SEO

SEO – means Search Engine Optimsation, and if done correctly, can place your website ranking at a higher position than other websites when in search. This will mean when online surfers or people using Google to find your business, your business will be found more easily than other sites. This will be determined by many different features and elements of your site, and it is not something that you can just set and forget. when searching for key words, strings, elements of site, all of these elements and more, require dedicated account managers continously working on your site, to ensure that you stay top ranking and can be found when key words are searched on.
SEM – means Search Engine Marketing, where we strategically optimise the promotion of your website by increasing your visibility in search engine results pages (SERPs) through optimization and advertising.SEM may use search engine optimsation(SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
You will be amazed and astounded how many business owners still bury their head in the sand about these very important points, however the smart business people do not ignore it, and make it happen.