VERDICT MEDIA STRATEGIES – Changing the face of business as we know it.

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, dmgsocial, Entertainment, Investment, Johngdryden, Media, Reputational Management, Social Media, Startups, Uncategorized

Every company has a perfect customer. And at Verdict Media Strategies, we’re all about finding and engaging with them for you. We design, target and measure your content by combining art and science – beautifully crafted and intelligent copy with analysable metrics. Reach out to me to see how VMS can benefit your business with intelligent insights and powerful tools to increase your business activity and sales. Call John Dryden on +61 4 8461 3508

Social Media will be stepped up over the Christmas/ New Year Period! Curated by John G Dryden

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, dmgsocial, Entertainment, Media, Social Media, Startups

Is social media worthwhile over Christmas break?……. 100%!!

With Christmas now less than a week away, many people are looking forward to a much-needed break. But should businesses be taking a break from social media over the holiday period?

Author and owner of PR firm CP Communications, Catriona Pollard said that studies have shown that some 60 per cent of Australians use the internet more than five times a day, and that 70 per cent admit to using their phone during mealtimes, meaning that “the digital world remains a prevalent part of everyday life”. And social media plays a central role in that connectivity.

“For this reason, it’s important that your business is maintaining a presence, with content in the pipeline, ready to jump into 2019,” the author said.


Social still gets used over summer: Facebook

Kaylie Smith, Facebook’s head of SMB for Australia and New Zealand, said that most people don’t stop using their social accounts when the holidays arrive, and that means businesses should be, too.

She told My Business that having a presence on social media post-Christmas “gives you an opportunity to boost sales among your holiday customer base”, while tapping into customers checking out post-Christmas sales or seeking ideas for spending gift cards they had received as presents.

“Business should defo be thinking about their social strategies over Christmas and the New Year, as holidays are a great time to introduce your brand to new shoppers and attract new buyers in volume,” Ms Smith said.

“I know by my habits that most Australians over the summer and holiday season always have their mobile phone within easy reach. We travel with the phone, sunbath with it and look at our apps throughout the day.

“People are spending on average over three hours a day on their phones, and mobile is the ideal way to reach them with relevant products and compelling offers.”



Benefits of staying active on socials over Christmas

Ms Pollard said that there are a number of business benefits to maintaining a social presence over the holiday period, even if your business will be shutting down. These include:

Getting in on the festivities

“Unless you’re the Grinch who stole Christmas, it can be fun to involve your business in the festivities of the season,” Ms Pollard said.

“This doesn’t mean your business needs to start planning an elaborate Christmas event; incorporating festive flair can be as simple as adding a holiday-themed cover image to your business’ Facebook page or sharing a few holiday-related articles on your Twitter.”

Maintaining a visual presence

Keeping your brand in the minds of customers is a year-round task, and the holiday period is no exception.

Ms Pollard said that if your business is shutting down, there are various tools and apps that allow for content to pre-scheduled, ensuring a fresh stream of posts continues throughout the shutdown period.

Your customers may be off work, too

Many people take time off over the holiday period, and it can be easy to forget that we’re not alone in doing so.

“With many people off from work, there’s an opportunity to drive high engagement levels over the holiday period,” Ms Pollard said.

“Whether this be through posting regular content, replying to customer comments and feedback or even offering a special, holiday promotion, your business will reap the benefits of audience interaction.”

Go to to find out how your business can benefit over Summer and into the business year of 2019! Speak with the Team at DMG Social today!

Credit: Original article produced and posted by ADAM ZUCHETTI on the 26th of November, 2018 on

Spetses: the perfect Greek island getaway

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Spetses (or “Spice”, as the Venetians decided to name it back in the 15th Century), is one of a few island gems sitting pretty in the Argo-saronic Gulf, just west of the enchanting island of Hydra.

Here on Spetses, with an overwhelming fragrance of jasmine and pine, you are guaranteed to experience “la dolce vita”. Known for the important role it played in the 1821 War of Independence, it was here on Spetses that the revolution flag was first raised.

