or holiday can be especially powerful, because it provides context. You aren’t just posting random information and hoping it hits the mark.

7. No matter what, context matters

The key to pitch-perfect social media is context.

It’s all well and good to come up with a visual social media post that is simply stunning, but if it’s written in a way or delivered in a way that doesn’t resonate with your audience, it falls flat.

Posting the right content, to the right audience, in the right place, at the right time, is the very definition of contextual social marketing.

As I said earlier, current events, trends and special events help you laser focus your posts to reach your audience with the most impact.

15 things successful people do between jobs

Posted on Posted in Big Data, Blog, Entertainment, Media, Reputational Management, Social Media, Startups


Flickr/Cristian Bortes. Licensed under Creative Commons 2.0

Experts suggest taking at least one week off to allow yourself to refresh, recharge, and refocus — but some say two weeks is ideal.

Suppose you were just offered a new job and the company is fairly flexible with your start date. How much time should you take, if any, between gigs? And what should you do with that time?
Career and workplace experts suggest taking at least one week off to allow yourself to refresh, recharge, and refocus — but some say two weeks is ideal, if you can swing it.
Cali Williams Yost, CEO and founder of Flex+Strategy Group/Work+Life Fit, Inc., blogger, and author of “TWEAK IT: Make What Matters to You Happen to You Every Day,” told Business Insider that taking time off can help you mentally prepare for this next big chapter in your life. “There is always a learning curve, and you’ll want to be your best and freshest when you start.”
Taking some time between jobs also gives your brain a chance to take a break, to process leaving your old job (which can be pretty emotional, whether you loved or hated it), and to prepare for all the new challenges to come, adds Sara Sutton Fell, CEO and founder of FlexJobs.
If you’re starting a new job, here are 15 things you should do in the interim to set yourself up for success:
1. Get organised
Minimise the stress of your first week in a new job by taking time to organise your personal life.
“Any projects around the house that have been nagging at the back of your mind? Now’s the time to get them done,” says Ryan Kahn, the founder of The Hired Group and creator of the best-selling How To Get Hired online course.
2. Schedule appointments and run errands
Miriam Salpeter, job search coach, owner of Keppie Careers, and author of “Social Networking for Career Success” and “100 Conversations for Career Success,” says your break between jobs is the perfect time to schedule doctor appointments and deliveries that require you to be home, and to run any errands that may be difficult to get done once you start your new job.
Partner Content

