IBM’s Watson has changed the advertising industry, and Ad Agency Heads are denying it and burying their heads in the sand! It’s time to wake up and work with technology that is replacing known industry standards, experience and know how! Technology is changing the way we communicate, and we need to work with it, rather than deny it, please read this story below by Emily Tan
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named “Albert”. Since then it has more than tripled its ROI and increased its customer base by 30%.
Headquartered in the US, with ecommerce sites in the UK, Australia, Germany, France, Italy and Canada, Cosabella decided to engage Adgorithms (the creator of Albert) out of frustration with its digital ad agency.
“We know our brand best and communicating it to the advertising agency became time-consuming and difficult,” Courtney Connell, marketing director of Cosabella, said, declining to name the agency as they really were “very lovely people” who she had no wish to disparage.
Connell grew concerned when the retailer went through a flat quarter. “It was very scary, particularly when we enjoyed double-digit growth all the previous quarters.”
After parting ways with the agency, Connell looked around for alternatives and decided to try using an AI platform instead of building up a larger in-house team.
As a first test, Adgorithm’s Albert was tasked with identifying and converting high-value audiences. It was given Cosabella’s paid search and social media marketing efforts to manage and was allowed to autonomously execute Cosabella’s digital marketing efforts using creative and KPIs provided by the brand.
In the first month alone, Albert increased Cosabella’s search and social return-on-ad-spend (ROAS) by 50% and decreased its adspend by 12%.
On Facebook specifically, Albert produced a 565% increase in ROAS within his first month. By month three, Albert had increased Cosabella’s ROAS to 336% – a 155% increase over the previous quarter.
Overall, Albert’s work in the last quarter of 2016 contributed strongly towards the company’s 37% increase in overall website sessions, a 30% increase in new users, and 1,500 more transactions.
“After seeing Albert handle our paid search and social media marketing, I would never have a human do this again,” Connell said.
One of the biggest changes Albert has achieved, she added, was to grow the revenue Cosabella gained from social media. “Prior to Albert, only 5-10% of our revenue came from social media. Now, social media consistently accounts for 30% of our paid revenue. Albert’s success driving conversions on Facebook resulted in a 2000% increase in purchases originating from the channel.”
Agency versus AI
In terms of fees, Albert is no cheaper than an agency, Connell said. “An ad agency will charge 15-20% of your media spend. Albert charges 18% and had no monthly cost or implementation fee.”
Working with Albert has been seamless with no development or down time. “He doesn’t sleep, he’s fast, he doesn’t get into a fight with his girlfriend and lose focus,” Cornell commented, speaking of Albert as if of a favourite employee.
On Black Friday, Cornell recalls waking up at 2am in a panic, anxious that the campaigns Cosabella was running were not gaining the traction it was counting on. “But Albert was there, managing everything perfectly.”
Albert is capable of moving budgets into any of the areas he manages, and if ROAS is routinely above target, he’ll recommend a budget increase. “We’re meeting our KPISs across all channels,” Connell said.
There is a place for agencies in marketing, she mused, but it does not lie in managing paid-search, social and display campaigns. “I wouldn’t want a human to do this, it would be a terrible life. I do not see these skills as being relevant in future for a human.”
Working with an AI
Although Albert had no trouble getting to work, Connell and her team had a learning curve to navigate, she said.
“It required a mindset change. Don’t give the AI a set creative focus. Instead, give him [Albert] different elements. Albert tests different copy with different photos and spends the first couple of weeks optimising,” she said. “Once he’s optimised your campaigns he’ll start to make his own.”
Albert, she continued, is capable of creating micro-segments of men and women customers based on micro-patterns, turning the three broad personas the marketing team used in house into hundreds of finely tune personas.
“I would say that, what’s cool about AI is that it doesn’t think about people in the same way we think about people. What Albert does, he optimises for each microsegment that he makes. He wants to speak to the woman however she wants to be spoken to, and he’ll do it with the brand assets he’s been given,” Connell said. “For example, if you described a human or an object you’d list about ten things. AI will understand subtle manoeuvres that humans would not deem relevant most of the time. And he never forgets.”
It would be a mistake for marketers to try and set audience target perimeters too rigidly when dealing with an AI, she commented. “This frustrated me too at first. But you have to give the AI the freedom to test and experiment. This way it can find micro groups of potential customers you have missed.”
Albert will also analyse the keywords used by competitors and suggest if the brand needs to start targeting those areas.
“He’s notified us that all our competitors are running promotions at a time we weren’t, so we should probably get on that. He has also told us that ads with humans perform 50% better than still life. So we should give him more creative assets with humans,” Connell explained.
One of the things Cosabella has benefited most from is Albert’s ability to detect “fatigue”: “He’ll tell us when he feels a creative concept is ‘fatiguing’, that is, its click rate is going down and interactions are dropping.”