Long-regarded as a playground for the Athenian elite (many of whom have their summer houses here), and popular with the yachting crowd, the island also became famous thanks to the romancing of Aristotle Onassis and Jackie Kennedy back in the day. Not only is the island home to a picturesque harbour, lined with bougainvillea-clad 18th century mansions, it is full of natural beauty as well, with secluded beaches, pine-clad hills, ancient churches and historical museums scattered all over.

But the best bit? It is only a 2-hour fast ferry ride away from Athens and the mainland, making it very easy to get to. Given cars are forbidden (unless you are a resident), the best way to get around is by scooter or electric bike. The 5000 or so permanent residents generally do the same, bar the odd horse-drawn carriage as well.

With a perimeter of just 16km, this little island is packed with a whole lot of wonder and delight, and makes for a perfect summer weekend (or longer) getaway.

Where to stay?

For such a small island, there are some wonderful accommodation options on offer. We found these three to be particularly good…

To splurge

The Poseidonion Grand Hotel

a white tub sitting next to a window: poseidonion-grand-hotel-img-7936.jpg © Provided by Independent Digital News & Media Limited poseidonion-grand-hotel-img-7936.jpg If you are wanting to go all out, look no further than the grand-dame herself, The Poseidonion Grand Hotel – home of Spetses glamour for more than 100 years. With its beautiful seafront location, overlooking the island’s lively piazza and out over water to the Peloponnese coast, this is old-world grandeur at its finest. The Poseidonion is an architectural delight – full of beautiful marble, decorative archways and lovely mosaic-tiled floors. Staff are friendly and service is sharp and efficient.

Take your pick from one of two swimming pools, a treatment at the day spa, or perhaps a sundowner in their lovely garden terrace bar. For the best room, we recommend choosing the Cupola Suite (for lots of space and its beautiful terrace), or the Pool Suite (for your own private plunge pool and garden), both have gorgeous views over the sea. When staying at the Poseidonion, you will be joining the links of Elizabeth Taylor, Marilyn Monroe and Bobby Kennedy who all stayed there in the ’60s.

For something more ‘middle of the road’

Zoe’s Club

Perfectly priced, this lovely apartment-style hotel offers a quiet accommodation option only minutes from the centre of town. Zoe’s has a lovely pool and a great breakfast each morning. You’ll get complimentary wine and cookies on arrival. Zoe’s Club cannot be faulted.

For something more budget-friendly

Twin House Spetses

a house with bushes in front of a building: twin-houses-img-7946.jpg © Provided by Independent Digital News & Media Limited twin-houses-img-7946.jpg With clean, simple rooms and a beautiful bougainvillea-filled garden, Twin House Spetses is a quiet, calm place to stay right near the centre of town. The best bit though is its super warm and hospitable owner, Eftychia. A kind local woman, Eftychia bakes delicious homemade pies for breakfast each morning, together with other local Greek morning favourites. The hospitality she offers is friendly, generous and super helpful (Eftychia even offered for me to use her bike for the duration of my stay). Very close to where the ferry arrives into, this is a great and affordable option.

Where to eat?

For the best gyros in town, head to Souvlucky. This local favourite, right on the water, is renowned for its amazing meat and delicious pita. We recommend ordering the ‘traditional giant’.

a close up of food: souvlucky-img-8009.jpg © Provided by Independent Digital News & Media Limited souvlucky-img-8009.jpg Tarsanas is the island’s most-revered seafood tavern, located in the Old Harbour. Be sure to book in advance. With a great variety of very fresh fish on offer, the setting by the water is stunning and the service is excellent.

Orloff restaurant, also in the Old Harbour, is housed in an 18th century classical building and offers a chic taverna-style dining option on a lovely white stone terrace overlooking the water. They also set up a few candlelit-tables along the pier. Come here for all your very favourite and most authentic Greek dishes.

Ombra is all-white and very Italian. Great pizza and pasta, and a beautiful terrace from where you can look over the harbour. Request a table closest to the edge for the best view.

a boat sitting on top of a building: ombra-img-7968.jpg © Provided by Independent Digital News & Media Limited ombra-img-7968.jpg Water of Love (or ‘Nero Tis Agapis’) has been around for more than 10 years and is well-known for its fresh and delicious seafood. Fish, pasta and salads in a lovely setting and an amazing view from their balcony or rooftop.