For Atlassian’s founders, a big factor in their success is how alike they are

3. Disconnect
“Take advantage of not having to be reachable during the day, and stop checking your email or looking at Facebook for an afternoon or two,” says Sutton Fell. “This gives you a chance to reset your brain.”
Instead of staring at a screen for hours on end — which you’ll probably have to do as soon as you start your new job — pick up a book you’ve been dying to read, or go take an exercise class you’ve been wanting to try.
4. Re-connect
Take some time to re-connect with people you’ve lost touch with. Catch up with old friends and colleagues and see what they’re up to these days.
5. Update your social media profiles
We know we said earlier you should take a break from technology — but it’s ok (and advised!) to take an hour to two during your time off to update your LinkedIn, Twitter, and Facebook profiles with your new company and job title.
6. Spend time with your closest friends
You might not have a chance to do afternoon lunches with people for the first few months of your new job, so your break is a great time to do these, says Sutton Fell.
7. Spend time with family
Nicole Williams, a career expert and best-selling author, suggests using this break to spend time with family.
“When you start any new job you should expect to work longer hours — at least the first several months,” she says. “Utilise this time to make the most of being at home.”
8. Take a mini-vacation
Whether you can get away for a night or a week, take a trip somewhere to recharge, see new sights, and take full advantage of your time off, Sutton Fell says.
9. Research your new company
In today’s competitive job market, the more senior the position, the more you will be scrutinised in those first few months, Kahn says.
“You’ll be expected to hit the ground running versus spending time learning the ropes. Get a head start by researching the industry and the company, and learning as much as you can about the position and the team you will be working with,” he suggests.
10. Get everything you may need ready
Need a new wardrobe for the new job? Now is the time to go shopping. Does HR require you to bring in a passport or social security card on day one? Track those down and put them in your wallet.
Figure out what you may need to start the new job, and have those things ready to go.
11. Figure out your new commute
Do a couple of practice runs to figure out the easiest or fastest way to get to your new office. Don’t wait until the first day to experiment.
12. Set new near-term personal and professional goals
Give some thought to what you want to do differently from the start in this new job, Williams Yost says.
“Are you going to try to wake up earlier and get to the gym a couple of days a week? Are you going to try to schedule a networking lunch outside of the office once a month?” Use this time to establish a plan.
13. Reflect on your long-term career goals
During this rare lull between jobs, think about where you are headed. Where do you want to be in five years? In 10 years? How will this job help you get there? Coming in knowing where you’re going will help you stay on the right path from day one, Kahn says.
14. Figure out your new schedule
If your work schedule is shifting at all, it’s important to organise things like childcare, household responsibilities, and your personal routine, Sutton Fell says.
Salpeter says if you altered your sleep schedule at all during your time off, you should try to get into a “work-oriented sleep routine” a few days before starting your new job.
15. Relax and recharge
Don’t forget to spend some time on yourself. Take time to relax, get plenty of rest, and indulge in some pampering.
“Congratulate yourself on a job well done,” Williams Yost says. “Treat yourself to a massage, new power outfit, or a nice dinner. You landed a job in a dim market; you should take the time to be proud of yourself.”
Worried that it may be difficult to get back into the swing of things if you’re too relaxed during your time off? “Work is like riding a bike; once you start that first day, you’ll click right back in,” Williams Yost explains. “So don’t worry about being too relaxed during your break. Drink it all in. Enjoy every minute of it. Then dive into your new gig with a new outfit, fresh outlook, and happy heart.”

BY JACQUELYN SMITH

NOV 4, 2016, 2:39 AM

20% of people who get Tattoos end up getting them removed!

Posted on Posted in Blog, Entertainment, Reputational Management, Social Media

Over the years, different methods for tattoo removal has evolved. Initially, mechanical, chemical and thermal tissue destruction were the most popular methods used for tattoo removal, which was long and multi-stage process. 

However, rapid technological evolution and introduction of advanced laser tattoo removal techniques has upended this reality. With the use of laser technology, tattoo removal treatments have become more safe and comfortable, compared to traditional techniques.

Unblemished Skin & Laser Clinic
The revolutionized tattoo removal lasers technique involves the use of various wavelength (most commonly high intensity pulsed beam), which targets the color pigments in the tattooed area. This process damages the ink and break down into small particles. Those broken particle of tattoo ink then removed by body’s immune system. This process is less time consuming and in most of the cases, laser techniques removes 90% of the tattoo ink from the body. Thus, laser technique has been considered as a gold standard tattoo removal treatment modality.

Currently, getting inked/tattoo is major trend followed by people in developed and developing economies. In developed economies, celebrity, athletes and even motivation speakers are getting tattoos. Similarly, in America, around 45 million people are getting tattoos and around 30% of them are young people aged between 18 to 25 years. Thus, with the increase in number of people getting tattoo, the demand for tattoo removal also increases. Shifting tattoo trends, changing lifestyle and changing tattoo preferences creates huge demand for tattoo removal laser treatment. Most of the people get tattoo, which are co-related with their relationships, hobbies and interested. However, corporate work culture, disturbed relationships and changing hobbies and interest have led to surge in tattoo removal procedures.
According to Austin Based tattoo removal clinic, around 20% of people getting a tattoo are proceeding towards tattoo removal, and the number is expected to increase in coming years. Thus, increasing pool of tattooed population, who regrets their decision are the potential customers of laser tattoo removal treatment, which ultimately drives the market growth. However, the high cost of tattoo removal process and relative side effects of laser treatment might hamper the market growth. The cost of tattoo removal is found to be 2 times higher than the cost of getting inked. Laser tattoo removal would costs around US$ 100 to US$ 500, with an average 10 setting required. Moreover, the laser treatment cannot truly remove light color pigment/ink such as yellow, green, light blue etc., which is a disappointing factor for people with colorful tattoo.