Connell is so pleased with Albert that she’s currently testing another AI platform specialising in website management. “Otherwise it’s funny. Here we have Albert doing all this awesome stuff for us, but once the consumer lands on our site it’s bye-bye Albert.”
AI platforms are designed to be intensely specialised, she explained. So instead of trying to turn Albert into more of a multi-tasker, Adgorithms has identified partners to work with. “We’re working out a handshake between Albert and Sentient, the AI we have on our platform.”
If you pull out your phone to check Twitter while waiting for the light to change, or read e-mails while brushing your teeth, you might be what the American Psychological Association calls a “constant checker.” And chances are, it’s hurting your mental health.
Last week, the APA released a study finding that Americans were experiencing the first statistically significant stress increase in the survey’s 10-year history. In January, 57 percent of respondents of all political stripes said the U.S. political climate was a very or somewhat significant source of stress, up from 52 percent who said the same thing in August. On Thursday, the APA released the second part of its 1 findings, “Stress In America: Coping With Change,” examining the role technology and social media play in American stress levels.
The highest stress levels, it should be noted, are reserved for those who constantly check their work e-mail on days off. Their average stress level is 6.0. So those of you who think it’s somehow pleasant to work from home on a Saturday afternoon, you’re actually fooling yourself. (Good news, there is certainly a way to fight burnout.)
About 42 percent of constant checkers specifically point to political and cultural discussions as causing stress. And the impacts play out in real life—35 percent of constant checkers say they are less likely to spend time with family and friends because of social media.
If the first step toward recovery, however, is admitting there is a problem, Americans are on their way. Some 65 percent of respondents said “unplugging” or taking a “digital detox” is important. But alas, knowing you have a problem is not the same as fixing it: Only 28 percent of those Americans say they take their own advice.
For those looking to manage their social media usage, Anthony L. Rostain, professor of psychiatry at the Hospital of the University of Pennsylvania and co-author of The Adult ADHD Tool Kit: Using CBT to Facilitate Coping Inside and Out, offers some suggestions:
- Set guidelines for your social media time.
- Make sure you complete the tasks you need to get done.
- Get the sleep you need.
- At the end of the day, evaluate: “Did I do OK? Where did I slip up? Can I do better tomorrow?” These are all important questions to ask yourself, Rostain says.
- And he adds one final, crucial point: “Don’t [lie] in bed at all hours with the screen in your face.”
Checking Facebook is a daily habit (if not an hourly habit) for most of its users. In December, 66% of Facebook’s 1.86 billion monthly users checked in on an average day. That kind of daily user engagement is unparalleled by similar services like Twitter or LinkedIn.
Instagram has quickly caught up with its parent company in terms of its daily user to monthly user ratio. On Facebook’s fourth-quarter earnings call, CEO Mark Zuckerberg announced that Instagram reached 400 million daily active users, around 67% of its 600 million monthly active users announced in December. That’s a huge improvement from the middle of last year, when its DAU/MAU ratio was just 60%. At the end of 2013, just over half of Instagram users checked the app daily. Growing daily users will be one of the biggest revenue growth drivers for Facebook going forward and provides a much better indication of the platform’s health than monthly users.
A symbiotic relationship
Facebook originally purchased Instagram as it noticed the photo-sharing app was a threat to its own user engagement. If people started using Instagram more, Facebook was at risk of its users logging in less often.
Zuckerberg said the opposite is happening these days. “As we encourage people to use both Facebook and Instagram, engagement on both can increase,” he told analysts on Facebook’s fourth-quarter earnings call.
Indeed, even while Instagram’s user growth and engagement have exploded over the last couple years, Facebook users still log in daily at an ever-increasing rate. In the fourth quarter of 2014, Facebook’s DAU/MAU ratio was just 64%. Last quarter, it climbed to 66%.
Granted, that didn’t just happen. Facebook engineered that symbiotic relationship by integrating both platforms with one another while snubbing others like Twitter. (Users have to click a link to see Instagram photos on Twitter while they post natively on Facebook.) It shows the value of owning multiple platforms.
Daily users are even more important than monthly users
Daily users can give investors a better picture of how much value an app like Instagram is able to generate from its user base. You can’t click on an ad if you’re not logged in.
That’s why it’s incredibly frustrating that Twitter won’t reveal details about its daily users. The last update Twitter provided was that its DAU/MAU ratio was 44% in its top 20 market and falling. That was in its second-quarter 2015 earnings call, and its revenue growth since that time has been unremarkable, to say the least.
Instagram and Facebook, on the other hand, have benefited greatly from the growing percentage of users logging in every day. Going forward, that will play an even bigger role in growing Facebook’s ad revenue. CFO Dave Wehner warned investors last year that ad load on its flagship app was nearing saturation. As such, continued revenue growth will stem from higher engagement rates, leading to more total ads displayed.
