5 marketing mistakes you don’t know you’re making

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Reputational Management, Social Media, Startups

Jo MacDermott shares some great insights worthwhile considering for anyone undertaking marketing pursuits wanting maximise their performance.

By avoiding these five common mistakes you can steer clear of some major marketing headaches that hold new businesses back and set yourself up with great habits for the future.

Not all marketing mistakes are obvious, in fact some are so subtle you might not even realise you’re making them. Are you guilty of any of these?

Over the years I spent building my own business, I made many mistakes that were easily avoidable if I’d known I was making them. The problem was, I didn’t. I only realised they were mistakes with the benefit of hindsight.

But what if you could skip the whole hindsight thing? What if you could avoid making the same mistakes I did? Your business would likely progress at a quicker rate and you’d achieve your goals and desired lifestyle much faster.

So here’s your chance to benefit from my hindsight. Here are five mistakes I made back in the day that would have been easy to avoid if only I’d known I was making them:

Mistake #1: Changing suppliers impulsively

When you realise your marketing supplier isn’t working out, the natural impulse is to drop them as quickly as possible and move on. Before you give them the flick, stop and think. Do you have someone else ready to fill their shoes?
Ditching a supplier without the right planning will inevitably mean scrambling for a replacement and dealing with delays while you bring them up to speed. During this time your marketing activities will likely be disrupted or inconsistent and this can make your business look bad.
That’s not to say you should put up with someone who isn’t delivering, but it’s a good idea to put a transition plan in place and line up a replacement before you cut ties. This will save you a lot of stress and minimise disruption.

Mistake #2: Giving vague or unclear instructions

When it comes to effective marketing, communication is all-important. Most of the clients I work with have a clear vision for their business, and they know exactly what they want their marketing materials to look and sound like. Unfortunately most designers and copywriters aren’t mind readers and if you don’t clearly communicate the details of what you’re looking for, you’re not likely to get a satisfactory result. This can ultimately lead to frustration for everyone and extra costs for you, as projects need to get redone or run over time.
If you don’t have a formal briefing process, create one. Put everything in writing, even if you think it’s obvious or it goes without saying. Use examples wherever possible and encourage your marketing providers to ask for clarification if they don’t understand anything.

Mistake #3: Changing plans at the last minute

So your amazing new product or service is a couple of days from launch and you suddenly wake up at 2am with a brilliant idea. You have to change everything, right now. This is one I can definitely relate to and all I can say is don’t go there! Changing your marketing focus or strategy at the 11th hour is only going to lead to frustration and a rushed job. Stick to the plan and save your amazing idea for next time. Trust me, it’s not worth the stress!

Mistake #4: Not having a big enough marketing budget

This is a very common mistake, especially when you are just starting out and trying to keep costs to a minimum. Unfortunately when it comes to marketing you usually get what you pay for. Cheap marketing materials have the effect of making your business look tacky which isn’t going to do you any favours in the long run.
Even if you don’t have much to spare, it is worth investing in a high quality logo and professionally designed website. Creating the right impression from the start will bring you more customers over the long term and help your business grow.

Mistake #5: Slow approval processes

Dragging your heels on approving projects or releasing funding can mean missing out on opportunities. Marketing is a fast paced industry and it pays to act quickly. Long wait times for approval are often a sign that the business processes need reviewing so your marketing providers can act quickly when they identify opportunities and your business can avoid missing out.
Have you ever made any of the above mistakes?
If you’re running or marketing a business on behalf of someone else, you know how important it is to stay relevant, especially when it comes to marketing.


#Jo Macdermott – turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.


15 things successful people do between jobs

Posted on Posted in Big Data, Blog, Entertainment, Media, Reputational Management, Social Media, Startups

Flickr/Cristian Bortes. Licensed under Creative Commons 2.0

Experts suggest taking at least one week off to allow yourself to refresh, recharge, and refocus — but some say two weeks is ideal.