Vanilia Patisserie is a wonderful local patisserie in the centre of town, just behind the church of Agios Antonios. Try one of the island’s famous amigdalota almond sweets here.

You could also try dining at one of the many beach club restaurants. We like Kaiki Beach Club restaurant which is a little more fancy and has a cute bar next door with a great atmosphere. Or Zogeria beach, for its cute laid-back beach taverna.

Where to drink?

a couple of people that are standing in the water: champagne-spetses-img-7222.jpg © Provided by Independent Digital News & Media Limited champagne-spetses-img-7222.jpg

Nuovo 1800. This was our favourite spot for a sundowner. Just a short stroll around the water from the harbour, Nuovo 1800 has a beautiful terrace and lovely Italian food as well. Bikini is another great place for a drink, known for their delicious cocktails and dj beats.

For old-world glam, head to the Poseidonion’s “On The Verandah” for a sundowner in the hotel’s beautiful garden overlooking the water.

Vrelos beach is another great option for an afternoon drink with some good tunes, right on the beach.

Which beach?

For such a small island, there are so many stunning, sun-drenched beaches and little turquoise coves scattered all over, all easily reached by a single road that forms a loop around the island.

With the luscious and verdant pine-clad hills as the backdrop, these beaches are incredibly picturesque and all worth exploring.

Kaiki beach is one of the closest to town (if you are headed west), and is also known as ‘College Beach’, given its close proximity to the Anargyrios College. You might also hear it being called ‘Scholes’. One of the larger beaches, they have plenty of day beds and umbrellas and lots of watersports on offer. There is also a great bar and restaurant as well.

Ligoneri beach is beautifully peaceful and is made up of both sandy and rocks. Paradeisos is a gorgeous, and very tiny beach, that is reached by parking your bike on the side of the road and then walking down a little goat track to the bottom. It is calm and beautiful.

a group of people sitting at a beach umbrella in the water: vrllos-beach-img-7380.jpg © Provided by Independent Digital News & Media Limited vrllos-beach-img-7380.jpg Vréllos beach is a lovely sandy beach on the west part of the island. The beach is surrounded by dense pine forest and is the starting point for a beautiful hiking trail that takes you to Profitis Elias, the highest point of the island. At Vréllos you will find cute rattan beach umbrellas, beautiful turquoise waters, and a laid-back beach bar and restaurant.

Zogeriá is a favourite amongst locals, mainly due to the fact that it is only reachable by taxi boat, hence making the setting even more magical with its backdrop of pines and olive trees. The water here is crystal clear and the beach is both sand and pebbles. Yachts like to stop in here, and there is a cute little taverna on the beach. Tsakona is also a stunning little cove, worth a stop.

a group of palm trees next to a tree: spetses-waters-img-7353.jpg © Provided by Independent Digital News & Media Limited spetses-waters-img-7353.jpg Agia Paraskevi is a sandy beach on the west part of the island, 12 km away from the harbour. There is a cute beach club here and watersports on offer.

Agii Anargyri is one of the biggest beaches on the southwest of the island, where you swim into a large cave (Berkiri’s Cave) where it is alleged that local Spetsiots took refuge during one of the Ottoman raids in 1770. The cave can be found at the western part of the beach, and inside (once your eyes adjust to the dark), you can find a sandy floor and stalactites.

Closest to town is Agia Marina (on the southeast of the island) where you will find a sandy beach and rather fancy beach club. You can also swim in any of the town beaches – the little sliver of beach just below the monastery Agios Nikolaos is popular amongst locals.

What else to do?

Visit the Agios Nikolaos monastery, located on the edge of the Old Port. Built back in 1805, it is rumoured that Napoleon’s brother once slept here. Check out the beautiful black and white mosaic-filled courtyard and white-marble bell tower.

Also worth a visit is the Bouboulina museum, the former home of Laskarina Bouboulina, one of the most famous Spetsiots so far – Bouboulina played a big role in the 1821 War of Independence and is the only female in Greek history to achieve the rank of admiral. The architecture here is delightful.