While management noted there is room for more ad load growth on Instagram over a longer time frame than Facebook, it also said it’s still a relatively small portion of revenue. But if Instagram can continue to grow at the rapid pace it has been (about 100 million new daily users in the last seven months), it may not be long before it’s approaching the scale of Facebook’s flagship app today (1.2 billion daily users).
For reference, Facebook generated $27 billion in ad revenue last year. Credit Suisse estimates Instagram could produce $12 billion in revenue by 2021, but with the recent acceleration in daily user growth, that may be shortchanging Facebook’s ability to monetize Instagram’s user base.
Adam Levy has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Facebook and Twitter. The Motley Fool has a disclosure policy.
By my friend KEVAN LEE, collated and curated by John G Dryden in an update.
27 Dec, 2016
My wife just asked my daughter what triangle plus boobs meant; on social media? <3
This actually means love heart so this got me thinking, time to post some acronym meanings up for friends and followers.
For years I have been engrossed in the fact that my native industry of advertising uses more acronyms that I can poke a stick at.
Our social media shorthand is amazingly extensive. We have acronyms and abbreviations for not only the marketing terms that we use but also the way that we chat back and forth with one another. I thought it’d be great to share some that seem to come up quite often.
I’ve collected over 140 social media acronyms and abbreviations and placed them here in this post, complete with definitions and quick navigation to help you find the terms you’re interested in. Let me know if there are others that you’ve noticed that didn’t make this list!
social media acronyms abbreviations
Take the social media acronym quiz!
In creating this post, I quickly put together a short and sweet quiz on some of the terms that appear in the glossary here. Test your knowledge to see which acronyms you know and which you might learn!
How to navigate the social media glossary
Jump to any letter:
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
View the index of acronyms & abbreviations:
Topic: Social media marketing
API B2B B2C BL CAN-SPAM CMGR CMS CPC CPM CR CRM CSS CTA CTR CX DM ESP FB FTW G+ GA HT HTML IG IO ISP KPI LI P2P PM PPC PR PV ROI RSS RT RTD SaaS SEM SEO SERP SM SMB SMM SMM SMO SMP SoLoMo SOV TOS UGC UI URL UV UX Via WOM YT
Topic: Social media communication
AFAIK AMA ASL b/c B4 BAE bc BFF BRB BTAIM BTW CC DAE DFTBA DGAF ELI5 EM EML F2F FaTH FBF FBO FFS FOMO FTFY FUTAB FYI G2G GG Gr8 GTG GTR HBD HMB HMU HTH IANAD IANAL ICYMI IDC IDK IKR ILY IMHO IMO IRL JK L8 LMAO LMK LMS LOL LOLz MCM MM MT MTFBWY NM NSFL NSFW NVM OAN OH OMG OMW OOTD OP ORLY OTP POTD PPL QOTD ROFL ROFLMAO SFW SMH TBH TBT TGIF Thx TIL TL;DR TLDR TMI TTYL TTYN TTYS Tx Txt w/ WBU WCW WDYMBT WOTD YMMV YOLO YSK YT
AFAIK – As far as I know
Ex. “AFAIK, there are no peanuts in a Milky Way bar.”
AIDA – Attention, Interest, Desire, Action
This copywriting formula helps devise a list of events that a reader can take toward converting. It’s particularly effective in website copy, online ads, email, blog posts, and social media updates.
Learn more: 27 copywriting formulas to drive clicks and engagement on social media
AMA – Ask Me Anything
These initials can be used in social media updates as an open call for questions, and the acronym is also quite popular as a recurring question-and-answer series on Reddit, featuring experts and/or well-known names in a huge variety of fields.
Ex. “I’m doing an AMA on Reddit tomorrow at 3pm ET all about space travel!”
API – Application Programming Interface
Have you ever wondered how your favorite app connects to so another of your much-loved services? Buffer, for instance, uses the Twitter API to schedule and post tweets. In general, an API outlines the specifics of software applications, telling components how they should act on an interface.
Learn more: Zapier’s introduction to APIs
ASL – Age/Sex/Location
Often used in getting to know one another.
Ex. “Great to meet you! ASL?”
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b/c, bc – Because
Ex. “I’m late b/c traffic.
B2B – Business-to-business
Companies that focus on selling goods and services to other companies. An enterprise analytics tool, for instance, would be a B2B product. Often times you may see marketing strategies and statistics broken up between B2B and B2C because some of the tactics and tips may differ based on this distinction.
B2C – Business-to-consumer
Companies that focus on selling to consumers. A clothing retailer, for instance, would be a B2C company.
B4 – Before
Ex. “Ask Alice. She got there B4 me.”
BAE – Before Anyone Else
Used as a term of endearment for someone you care about.