The global market for tattoo removal lasers is segmented on the basis of technique, end users and geography.
Based on technique, the global tattoo removal lasers market is divided into following:

· Passive Laser Tattoo Removal Technique
· Active Laser Tattoo Removal Technique

Based on end users, the global tattoo removal lasers market is divided into following:

· Tattoo Parlors
· Skin and Dermatology clinics

Based on the techniques, active and passive are the most widely techniques used for tattoo removal. However, active laser is most advanced technique, which nearly removes almost all ink colors with the minimal risk of skin scars. Active laser have been widely adopted by dermatologist and tattoo removal clinicians, across the globe. Despite of several advantage, high cost of active lasers and incapability of removing light colors such as yellow and light blue, might hamper the adoption active laser techniques. On the other hand, passive lasers are cost effective and are preferred in developing economies due to lack of knowledge and understanding about active and passive lasers. However, passive lasers are found to be less effective, which cannot remove tattoo ink completely.

Geographically, the global tattoo removal lasers market is segmented into regions namely, North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific Excluding Japan, Japan, Middle East and Africa. Among all the regions, North America will continue to lead the global market for tattoo removal lasers due to high demand for tattoo removal procedures and increasing number of population trying to get rid of the old tattoo. Europe market is expected to account for second largest share in global market primarily due to high adoption of tattoo removal procedures, which is expected to fuel the market growth. Asia Pacific tattoo removal lasers market is expected to witness fastest growth in overall market over the forecast period.
Tattoo Removal Lasers Market: Key Players

Key players operating in the global tattoo removal lasers market are Cutera Inc., Astanza, CynoSure, Yuwei Laser Technology Co., Ltd., Quanta Aesthetic Lasers, Eclipse Lasers Ltd, Dimyth Beauty Equipment Manufacturer and others.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, type of product and applications.
The report covers exhaustive analysis on:

· Market Segments
· Market Dynamics
· Market Size
· Supply & Demand
· Current Trends/Issues/Challenges

Regional analysis includes
· North America (U.S., Canada)
· Latin America (Mexico. Brazil)
· Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands)
· Eastern Europe (Poland, Russia)
· Asia Pacific (China, India, ASEAN, Australia & New Zealand)
· Japan
· Middle East and Africa (GCC, S. Africa, N. Africa)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Report Highlights:

· Detailed overview of parent market
· Changing market dynamics in the industry
· In-depth market segmentation
· Historical, current and projected market size in terms of volume and value
· Recent industry trends and developments
· Competitive landscape
· Strategies of key players and products offered
· Potential and niche segments, geographical regions exhibiting promising growth
· A neutral perspective on market performance
· Must-have information for market players to sustain and enhance their market footprint