The Hatzigiannis- Mexis museum, housed in a beautiful 18th century mansion, is also worth a visit if you are interested in browsing relics and letters written in wartime during the 1821 War of Independence.

This article was proudly produced by Georgia Hopkins.

Suzy Welch: The 4 business buzzwords you should stop using immediately

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When discussing upcoming meetings, complicated projects or even a workplace conflict, it’s easy to fall back on well-worn phrases to get your point across. But according to bestselling management author and CNBC contributor Suzy Welch, this indirect and confusing language can easily do more harm than good.

“Business jargon is pretty much meaningless,” she tells CNBC Make It. “I mean, ‘shifting paradigm’ — really?”

Below, Welch highlights four business buzzwords that you should strip from your vocabulary today:

“Let’s take this offline”

Not all workplace conversations will be friendly. But regardless of whether or not you agree with your colleagues, Welch says you should never resort to the phrase, “Let’s take this offline.”

Using this business jargon sends a message that says, “We’ve reached an impasse and things are getting awkward, so I’m going to have a private meeting with a smaller group of people later to get what I want.”

Instead, Welch says, you should push through the challenging conversation and address whatever issue is taking place right in that moment.

“Empower” and “Ownership”

“Empower” and “ownership” are two buzzwords that Welch says have a “super high BS factor.” She emphasizes that you should never use the words together in a sentence like, “I’m empowering you to take ownership of this project.”

Instead, Welch suggests being more direct, and saying something along the lines of, “I am giving you the authority to run this project, and I will hold you responsible for its results.”

Once you say this, she says, the key is to actually hold that person accountable.


Most of us have heard someone toss this one around, as in, “That’s a great idea, but we just don’t have the bandwidth for it right now.”

Welch says this is one of her least favorite buzzwords, because it’s usually used to “gloss over your real reason for saying ‘no.'” Rather than beating around the bush, you should be honest about why something can’t take place and simply say some version of:

  • “That idea doesn’t fit our strategy.”
  • “We don’t have the money.”
  • “Our competitors already do that better than we do.”

Regardless of how bad the truth hurts, Welch says that everyone prefers to hear it.

“I could go on and on, because, honestly, all buzzwords are bad,” she says. “Fight like crazy to banish them from your vocabulary, and you might be surprised how truly empowered you become.”

Suzy Welch is the co-founder of the Jack Welch Management Institute and a noted business journalist, TV commentator and public speaker. Think you need Suzy to fix your career? Email her at

Urban Activation – Press Release – Stella on Hannell, Newcastle, NSW

Posted on Leave a commentPosted in Big Data, Digital, dmgsocial, Entertainment, Investment, Johngdryden, Luxury Real Estate, Real Estate, Social Media
Stella on Hannell is one of the most sort after apartment offerings in the Newcastle market, why not look at this amazing development for your next move or investment opportunity, and let our team best advise and work with you. Where some areas of Australia may have had some slight realisation on their value, on the whole, Real Estate in general is still the best investment option today. The discerning investor is still investing in unique locations where property values are not regressing, and in fact are on the move. Banks know when to start lifting interest rates and that is when the economy is in a healthy place. Australia has survived the GFC and is still a fantastic market to invest in, and is still sought after by foreign and local investors.
So we introduce to you Stella; Thirdi’s newest residential development in the heart of Newcastle’s thriving WestEnd. Comprising two residential towers offering a mix of 1,2 and 3 bedroom apartments with many boasting some of the best uninterrupted views of Newcastle Harbour and City.
Stella on Hannell features modern, open-plan designs with spacious outdoor areas and access to astunning rooftop garden. It’s exactly what you, and the city of Newcastle, have been waiting for.
It’s central location provides; easy access to the Wickham transport interchange, the light rail link to the east of the city and beaches and University city campus. Ben Small says “You will enjoy a great inner city lifestyle, with the ability to access the harbour foreshore and parks, ride a bike, run or walk to local cafes, restaurants, marina and much more”.