Suppose you were just offered a new job and the company is fairly flexible with your start date. How much time should you take, if any, between gigs? And what should you do with that time?
Career and workplace experts suggest taking at least one week off to allow yourself to refresh, recharge, and refocus — but some say two weeks is ideal, if you can swing it.
Cali Williams Yost, CEO and founder of Flex+Strategy Group/Work+Life Fit, Inc., blogger, and author of “TWEAK IT: Make What Matters to You Happen to You Every Day,” told Business Insider that taking time off can help you mentally prepare for this next big chapter in your life. “There is always a learning curve, and you’ll want to be your best and freshest when you start.”
Taking some time between jobs also gives your brain a chance to take a break, to process leaving your old job (which can be pretty emotional, whether you loved or hated it), and to prepare for all the new challenges to come, adds Sara Sutton Fell, CEO and founder of FlexJobs.
If you’re starting a new job, here are 15 things you should do in the interim to set yourself up for success:
1. Get organised
Minimise the stress of your first week in a new job by taking time to organise your personal life.
“Any projects around the house that have been nagging at the back of your mind? Now’s the time to get them done,” says Ryan Kahn, the founder of The Hired Group and creator of the best-selling How To Get Hired online course.
2. Schedule appointments and run errands
Miriam Salpeter, job search coach, owner of Keppie Careers, and author of “Social Networking for Career Success” and “100 Conversations for Career Success,” says your break between jobs is the perfect time to schedule doctor appointments and deliveries that require you to be home, and to run any errands that may be difficult to get done once you start your new job.
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For Atlassian’s founders, a big factor in their success is how alike they are

3. Disconnect
“Take advantage of not having to be reachable during the day, and stop checking your email or looking at Facebook for an afternoon or two,” says Sutton Fell. “This gives you a chance to reset your brain.”
Instead of staring at a screen for hours on end — which you’ll probably have to do as soon as you start your new job — pick up a book you’ve been dying to read, or go take an exercise class you’ve been wanting to try.
4. Re-connect
Take some time to re-connect with people you’ve lost touch with. Catch up with old friends and colleagues and see what they’re up to these days.
5. Update your social media profiles
We know we said earlier you should take a break from technology — but it’s ok (and advised!) to take an hour to two during your time off to update your LinkedIn, Twitter, and Facebook profiles with your new company and job title.
6. Spend time with your closest friends
You might not have a chance to do afternoon lunches with people for the first few months of your new job, so your break is a great time to do these, says Sutton Fell.
7. Spend time with family
Nicole Williams, a career expert and best-selling author, suggests using this break to spend time with family.
“When you start any new job you should expect to work longer hours — at least the first several months,” she says. “Utilise this time to make the most of being at home.”
8. Take a mini-vacation
Whether you can get away for a night or a week, take a trip somewhere to recharge, see new sights, and take full advantage of your time off, Sutton Fell says.
9. Research your new company
In today’s competitive job market, the more senior the position, the more you will be scrutinised in those first few months, Kahn says.
“You’ll be expected to hit the ground running versus spending time learning the ropes. Get a head start by researching the industry and the company, and learning as much as you can about the position and the team you will be working with,” he suggests.
10. Get everything you may need ready
Need a new wardrobe for the new job? Now is the time to go shopping. Does HR require you to bring in a passport or social security card on day one? Track those down and put them in your wallet.
Figure out what you may need to start the new job, and have those things ready to go.
11. Figure out your new commute
Do a couple of practice runs to figure out the easiest or fastest way to get to your new office. Don’t wait until the first day to experiment.
12. Set new near-term personal and professional goals
Give some thought to what you want to do differently from the start in this new job, Williams Yost says.
“Are you going to try to wake up earlier and get to the gym a couple of days a week? Are you going to try to schedule a networking lunch outside of the office once a month?” Use this time to establish a plan.
13. Reflect on your long-term career goals
During this rare lull between jobs, think about where you are headed. Where do you want to be in five years? In 10 years? How will this job help you get there? Coming in knowing where you’re going will help you stay on the right path from day one, Kahn says.
14. Figure out your new schedule
If your work schedule is shifting at all, it’s important to organise things like childcare, household responsibilities, and your personal routine, Sutton Fell says.
Salpeter says if you altered your sleep schedule at all during your time off, you should try to get into a “work-oriented sleep routine” a few days before starting your new job.
15. Relax and recharge
Don’t forget to spend some time on yourself. Take time to relax, get plenty of rest, and indulge in some pampering.
“Congratulate yourself on a job well done,” Williams Yost says. “Treat yourself to a massage, new power outfit, or a nice dinner. You landed a job in a dim market; you should take the time to be proud of yourself.”
Worried that it may be difficult to get back into the swing of things if you’re too relaxed during your time off? “Work is like riding a bike; once you start that first day, you’ll click right back in,” Williams Yost explains. “So don’t worry about being too relaxed during your break. Drink it all in. Enjoy every minute of it. Then dive into your new gig with a new outfit, fresh outlook, and happy heart.”