10 Things you need to know about media today

Posted on Posted in Big Data, Blog, Social Media, Startups

Good morning. Here’s everything you need to know in the world of advertising today.
1. Mark Zuckerberg was so scared of Google Plus he declared a company-wide “lockdown.” At the time of Google Plus’ launch, the Facebook boss encouraged employees to work crazy hours to improve its own product, according to an upcoming book from former Facebook employee Antonio Garcia Martinez.  
2. Uber says advertising is a “necessary evil” as it rolls out its first big UK campaign. The UK ad focuses on the stories of Uber drivers in an attempt to humanize the brand, so it can expand beyond early adopters of the app.
3. The difference between Facebook and Twitter is perfectly summed up by one line in a job listing. The message to Twitter employees seems to be to focus on perfection, rather than speed, unlike Facebook which places an emphasis on moving fast.
4. Fox apologized has apologized for an X-Men billboard that showed Jennifer Lawrence being “strangled.” People complained that the ad was offensive because it used violence against women for marketing purposes. 
5. AMC live-streamed a TV show on Facebook. The network experimented by streaming the pilot episode of its new series “Preacher” — showing that Facebook Live could present an opportunity to debut teasers.
6. One of Steve Jobs’ longtime advisors says Apple’s iPhone names are confusing customers. Advertising executive Ken Segall said the modern Apple, under the leadership of CEO Tim Cook, has created “confusing” products that he finds “bewildering.”
7. KFC is making a major change to fix one of the biggest problems in the fast-food industry. The chain officially announced it was rolling out mobile payment (using Apple Pay, Android Pay, and Samsung Pay), with system-wide adoption expected to be completed by the end of the summer.
8. Lululemon’s founder says athleisure is over — now it’s all about “streetnic.” It’s the sort of apparel that puts technicality — like sweat-wicking, odor-killing attributes, all components to Lululemon’s signature apparel — first, versus simply trying to appeal to a trend.
9. An investment banker made an Eminem video parody about the annual Mary Meeker presentation about the state of the web. Terence Kawaja, the CEO of LUMA Partners released a comedy video, set to “Lose Yourself” by Eminem.
10. Publishers are saying that Google AMP is keeping up to its promise on speed, but it’s not driving much traffic. Slate and The Atlantic are getting only 4% or less of their traffic from AMP, despite formatting nearly all of their content for it, according to Digiday.

#dmgsocial #johngdryden #makeadifference #makeyourownpath #helpothersachievetheirgoals

6 Habits of Highly Successful Social Media Marketers

Posted on Posted in Blog

Do you want to improve social media productivity?

Are you interested in finding ways to energize your marketing?

Daily activities separate successful social media marketers from their peers.

But what are those activities – and better yet – how can you emulate them?

In this article I’ll share six social media habits to improve your marketing.

6 Habits of Highly Successful Social Media Marketers

#1: Build Meaningful Relationships

A recent Gallup study found that most business owners inherently understand that,

“Running a successful company is a collective effort that requires interaction with a range of people: suppliers and potential investors, employees and customers, peers, competitors, public officials, and members of the media.”

How You Can Establish This Habit

Most business professionals have built a gold mine of relationships over the years, but haven’t mastered how to turn them into mutually beneficial connections.

Your goal is to compile a list of relationships that will allow you to consistently connect with people vital to your success.

Here’s how to create that list:

  • Define your perfect client and referral partner. What qualities make them ideal?
  • Make a list of your top 100 contacts based on the qualities you’ve defined above. This list should include prospects and potential referral sources.
  • Schedule one hour each week to connect with everyone on your list. This contact could be through social networks, social media groups or a handwritten note.

Believe me, handwritten notes go a long way! I love this one that I received from my friends atBuffer.

#2: Merge Passion With Social Purpose

To get out of the heads and into the hearts of your target audience, you must incorporate a purpose beyond profit. When you merge the two, customers become your biggest advocates.

Take a look at Blake Mycoskie to see how this simple act has built a business. Blake, the founder of Toms Shoes, combined his passion for helping others with his social purpose—to offer shoes to those less fortunate.

Since its inception, Toms Shoes has kept their commitment to donating a pair of shoes for every pair purchased. To date they’ve given away 35M pairs of shoes.

How You Can Establish This Habit

Create a “giving calendar” that incorporates a culture of giving throughout the year.

Begin by identifying how you’re already giving back to your customers and local community. Whether it’s through events, volunteer opportunities or fundraisers,brainstorm how and where you’ll spend your time giving.

Now think about unique opportunities available to your company. How can you highlight your customers and business partners throughout the year?

Your next step is to determine how social media will support your giving campaign. Where will you share and how often?

For example, choose a “giving day” of the week. Post to your social media channels as follows:

  • Facebook, Twitter, Google+: Post once per week.
  • Pinterest and Instagram: Create unique graphics and share twice throughout the week.
  • Blog: Write one article per week highlighting your giving campaign and the events of the week.
  • YouTube: Record a quick video explaining your giving day and what it entails. Give your fans and followers a reason to care about your “why.”

#3: Understand What Customers Crave

To be a successful marketer, you need to be in the information business.

You have to pay close attention to the ever-changing needs of your consumer.