Ex. “My BAE and I are staying in tonight.”
BFF – Best Friends Forever
Ex. “Troy and Abed are total BFFs!”
BRB – Be right back
Ex. “brb, making nachos.”
BTAIM – Be that as it may
For use in arguments and discussions online.
Ex. “BTAIM, I still prefer comments on blog posts.”
BTW – By the way
Ex. “captaindan is not my real name BTW.”
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CAN-SPAM – Controlling the Assault of Non-Solicited Pornography and Marketing Act
This law was passed in 2003 in the United States in hopes of cutting down on unsolicited email. Per the rules of CAN-SPAM, there is a lengthy list of requirements that businesses or individuals must comply with when sending out email—items like providing the ability to unsubscribe, including a physical mailing address, and no misleading subject lines.
Learn more: Email marketing’s most frequently asked questions
CC – Carbon copy
On social media, CC has the same usage as the CC on your emails: to make sure that a Twitter user sees your Tweet, used with the @ mention and their Twitter handle.
Ex. “Amazing new insights into digital marketing: bit.ly/link cc: @hnshah”
CMGR – Community manager
Often, this person is helpful in engaging with the community on social media, forums, and meetups. The social media manager job description has a lot of crossover with a community manager.
Learn more: A day in the life of a social media manager
CMS – Content Management System
A CMS is software used to organize, edit, and publish content. WordPress is the CMS we use for the Buffer blog. Ghost is another popular blogging platform that could be used as a CMS.
CPC – Cost per click
In online advertising, cost-per-click refers to the price paid by an advertiser who is charged every time someone clicks on an ad (rather than every time the ad is shown). The cost-per-click is the dollar amount that the advertiser pays for each click.
CPM – Cost per thousand
In comparison to cost-per-click, cost-per-thousand is based on the impressions (views) of an ad. In CPM, the advertiser is charged for every 1,000 impressions of an ad. Fun fact: The “M” in CPM stands for “Mille,” which is the roman numeral name for 1,000 (in case you were wondering why it’s CPM instead of CPT).
CR – Conversion rate
CR is the number of people who take an action, divided by the number of people who could have. For example, if you have 100 visits to your landing page and 25 people click the button, the button has a 25 percent conversion rate.
Learn more: How to boost the conversion rate on your marketing content
CRM – Customer Relationship Management
CRM is a way of managing the interaction and communication between your business and its leads or customers. In certain ways, CRM is like an address book with super powers. Salesforce is one of the leading CRM providers online.
CSS – Cascading stylesheet
This code language gives websites their look. The layout, colors, fonts, borders, spacing, and all other visual elements of a website occur because of the styles declared in CSS.
CTA – Call-to-action
The word or phrase that’s used to tell people what to do. Click here. Buy now. Learn more. Join us.
CTR – Clickthrough rate
Like conversion rate, this measures the amount of people who took an action—in the case of CTR, the action is a click—divided by the number of people who could have. In email marketing, for instance, CTR describes the rate at which people clicked on a link in an email, taking into consideration the number of people who received the email.
CX – Customer experience
The sum of all experiences a customer has with you. This could involve interactions with your product, your website, your customer support, or your social media.
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DAE – Does anyone else … ?
Ex. “DAE have an invite code for Google Inbox?”
DFTBA – Don’t forget to be awesome
Ex. “Good luck in your interview! DFTBA!”
DM – Direct Message
This refers to messages received in your private Twitter inbox.
Ex. “I’d love to connect! Can you DM me your email address?”
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ELI5 – Explain like I’m 5 (years old)
This one is often seen on Reddit. It’s used to ask for a simple explanation to a complex topic.
Ex. “ELI5, how does wind work?”
ESP – Email service provider
A program or software that allows you to send emails. MailChimp, for instance, is an ESP, and some large companies have their own ESPs for sending bulk email.
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F2F – Face to face
Ex. “Let’s chat F2F instead of skype.”
FaTH – First and Truest Husband
This doesn’t necessarily refer to one’s actual husband but rather anyone you feel a particular bond toward.
Ex. “This relationship has been so incredible, you’ll always be my FaTH.”
FB – Facebook
FBF – Flashback Friday
A theme where you share an old picture or status from back in the day, FBF is often represented in hashtag form (and it’s quite similar to another weekly meme, Throwback Thursday).
FBO – Facebook official
This term refers to one’s relationship status on Facebook. When you’re FBO, you’ve set your status on Facebook to “In a relationship.” Along with signifying the start of a relationship, these initials can also be a way of stating that you won’t believe something until you see it online.
Ex. “I got a new car! It’s FBO! (picture)”
FF – Follow Friday
A trend that began on Twitter, Follow Friday lets you share the names of other Twitter users whom you think your followers should follow.