NOV 4, 2016, 2:39 AM

20% of people who get Tattoos end up getting them removed!

Posted on Posted in Blog, Entertainment, Reputational Management, Social Media

Over the years, different methods for tattoo removal has evolved. Initially, mechanical, chemical and thermal tissue destruction were the most popular methods used for tattoo removal, which was long and multi-stage process. 

However, rapid technological evolution and introduction of advanced laser tattoo removal techniques has upended this reality. With the use of laser technology, tattoo removal treatments have become more safe and comfortable, compared to traditional techniques.

Unblemished Skin & Laser Clinic
The revolutionized tattoo removal lasers technique involves the use of various wavelength (most commonly high intensity pulsed beam), which targets the color pigments in the tattooed area. This process damages the ink and break down into small particles. Those broken particle of tattoo ink then removed by body’s immune system. This process is less time consuming and in most of the cases, laser techniques removes 90% of the tattoo ink from the body. Thus, laser technique has been considered as a gold standard tattoo removal treatment modality.

Currently, getting inked/tattoo is major trend followed by people in developed and developing economies. In developed economies, celebrity, athletes and even motivation speakers are getting tattoos. Similarly, in America, around 45 million people are getting tattoos and around 30% of them are young people aged between 18 to 25 years. Thus, with the increase in number of people getting tattoo, the demand for tattoo removal also increases. Shifting tattoo trends, changing lifestyle and changing tattoo preferences creates huge demand for tattoo removal laser treatment. Most of the people get tattoo, which are co-related with their relationships, hobbies and interested. However, corporate work culture, disturbed relationships and changing hobbies and interest have led to surge in tattoo removal procedures.
According to Austin Based tattoo removal clinic, around 20% of people getting a tattoo are proceeding towards tattoo removal, and the number is expected to increase in coming years. Thus, increasing pool of tattooed population, who regrets their decision are the potential customers of laser tattoo removal treatment, which ultimately drives the market growth. However, the high cost of tattoo removal process and relative side effects of laser treatment might hamper the market growth. The cost of tattoo removal is found to be 2 times higher than the cost of getting inked. Laser tattoo removal would costs around US$ 100 to US$ 500, with an average 10 setting required. Moreover, the laser treatment cannot truly remove light color pigment/ink such as yellow, green, light blue etc., which is a disappointing factor for people with colorful tattoo.

The global market for tattoo removal lasers is segmented on the basis of technique, end users and geography.
Based on technique, the global tattoo removal lasers market is divided into following:

· Passive Laser Tattoo Removal Technique
· Active Laser Tattoo Removal Technique

Based on end users, the global tattoo removal lasers market is divided into following:

· Tattoo Parlors
· Skin and Dermatology clinics

Based on the techniques, active and passive are the most widely techniques used for tattoo removal. However, active laser is most advanced technique, which nearly removes almost all ink colors with the minimal risk of skin scars. Active laser have been widely adopted by dermatologist and tattoo removal clinicians, across the globe. Despite of several advantage, high cost of active lasers and incapability of removing light colors such as yellow and light blue, might hamper the adoption active laser techniques. On the other hand, passive lasers are cost effective and are preferred in developing economies due to lack of knowledge and understanding about active and passive lasers. However, passive lasers are found to be less effective, which cannot remove tattoo ink completely.