You must be forward-thinking and stay on the cutting edge of science and technology by incorporating a field taking the marketing world by storm: neuromarketing.

This next generation of market research provides insight into why consumers choose one product over another and what impacts that decision. While this insight can prove to be invaluable, it’s not necessarily new.

Businesses have been testing and tweaking their version of neuromarketing long before studies revealed results.

For example, prior to neuromarketing Better Homes and Gardens knew that beautiful images of their recipes connected with their audience.

These attractive images increase awareness, improve interaction and drive purchase decisions.

How You Can Establish This Habit

Use a tool like DataHero to regularly pull together important consumer data.

From social media to Google Analytics, email marketing and customer management, DataHero can help you make sense of how, when and why customers interact with your company and your content.

Once you’ve compiled this information, take that data and analyze what’s working and what’s not, and then establish a daily protocol for delivering the exact content your customers want every time.

Use a tool like Post Planner to find the exact content your audience is craving. With Post Planner, you can stop the guessing and find ALL the content you need for social media in ONE place!

Images, articles, status ideas (anything you need!) from Facebook, Twitter, Instagram and your favorite blogs.

#4: Connect and Collaborate

Top marketers are in a perpetual state of learning. You need to be an education sponge when it comes to your niche or industry, poring through case studies, data and trends.

Work tirelessly to identify what matters most to your market and be eager to share your experiences, ideas and expertise with other like-minded business professionals.

How You Can Establish This Habit

To make better connections that generate trust and establish credibility, you need to make personalized interactions.

Use a tool like Sprout Social to actively engage in conversations with people who share your same purpose.

Here’s how to get started:

Research your keywords. What are the terms or phrases other industry professionals are using? Ian Cleary suggests using SEMrush to identify the top keywords your peers are using.

Add this information to Sprout Social. Through Sprout Social’s Smart Inbox, you can monitor your keywords (hashtags), gaining access to valuable conversations happening around your area of expertise.

Use Sprout Social’s Smart Inbox to monitor your keywords.

Find your audience. Stephanie Shkolnik suggests using Followerwonk or Traackr to find influencers within your field or niche.

Now add your audience to a list within Sprout Social so you can quickly and easily connect without fail.

#5: Keep Money-Making Activities in Sight

Successful marketers know that being busy doesn’t equal success.

Success comes from productively working on money-making activities daily.
Focus on money making activities each day.

William Patterson, CEO of the Baron Solution Group, says there’s a lot you can learn from millionaires:

“The wealthiest individuals have a different mindset and make different choices about their time and associations than others. Adopt these success habits to help you better plan, make wiser decisions, and to hold you accountable for taking the most important actions every day that will have the greatest impact on your financial and business success.”

How You Can Establish This Habit

The key is to set your intention every day. What actions can you take that will make the greatest impact on the health of your business?

Here are a few ideas:

  • Call five prospects to set up a face-to-face meeting.
  • Attend a local networking event.
  • Send an email with a request to speak at an upcoming event.
  • Record a video tip highlighting your expertise. For example, tech reporter Rich DeMuro posted a YouTube video on how to scan business cards with Evernote’s Android app.
  • Record a video tip to share your expertise on social media.
  • Create a new product that solves one problem of your target market.
  • Establish a mastermind group with four referral sources.

#6: Track, Measure and Adjust Your Efforts

Smart marketers know that an effective social media campaign is only as good as the people tracking and measuring its effectiveness.

You have to test what works and what doesn’t and understand what it takes to gain your audience’s attention, response and receptivity.

How You Can Establish This Habit

Paying attention to the effectiveness of your online efforts is the mainstay of your marketing strategy.

Whether you’re researching data from Google+, Facebook, LinkedIn, Twitter, Instagram or Vine,Simply Measured provides the insights you need to measure your engagement, conversions, shares, fans and followers.

Carefully reviewing your performance over time gives you a competitive edge, helping you craft content and posts specifically designed with your target market in mind.

Final Thoughts

If you want to succeed both in business and online, you have to plan for it.