Ex. “FF: @leowid @courtneyseiter @nmillerbooks #buffer”
FOMO – Fear of Missing Out
FOMO describes a type of social anxiety where you feel that if you miss an opportunity you might miss out on something great. FOMO comes into play quite often with social media where some people are compelled to stay connected so they never miss a big moment.
FTFY – Fixed that for you
A simple shorthand response when someone corrects someone else online.
Ex. “Salem, not Portland, is the capital of Oregon. FTFY.”
FTW – For the win!
A jubilant exclamation, and sometimes used in jest or sarcastically.
Ex. “Churros, FTW!”
FUTAB – Feet up, take a break
Ex. “Just sent his week’s newsletter! FUTAB. :)”
FYI – For your information
Ex. “FYI, my Macbook Air smells like fresh popcorn!”
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G+ – Google+
G2G – Got to to
Ex. “Talk to you later! G2G!”
GA – Google Analytics
Google Analytics is the tool created by Google to help you track your website traffic. We use Google Analytics here at Buffer to pull reports on our most popular content and set goals for conversions of Buffer blog readers to Buffer app customers.
Learn more: The Marketer’s Guide to Google Analytics
GG – Good game
Ex. “That was fun! GG! Let’s do it again some time soon. :)”
Gr8 – Great
Ex. “Gr8 stuff! RT @buffer Check out our new transparency dashboard full of resources!”
GTG – Got to go
GTR – Got to run
Ex. “Sorry to cut today’s chat short! GTR!”
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HBD – Happy birthday
Ex. “My best friend is turning 30 today! HBD @annief!”
HMB – Hit me back
HMU – Hit me up
Ex. “Let’s chat this week. HMB on my cell.”
HT – Hat tip
A hat tip is a way for users to give thanks or acknowledgement to other users. It refers to the practice of tipping one’s hat toward a person out of gratitude. You see HT a lot in association with shared content, along with “via,” “by,” and “cc.” In some cases, HT can also refer to “Heard Through,” which provides a similar meaning to Hat Tip.
Ex. “51 of the Best Writing Articles bit.ly/link HT: @redman”
HTH – Here to help / Happy to help
Ex. “Anyone need help figuring out the Facebook News Feed? HTH.”
HTML – Hyper Text Markup Language
HTML is the coding language used to build webpages and any other information viewable on the web. HTML is the foundation and the frame of every website you visit. CSS adds the color and layout to the page.
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IANAD – I am not a doctor
Ex. “Whoa, sounds like strep throat! IANAD :)”
IANAL – I am not a lawyer
Ex. “IANAL, but it seems like you’ve got a pretty good case there!”
ICYMI – In case you missed it
This one can be used when resharing something from earlier or in a “things you should know today” format. You might find it often in recap-type posts and updates.
Ex. “ICYMI, the Buckeyes won the national championship! #gobucks”
IDC – I don’t care
Ex. “Raining today. IDC.”
IDK – I don’t know
Ex. “Super tough test today! Our 14th president? IDK. ¯_(ツ)_/¯”
IG – Instagram
IKR – I know, right?
Ex. “ikr RT: @vimeo The most amazing announcement ever. Gotta see this video.”
ILY – I love you
IM – Instant message
Popular instant messaging apps like AOL Instant Messenger predate the more modern social networks like Facebook and Twitter. Some social networks still have built-in instant messaging features. Facebook Chat is perhaps the most well-known (and widely used) version of IM still around.
IMHO – In my humble opinion
IMO – In my opinion
Ex. “I’m not sure it’s a good idea to eat and drive at the same time, IMHO.”
IO – Insertion order
Used in advertising and marketing environments, an insertion order is a written contract between an advertiser and an ad agency or media rep, often used for print or broadcast ads. Typical IOs include air date and time, number of times for the ad to be shown, and costs.
IRL – In real life
This phrase is often used to distinguish between interactions and events that happen online versus the real world.
Ex. “Huge fan of @guy! We met IRL a few years back. :)”
ISP – Internet service provider
Who do you pay for Internet? This is your ISP. Comcast is the largest ISP in the United States.
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JK – Just kidding
Ex. “I’m king of the world! JK.”
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KPI – Key Performance Indicator
KPIs are the benchmarks and goals that are most important for your business. They help you determine how well your campaigns and strategies are performing. Social media KPIs could be the amount of engagement or shares you’re receiving on your profiles. You could also track clicks and conversions back to your website via social.
Learn more: Which Stats Matter on Social Media
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L8 – Late
Ex. “Running L8! See you in 15. :)”
LI – LinkedIn
LMAO – Laughing my a** off
Ex. “Camping was in tents/intense! LMAO!”