Geographically, the global tattoo removal lasers market is segmented into regions namely, North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific Excluding Japan, Japan, Middle East and Africa. Among all the regions, North America will continue to lead the global market for tattoo removal lasers due to high demand for tattoo removal procedures and increasing number of population trying to get rid of the old tattoo. Europe market is expected to account for second largest share in global market primarily due to high adoption of tattoo removal procedures, which is expected to fuel the market growth. Asia Pacific tattoo removal lasers market is expected to witness fastest growth in overall market over the forecast period.
Tattoo Removal Lasers Market: Key Players

Key players operating in the global tattoo removal lasers market are Cutera Inc., Astanza, CynoSure, Yuwei Laser Technology Co., Ltd., Quanta Aesthetic Lasers, Eclipse Lasers Ltd, Dimyth Beauty Equipment Manufacturer and others.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, type of product and applications.
The report covers exhaustive analysis on:

· Market Segments
· Market Dynamics
· Market Size
· Supply & Demand
· Current Trends/Issues/Challenges

Regional analysis includes
· North America (U.S., Canada)
· Latin America (Mexico. Brazil)
· Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands)
· Eastern Europe (Poland, Russia)
· Asia Pacific (China, India, ASEAN, Australia & New Zealand)
· Japan
· Middle East and Africa (GCC, S. Africa, N. Africa)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Report Highlights:

· Detailed overview of parent market
· Changing market dynamics in the industry
· In-depth market segmentation
· Historical, current and projected market size in terms of volume and value
· Recent industry trends and developments
· Competitive landscape
· Strategies of key players and products offered
· Potential and niche segments, geographical regions exhibiting promising growth
· A neutral perspective on market performance
· Must-have information for market players to sustain and enhance their market footprint

Get your business booming! Be Proactive and Exude Energy!

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Reputational Management, Social Media, Startups

So many people tell me that “they will be happy when…..”, “if only they had more business…..” I have too many bills and not enough money…….” or “My marriage is suffering because I can’t earn enough money to keep my partner happy……”!!!







business, office, school and education concept - stressed busine

Seriously, stop complaining and pick yourself up and just get on with it! No-one is going to give you a bunch of money, your relationship is rubbish because you ignore and do not work on it, your bills are too high as you live beyond your means! Stop blaming others and take responsibility.

The best way to remedy this is to create multiple streams of #income, and in today’s competitive world, you need to be the #MASTER of several #DOMAINS just to remain relevant, little along achieve great things!

The overnight successes that you see have been made over 20 – 30 years, not just last week! If you are not into #CODING and #WEB and #ECOMMERCE then you will be left behind. The business world has been in a state of disruption for many years now, and everyday new elements are added to it. #REAL ESTATE, #FINANCE, #FASHION, #ADVISORY, #LAW, #SPORT in fact all facets of life are completely being overtaken and automated by #ROBOTS and #ARTIFICIAL #INTELLIGENCE.


#SHOPPING STRIPS have closed down, #MAJOR SHOPPING CENTRES are turning into #CITIES, #RENTS are way too high, and we need to be #CREATIVE.

I have been training people throughout the #BUSINESS SECTOR and #REGIONAL AREAS in improving their #SOCIAL MEDIA knowledge, to get the edge, to learn about ROI and how to empower yourself and arm yourself with #DIGITAL KNOWLEDGE.

It is not hard, and so many people out there in the world are burying their heads in the sand,  pretending that SOCIAL MEDIA is not for them! “I don’t need it” I here, and “it is too hard” when this is just not true, they just haven’t had the right education. CLEAR, CONCISE and SIMPLE instruction and guidance.

With other #COLLEAGUES that work in this space, an #EX-FEDERAL COP, a #LAWYER, #TEACHERS, and #HR EXECUTIVES, and it really comes down to the correct learnings.