As Stephen Covey said,

“We are what we repeatedly do.” Therefore, we know that success is not an accident. It’s a commitment to daily habits that allows for sustainable business growth.”

What do you think? What habits do you incorporate to empower your business?

I’d love to hear your thoughts in the comments below or contact me at john@dmgsocial.com.au or on+61484613508, and Good Luck with your projects…….

Originally posted on Social Media Examiner.

Prepare for a MASSIVE recession – by Grant Cardone

Posted on Posted in Blog

It’s been eight years since the 2008 recession. I believe we are in a massive recession right now but the media can’t call it that because by definition we aren’t there yet. A Recession is defined as a period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters. By the time the media calls it a recession it’s already too late—it will be after the fact and you have already been affected.

Bob Doll, chief equity strategist at Nuveen Asset Management, said financial markets are pricing at a 50 percent chance of recession. Again, this is about the overall economy when in reality millions of people in America are already experiencing a recession.

The oil and gas sector has been hammered hard which will cause tremendous damage to the banks. Already the oil and gas industry has laid off some 250,000 jobs worldwide. These high paying jobs effect everything. Growth in building permits and housing has pulled back, and manufacturing activity continues to contract. Home ownership is at the lowest levels in fifty years.

Related: Still Investing in Real Estate Through Traditional Avenues?

Automotive indicators show a consumer that is weakening, with auto buyers having to extend terms of finance to 84 months for consumers to afford a car. Incentives provided by the manufacturer are at the highest levels ever in order to continue to sell cars. A super daunting report by The WSJ recently suggested subprime automotive debt delinquencies (late payments) had spiked to almost double. 87 percent of the S&P 500 reporting, (total blended fourth-quarter earnings) have shown a decline of 3.6 percent, according to FactSet. Assuming the trend holds up, it will mark the first time profits have fallen for three straight quarters since 2009. But the stock market is almost double what it had declined to in 2008.

I have personally underwritten 57 real estate deals and had to walk away from them because they are all priced for perfection. Meaning they were too expensive for me to purchase. Talk to the everyday American consumer and you will find out they are strapped. And remember two-thirds of the entire economic activity rests on the shoulders of the consumer.

Then there are wages according to the Census ACS survey, where median income in America in 2016 is 53k, down from 56k in 2005. Notice the graph below and you will see it is flat or slightly falling. No big deal right?

You would assume that this will improve over time but the reality is if you look back to 1965 you will see real wages (adjusted for inflation) are flat, suggesting the income in America will not improve.

Politicians talk about minimum wage constantly but the real problem they never confront is median wage. They don’t confront it because they can’t fix it. Americans must learn how to make more money and that requires either specific high paying skills or an entrepreneurial approach to wages.

Related: 5 Ways to Make Enough Side Money to Eventually Quit Your Job

So what do you do to prepare for the recessions? How can you survive and even prosper from a monster recession? Contractions are not something to be scared of but rather opportunities for those properly prepared for them. Here are 5 things to keep in mind:

1) Don’t wait for it to get here operate like it is here now. Out work everyone now as though the contraction is fully here.
2) Stop ALL spending except on those things that can increase income. Do NOT spend to consume; spend only to increase income.
3) Keep your firewood dry and add to it. Accumulate cash—wood for your fire—at all cost and spend nothing, preparing to invest when real assets get cheaper (they will). Prepare to steal when the market capitulates (throws up). Build your fire so big others stare in amazement.
4) Do whatever it takes to increase income. Take on other income opportunities to increase your monthly income and save it all.
5) Learn ‘how’ think rather than ‘why’ think and act like an entrepreneur. That means sales, marketing, negotiating, follow up, and branding.

The reason I created CardoneU was to provide individuals with entrepreneurial skills so they could survive and prosper during all times. Check it out today so you’ll be ready for tomorrow.

If you want to be able to tackle this head on, you can contact me on john@dmgsocial.com.au or check out www.dmgsocial.com.au…….As I felt this economic feeling and sentiment once before in 2008, and well before it was reported on…….BE PREPARED!