LMK – Let me know
Ex. “Anyone interested in chatting about small biz marketing? LMK. kevan at bufferapp.com”
LMS – Like my status
You might see this acronym appear on tweets or Facebook posts, asking those who read it to give the post a like. It’s also an acronym for “Learning Management System,” software for online education courses.
Ex. “Got the new iPhone! So stoked! LMS.”
LOL – Laughing out loud
LOLz – Laughing out loud (plural/sarcastic)
Lolz is the plural of LOL, but instead of having an “s,” people write it with a “z”. Some say that LOLz means you’re laughing out loud sarcastically.
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MCM – Man crush Monday
This acronym refers to a weekly trend where users mention or post photos about a man whom they like or admire.
MM – Music Monday
Music Monday was originally used to share the music you were listening to that day. It’s no longer as popular of an abbreviation as it used to be.
MT – Modified tweet
Modified tweets occur when a user is attempting to manually retweet but the tweet is too long and you have to modify the original tweet. The issues with length can occur if you’re trying to add your own commentary to an already-long tweet.
Ex. “Incredible resources here! MT: @unbounce The Ultimate Guide to Landing Pages That Work”
MTFBWY – May the force be with you
A reference to the Star Wars movies, this abbreviation is used when someone is sending words of encouragement or motivation to another user.
Ex. “Finals this week! MTFBWY @amyjones!”
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NM – Not much
Ex. “What are you up to?” “NM.”
NSFL – Not safe for life
NSFW – Not safe for work
NSFW means that a link, photo, video, or text contains graphic or inappropriate content for the workplace.
Ex. “New movie trailer for The Hangover (some NSFW language)”
NVM – Never mind
Ex. “Ha, I thought all day that this was a Saturday. LOL. NVM.”
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OAN – On another note
Ex. “@andydwer That makes sense. OAN, where’d you get your cool cover photo? :)”
OH – Overheard
Ex. “OH: The show is standing room only tonight.”
OMG – Oh my God
Ex. “OMG! I can’t believe how great this new app is. :)”
OMW – On my way
Ex. “OMW. See you in a few!”
OOTD – Outfit of the day
This social media meme has people sharing which outfit they’re wearing that day. Popular on Instagram, OOTD often will appear as a hashtag.
Ex. “New shirt. New pants. #OOTD”
OP – Original poster
Ex. “OP stated it best in her original question.”
ORLY – Oh really?!
Like LOLz, this abbreviation can be used sarcastically as well as seriously.
Ex. “ORLY? RT @kevanlee Firecrackers aren’t made from crackers.”
OTP – One true pairing
This refers to two people or characters that you feel are meant for each other.
Ex. “Lady and the Tramp are my OTP.”
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P2P – Person to person, or peer to peer
Similar to F2F, this abbreviation can refer to an in-person meeting, as opposed to an online get together. Also, P2P can come up in a business arena as a way of distinguishing a type of network, tool, meeting, or event.
POTD – Photo of the day
Popular on Instagram, this abbreviation often appears as a hashtag for those who want to show off their best photo of the day.
Ex. “Check out this sunset! #POTD”
PPC – Pay per click
In online advertising, pay-per-click is when an advertiser pays based on the number of times their ad is clicked. This is also known as cost-per-click (CPC, mentioned above). Google’s ads are perhaps the most common type of PPC avaialble.
PM – Private message
Ex. “Send me a PM! :)”
PPL – People
Ex. “Tons of PPL here. This place is packed!”
PR – PageRank, or Public relations
PageRank refers to an element of the Google ranking algorithm that assigns your webpage a numerical value from 0 to 10 based on the number and quality of links to the page. In this way, PageRank is hoping to measure the quality of the page itself.
Learn more: The Complete Beginner’s Guide to SEO
PV – Pageviews
One of the most widely-used metrics in Google Analytics and web traffic tracking, pageviews refers to the number of times a user visits a webpage. Unique pageviews goes a step further and counts only the pageviews of unique individuals (for example, if Tom visited a page three times and Amy visited once, pageviews would be four, and the unique pageviews would be two).
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QOTD – Quote of the Day
Used for sharing a funny or interesting quote, QOTD will often appear in a hashtag following the quote.
Ex. “You will get everything you want in life if you help other people get what they want. – Zig Ziglar #QOTD”
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ROFL – Rolling on the floor laughing
ROFLMAO – Rolling on the floor laughing my a** off
Most often used with the simple ROFL, this abbreviation comes as a response to something really funny, to a greater degree than a LOL.
Ex. “Listening to the new Brian Regan CD! ROFL! This is so great. :)”
ROI – Return on investment
This marketing measurement looks at the amount of profit you make based on the difference between revenue and expenses. In social media marketing, ROI tends to be an elusive metric since revenue can be difficult to measure directly from social. Often times, ROI is extended to include a return in clicks, engagement, or new followers based on the time and resources devoted to a social network.