Ben Small says “These beautifully designed homes with unmatched harbour views are a result of careful and thoughtful planning. Newcastle is one of the most visually stunning places in the world so the developers have made sure you can take in as much of it as possible. Hence the reason the double tower design which allows you to experience uninterrupted views of the harbour and the city. Partnered with exceptional design and quality construction, the aim is to create homes that you’ll never want to leave”.

One of the best parts of Stella is undeniably the views across this beautiful city. That’s why we’ve built a rooftop for residents to enjoy. With multiple seating areas and pergola style awnings, we’ve designed a decadent rooftop area for sunny days and starry nights

The property will suit first home buyers, investors and owner occupiers due to its excellent location and modern facilities with Sales by Urban Activation.


Regional NSW offers great investment prospects – an article by Matthew George, Urban Activation

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FORGET Sydney, Melbourne or even Brisbane — an often overlooked real estate market has now become the country’s strongest and offers property investors the best growth prospects. It’s closer than you think.

The research suggested NSW’s towns and cities outside of Sydney and Wollongong led the country for growth in real estate transaction activity — a precursor to hikes in home prices.

Regional markets where transactions shot up over the past 18 months included the Hunter Valley, Tamworth, Wagga Wagga and Lake Macquarie and Newcastle.

The Queanbeyan-Palerang region on the part of NSW bordering the ACT was also a strong growth market, according to the Price Predictor Index released by

“In terms of growth, regional NSW has a lot more to offer investors now than Sydney does,” the report said.

The Hunter Region, including the surrounds of Newcastle such as Lake Macquarie, Maitland, Cessnock, Singleton and Muswellbrook, was currently the country’s standout area for growth potential, according to Hotspotting.

A range of Newcastle suburbs recorded double-digit growth in median house prices over the past year, often at more than 20 per cent, industry figures showed.

“We expect this growth to ripple out to some of Newcastle’s near neighbours,” the report said.

Queanbeyan prices were expected to surge due to demand from buyers looking for a more affordable alternative to Canberra.

Sydney prices, on the other hand, have dropped marginally over the past year, while growth has slowed in Melbourne.

Tamworth and Wagga and Wagga, meanwhile, were anticipated to see strong growth in home prices because of their improving economies and infrastructure improvements driving up housing demand.

Hotspotting said other markets with above average price growth prospects were Dubbo, Goulburn, Ballina, Coffs Harbour, Port Macquarie, Bathurst, Orange, Albury and the Tweed region.

Conversely, demand was levelling out in Wollongong, Port Macquarie, Coffs Harbour and the Southern Highlands.

Originally published as Best areas to make money from property

Call Matt George and/ Lucas Gianotti or visit the team at

The Bowrey – St. Kilda – Another 94 Feet Boutique Luxury Development – Project Sales and Management by Urban Activation – Matt George

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Designed for ultimate liveability, the spacious 1, 2 & 3 bedroom floorplans of Bowery give you room to live, relax and entertain in style.

94 Feet developed these fantastic Luxury Apartments that were in hot demand in 2017, with 35 sold off the plan by

the Urban Activation sales team says Matthew George.

HOME SWEET HOME Ideally located in St Kilda’s exclusive leafy east-end, the light filled apartments of Bowery will become your sanctuary. Bowery’s one, two and three bedroom floor plans feature spacious bedrooms all with built- in-robes and contemporary open plan living spaces within private balconies or oversized courtyards. Every residence has a full size kitchen, separate laundry, storage cage and one secure car park. With an elegant colour palette to select your finishes from, your apartment at Bowery will be your creation.

GETTING AMOUNGST IT Experience first-hand what makes living in St Kilda East so unique. Immerse yourself in the urban culture of St Kilda East by spending your Saturday’s at Alma Park tasting the eclectic delights of the Hank Marvin food truck market. For foodies and shoppers in the know, Bowery is just a hop, step and jump away from vibrant Chapel Street, home of some of the best hotspots in Melbourne.

CENTRE YOURSELF Zoned for comfort and positioned for lifestyle, Bowery is just 6km from Melbourne’s CBD, you’ll never look back from an easy city commute to work giving you more time for the finer things in life.