#CODING is a necessity today and not only belonging to propeller heads, #SOFTWARE and #APPS exist to virtually do everything, and only the #EDUCATED can use them. Recently a marketing executive that I met at an #IBM FORUM shared with me that her capacity to triple her performance in certain fields at work, occurred only as #TECHNOLOGY was used to increase performance, decrease energy input, and incrementally grow outcomes.

Use what we have available to us! Adopt new technologies to make yourself better, and keep developing and learning in life. It is these areas where you can use modern technologies to keep relevant, learnt about life, learn about new industries, new vocations and new skillsets.

It is only when we adopt these new technologies, and these new start ups that are going to change the world, and adopt them that we can advance. Advancement will come up over the top of you like a Tsunami and next thing you know you will be on the scrap heap! So be smart, lets avoid the scrap heap and be a part of the solution, instead of being part of the problem where life passes you by.

Technology is not going away, and neither am I! Are you…..




Don’t let social media kill your career: 4 things to do by my contact – Alita Harvey-Rodriguez

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Reputational Management, Social Media, Startups

Do you remember Justine Sacco? If you do it’s probably not for her outstanding talent in the world of PR, right?

A few years ago, in less than one minute and via just one tweet, Justine’s reputation and job were tarnished forever.

The PR executive was fired for a tweet. She deleted the tweet before she took a flight to Africa but it was too late. When she landed in Africa, she turned on her phone to see that this one tweet had ruined her entire career. There are now dozens of twitter accounts mocking this PR disaster.

Closer to home, I was at a BBQ with the CEO of a major property group recently. I said: “I read an article about how you started driving taxi’s. The story was really interesting.” He was shocked. “How did you find that? ” he said. My reply was my usual… “Haven’t you ever Googled yourself and read what comes up about yourself or your company?”

Googling yourself or business can reveal a lot about what people are saying about you or your company.

A business needs to do more than just tell the world its brand is good. It also needs to consider reputation management. It needs to produce and distribute positive content focusing on the reasons why its consumers choose its brand in order to outweigh the less favourable reviews that may appear online. This, coupled with great customer relationships, is the only way forward.

Your personal digital profile is a little different. But not by much.

I’ve been working in the digital business development industry for over a decade and my career has taken me all over the planet via diverse industries from retail to sporting associations.

I’ve also hired plenty of team members and can tell you the first place I go after receiving a resume is to Google for some background. Something I know all too well is the damage a poor digital profile reputation can do for your business or career and it’s something that gets ignored all too often.

I’ve seen the good, the bad and the ugly of online profiles. In fact, a survey conducted by CareerBuilder found that the main reason employers reject candidates is for posting inappropriate photographs on their social media accounts.

So how do you make sure you’re putting your best foot forward on all your online profiles? Here are my top 4 tips for managing your digital reputation.

  1. Audit your digital footprint. A poor first impression online could completely undermine your professional credibility. To understand more about your digital footprint – Google yourself. Look in the main page and make sure you go into images. Identify the profiles that appear and either clean them up or shut them down. Remember, if it’s online then it’s no longer yours to control.
  2. Consider your audience and perceptions. The lines between personal and professional are blurred now more than ever. Justine Sacco thought she was being ‘funny’, but there is no sarcasm font on a computer to determine perceptions. Always consider your audience when publishing online content. Even if you have reviewed your privacy settings, there is always the chance a connection may have shared it to their network. If your audience is mixing personal and professional you want to avoid encouraging misunderstandings.
  3. Explore your passion. If you’re serious about your career and personal brand you should consider that we’re now all marketers. Even if it’s ‘just’ your private Facebook account you’re sharing content for people to ‘like’.  Produce content on what you’re passionate about. Maybe it’s fashion, business, digital marketing, photography sales, travel, sharing incredible learning’s or helping others.
  4. Be Consistent. David Chen, CEO and co-founder of Stinkingly.com once said: “If your social networking connections are a mix of the personal and professional, you need to make sure you’re not perceived as ‘partying’ more than working”. When you’re clear about who you aspire to be and how you want to be perceived, you need to be consistent in presenting that picture of yourself in every facet of your digital profile. Your goal is to drive high quality traffic to your profile. So make sure your audience knows what you’re passionate about.