Ex. It costs $5,000 a year to maintain your website (domain, hosting, copywriting, design fees, etc.), but is generates $20,000/year in revenue. Based on this example your ROI would be 400% ($20,000 divided by $5000).
RSS – Really simple syndication
Many people choose RSS as the way to keep up with the latest blog posts from their favorite blogs, via a feed reader. Feedly is one of the most popular feed readers, letting you pull in content from any site with an RSS feed.
RT – Retweet
Twitter has added native retweets into their app, so whenever you spy an RT in your timeline now, that user has manually added the RT. For best practices, retweets are to begin with “RT @username” followed by the original tweet. You can add your own commentary before or after.
Ex. “Must read. RT @intercom A New Way to Onboard.”
RTD – Real-time data
Certain social media dashboards and website tracking tools measure data in real-time. For instance, Chartbeat can tell you how many visitors are on your website this moment, including which pages they’re on and how they’re interacting with your site. This real-time data can be super interesting to see as well as valuable to help optimize your content and web pages.
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SaaS – Software as a service
SaaS companies provide services via software either online or downloaded to your computer. For instance, Buffer is an SaaS company.
SEM – Search engine marketing
SEM refers to the way that companies and brands promote their website within search engines. The two main elements of SEM are paid advertising and search engine optimization.
SEO – Search engine optimization
SEO refers to the practice of optimizing a website so that it ranks highly in search engine result pages. Some key elements of SEO are content, keywords, headlines, meta information, backlinks, and site structure/speed.
Learn more: The Complete Beginner’s Guide to SEO
SERP – Search engine results page
This is the page you see when you perform a search.
SFW – Safe for work
The SFW abbreviation is sometimes used on content that seems like it may be NSFW but is actually quite non-offensive.
Ex. “Loved the new music video from Nicki Minaj! (SFW, btw)!”
SM – Social media
SMB – Small business
SMH – Shaking my head
This abbreviation signifies both something embarrassing and something with which the user might disagree.
Ex. “Mustard on my tie, again. SMH.”
SMM – Social media marketing
SMO – Social media optimization
Often used synonymously, these two terms refer to the process of getting the most out of social media for your business or brand.
Learn more: Buffer’s favorite social media tips
SMP – Social media platform
Social media platforms may include sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram.
SoLoMo – Social, Local, Mobile
This refers to a localized and mobile-centric version of search engine results. SoLoMo takes advantage of a phone or tablet’s GPS technologies to deliver a user experience (search results, notifications, etc.) based on location.
SOV – Share of voice
Share of Voice is the percentage of all the online content/conversations about your company compared to the content/conversations about your competitors. You might think of it as a form of online market share. Tools like Social Mention can help in discovering your Share of Voice.
Learn more: 4 Ways to Increase Share of Voice
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TBH – To be honest
Ex. “I’ve yet to see the appeal of snuggies, TBH.”
TBT – Throwback Thursday
Often used as a hashtag, TBT is when users share a photo from their past, often baby photos or, in the case of companies, photos from their early years.
Ex. “Here’s the first version of our logo! Wow, it’s come a long way! #TBT”
TGIF – Thank goodness it’s Friday
Ex. “Been a long week. TGIF!”
Thx – Thanks
Ex. “Big thx to @moz for hosting an awesome conference this week!”
TIL – Today I learned
Ex. “TIL how tax credits work.”
TL;DR – Too Long; Didn’t Read
This abbreviation may appear in a comment, post, or tweet, where the user is mentioning they weren’t able to completely read an article because of its length. Also, some articles or notes may include this abbreviation in lieu of a summary heading.
Ex. “tl;dr RT @cnn The Full Transcript from the State of the Union Address.”
TMI – Too much information
Ex. “TMI RT @mashable The Percentage of People who Use Social Media in the Bathroom.”
TOS – Terms of Service
Terms of service are the legal notices for browsing a website or using an app.
TTYL – Talk to you later
TTYN – Talk to you never
TTYS – Talk to you soon
Ex. “#bufferchat was awesome! TTYL, everyone!”
Txt – Text
Ex. “Looking forward to the conference. Send me a txt when you get there!”
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UGC – User generated content
This refers to all the different types of content—articles, updates, comments, videos, photos, etc.—that are produced by a site’s users. For instance, all the great presentations on SlideShare are UGC.
UI – User interface
User interface is the aspects of a website or product with which the user interacts with directly. To use an analogy, user interface is the saddle, the stirrups, and the reins. In an app like Buffer, the user interface is the buttons, the composer windows, the screen and mouse and keyboard.
Learn more: UI vs. UX: What’s the Difference?
URL – Uniform Resource Locator
A URL is the web address for a specific page. The URL for the Buffer blog is https://blog.bufferapp.com. You can see the URL for any web page by looking in the address bar at the top of your browser window.