PERFECT PROXIMITY By car, bus, tram, train or foot, it’s so simple to get around St Kilda East. Enjoy the close proximity of popular haunts Chapel Street and Carlisle Street on the weekends for a relaxed brunch or fashion fix. After dark, head down to the inner seaside suburb of St Kilda and enjoy a cocktail or two by the beach.

The Urban Activation Team thoroughly enjoyed working on this project with 94 Feet, and were thrilled to sell every apartment off the plan before construction even commenced, and settled them all in 2017.

“Urban Activation continues to sell projects for developers around the country, and we look forward to speaking with you for any future projects” says Matthew George.

You can contact Urban Activation on 1300 750 000 or they can be located at or on Facebook  or Instagram

Matt George – Urban Activation – Press Release

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Frankie Apartments now complete in Yarraville – Stunning Development brought to you by 94Feet.

FRANKIE is a stunning new residential development on the leafy fringe of Melbourne CBD. Featuring limited 1, 2 & 3 bedroom apartments with uninterrupted golf course and city views, refined European interiors, and easy access to the best of Yarraville Village.

FRANKIE is your opportunity to establish yourself in a fast evolving inner-city suburb.

Drive, train, cycle, or walk, Yarraville is connected to everything by a major train line, freeway, as well as numerous bike paths. Whether you’re off to Williamstown Beach, Highpoint Shopping Centre, or Crown Casino you are only ever 12 mins from the best of Melbourne’s West.

“FRANKIE is a unique opportunity to provide a stunning new residential offering on the leafy fringe of Melbourne’s CBD,” said Dean Rzechta, managing director of Ninety Four Feet, “the location and the product is essentially a one-off.”

Designed by PEDDLE THORP, and Built by HAMILTONMARINO BUILDERS these apartments will stand the test of time, and they breathe a new lifestyle into Yarraville.

FRANKIE is only a short walk to many of the area’s vibrant cafes, bars and cultural activities that have ultimately defined this pocket of the inner-west. As we now feel the heat of Melbourne’s Spring and Summer, Yarraville Park opens its doors to long summer nights of food and wine at Melbourne’s largest food-truck park.

“With very little else of this caliber in the area, FRANKIE is a project that will set the benchmark for boutique inner city living in this fashion forward and evolving neighbourhood,” said Dean.

FRANKIE’s emphasis on modern design and functionality has led to an overwhelming interest achieving 100% of the apartments pre-sold and settling right now.

A simplicity in FRANKIE’s determination to blend in with Yarraville’s aesthetic, as well as an operating philosophy that ensures that Frankie is not only environmentally viable, but also environmentally sustainable, has lead to a community that supports the development, rather than one that denounces it.

Astute investors, owner-occupiers and more specifically, established local couples seeking an independent lifestyle, have dominated the sales arena with this project.

Well Done to the Team from 94FeetPeddle Thorpe and HamiltonMarino Builders, as it was an absolute please to work on this project with you all, and our team grow in statue when delivering quality products.

To stay abreast of the projects that we are working on, reach out to us here at Urban Activation, and ask for Matthew George and the team, on HEAD OFFICE 1300 750 000, Level 1 / 54 Davis Avenue, South Yarra, VIC, 3141, Australia, +61 3 9820 8262

One Size Does Not Fit All: Which Social Media Platforms Should Your Business Be On? By Seth Rand

Posted on Leave a commentPosted in Big Data, Blog, Cyber Safety, Digital, dmgsocial, Entertainment, Johngdryden, Media, Reputational Management, Social Media, Startups

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

In today’s business world, social media marketing is a strategy that no company can afford to ignore. With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?
Below is a list of the top social media sites, along with the reasons you should—or shouldn’t—consider maintaining an active profile or page on each platform.
As the largest social media platform in the world with over a billion active users, Facebook is a social media platform that cannot be ignored. Unless your company is niche business that deals mainly on a B2B basis with a very specific and narrow type of audience, and doesn’t need to have a public way to interact with or provide content to your target demographic, your company should maintain a Facebook page.
Although most companies place Facebook at the forefront of their social media efforts, a small number of companies have decided to abandon Facebook in recent years. This abandonment is due to Facebook’s practice of modifying the algorithms that determine which posts appear on each users’ News Feed, which in turn has resulted in fewer company posts getting seen by a page’s followers.
Because of this, companies now have to spend money on Facebook ads or boosted posts to reclaim a prominent place in their followers’ News Feeds.
Having to “pay to play” for what used to be free has caused some companies to rethink or alter their Facebook strategy. That being said, only companies that have had considerable and measurable success on other social media platforms should consider leaving Facebook at this time.
Twitter focuses on brief, real-time communication, with almost 6,000 tweets posted every minute. Because of this, tweets can quickly become buried in a user’s Twitter feed. Due to this fast paced atmosphere, it is important to tweet at least a few times a day if you want to have any sort of visibility.
If your company doesn’t have enough content or commentary at its disposal to maintain an active presence on Twitter, you should consider focusing your company’s social media efforts elsewhere.
A major caveat to this rule applies to companies that frequently interact with their customers regarding questions or comments about their products or services. Twitter is the social media platform that customers are most likely to turn to when they have questions or complaints about a company.
Because of this, these types of companies should have a customer service specialists monitoring their Twitter account on a daily basis for any potential customer questions or complaints. According to a survey of Twitter users, 42 percent of customers expect to receive a response to a customer service complaint within one hour, so waiting to respond until the next business day could seriously hurt your businesses’ reputation.
LinkedIn is the most prominent social network for professionals. It’s an extension of old-fashioned, face to face social networking, and should be used as an avenue to connect with your colleagues, as well as potential business leads and referral partners.
If you run a B2B business, you should have both a personal and company profile on LinkedIn to increase the visibility of your company among other professionals in your field. Engaging in LinkedIn groups, both through posting and commenting on other posts, is another great way to build the professional reputation of individual members of your team.
Top-level members of your management team should also consider posting original articles on LinkedIn’s Publisher feature to improve the reputation and credibility of that individual, as well as your company.
Although Google+ is a platform that has never caught on in comparison to competitors like Facebook, the fact that Google+ is a Google product should make you still seriously consider investing time on this site. Content that is posted on Google+ is picked up by Google’s search engines in a way that content from other social media sites isn’t, so if you are looking to increase your company’s SEO, your company should be on Google+.
Another reason to have a profile on Google+, especially for local, service-oriented businesses, is Google+ reviews. Once a company receives five Google+ reviews, the number of stars associated with your business will show up directly on Google search results. Having a high rating on Google+ reviews will greatly impact the reputation of your company.
Pinterest is a visual platform in which people can “pin” pictures and other content to their boards. This content usually consists of products that the user likes, and therefore, is the leading platform for website traffic referrals.
If you run any sort of business that’s core business consists of products dealing with home decorating, fashion, recipes or any other product that is visually appealing—especially to targeting women—your company should have an active presence on Pinterest.
Instagram is currently the best platform to reach out to teenagers and other people that love a good image or short video. The difference between Pinterest and Instagram is that pictures shared on Instagram primarily focus on photos of people, landscapes, and the like as opposed to products, so companies such as travel companies, magazines or any other companies that have access to high-quality images of people using their products should be on Instagram.  
Using any sort of stock photography on Instagram is considered a major faux pas and should be avoided at all costs.

In Conclusion
Even though you should consider having a social media profile on each of the relevant platforms above for your business, remember that having an inactive social media profile might be worse than not having a profile at all. However, if you are busy and unable to consistently stay active on social media, then there is a variety of software available to help schedule posts such as Hootsuite, TweetDeck, SproutSocial, etc. Because of this, it is important to have a social media strategy in place before you set up your social media accounts.

Be sure set goals ahead of time, such as the number of times your company should be posting, tweeting or pinning per week. Once you develop your social media strategy, make sure you have the resources to properly execute your strategy.
If you find yourself unable to maintain an active social media presence with your current staff level, you should either hire a social media professional to manage your social media efforts, or enlist a marketing firm to manage your social media presence on your platforms. You can do yourself a disservice trying to do it yourself and doing it poorly, and consequently damaging your brand. Get it right from the start, work with a professional for a minimum of 90 days to learn and perfect your own social media craft.

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