UV – Unique visitor
A unique visitor is an individual website visitor who is counted only once in the traffic stats, regardless of how many times they visit or pages they view.
UX – User experience
User experience describes the way a user feels when using a website or a product. It’s the sum of the user’s experiences. To use an analogy, it would be like the feeling you get riding a horse (as opposed to the horse, the stirrups, the saddle themselves).
Learn more: UI vs. UX: What’s the Difference?
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Used to refer to someone on social media, “via” often comes in to play when referencing a site that published a piece of content.
Ex. “All the Latest #SM Tools and Tips bit.ly/link via @buffer”
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w/ – With
WBU – What about you?
Ex. “I’m going to Social Media Marketing World this year. WBU?”
WCW – Woman crush Wednesday
Like Man crush Monday, Woman crush Wednesday is a chance for social media users to share an update or a photo with reference to a woman they like or admire.
WDYMBT – What do you mean by that?
Ex. “WDYMBT @kevanlee?”
WOM – Word of mouth
Another way to think about this is “sentiment.” What are people saying about your brand or product? Word of mouth has some huge implications for growth, and it spreads even faster as social media expands as a medium.
WOTD – Word of the Day
WOTD is a fun way to share a new word that you’ve picked up (and like many on the list, it could also be used sarcastically).
Ex. “Pandiculation – feeling stiff when you wake up from a nap. #WOTD”
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YMMV – Your mileage may vary
In other words, “your opinion might be different.”
Ex. “IMHO, POTUS’ SOTU was great, but YMMV”
YOLO – You only live once
This abbreviation is usually preceded by or in reference to something someone did that was brave, foolish, or spontaneous.
Ex. “Signed up for bungee jumping! #YOLO”
YSK – You should know
Ex. “YSK there’s a really cool convo happening in the comments at @idonethis blog.”
YT – YouTube
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This list of acronyms and abbreviations is far from complete. If there’s something you’ve found on social media that isn’t covered here, I’d love to add it to the list!
And if you’re curious for more, here are some links to several helpful articles about social media acronyms and abbreviations. One of my favorites is a report by the FBI that detailed out a huge list of social media acronyms. Their report is 83 pages long!
Daily Mail’s list of social media abbreviations
Social Media Today’s list of Twitter abbreviations
SteamFeed’s list of social media acronyms
Vertical Responses’s digital marketing acronyms guide
All Acronyms social media guide
Image sources: Blurgrounds, The Noun Project,
With more and more Instagram users inspired to buy clothing, the social network is fast establishing itself as a solid bet for fashion-led brands
Instagram has claimed fashion brands are most likely to succeed on its platform, with one in three of its 500 million global users having bought an item of clothing they discovered while using the social network.
Its latest report claims that an Instagram user interested in high street fashion checks their newsfeed 15 times a day. It also found fashion fans have 230% more followers than the average Instagram user and post three times as much, making them its most engaged segment of users.
And for brands looking to target Instagram’s fashionista community, the weekend is the best bet with Friday the peak day for posts.
The UK, meanwhile, came out on top for the number of accounts its users follow, with the average British ‘fashion’ user following 407 accounts.
“These new findings show how engaged and influential the fashion community is on Instagram – they post three times as often as the average person, with 230% more followers.”
Amy Cole, EMEA head of brand development, Instagram.
“They’re also ready to turn their passion for fashion into purchase – with one in three Instagrammers buying an item they’ve discovered on the platform. There is a huge opportunity for fashion brands and retailers to tell great brand stories and deliver real business results through Instagram,” she adds.
In February, Instagram reached the milestone of 200,000 advertisers as it claimed it was now the “look book for brands people love and the shop window for small businesses on mobile”.
As curated from my friends Jeffbullas’s blogJeff Bullas
You are doing yourself a disservice if you don’t make the most of social media’s promotional power to grow your business…
But social media marketing can get pretty impersonal when you’re purely using it to drive traffic, collect leads and convert users into sales.
A timeline full of flat out promotion leads to low engagement.
So it’s important to share posts that engage and delight your fans and followers. Trends and special events are a great way to reach your audience on an emotional level, appealing to their desire to share information, feel like part of a group, and provide value to their own audience.
Here are some inspiring ideas to implement trends and special events into your content calendar, so you have a consistently positive impact on your audience, and maybe send a post or two viral.
Bonus: For a bit of extra reading on this topic, I recommend you download this practical e-book about holiday posts and their potential to go viral on social media
1. Every day can be a holiday
The major holidays should always get some love, but every day can be a holiday.
With all the negativity floating around in the social sphere, an uplifting post about National Donut Day, or World Peace Day, can be just what your audience needs.
Also, don’t forget to use local events such as festivals and significant days in your city or town to spice up your social media strategy.
You can even make up your own holiday, like many brands have done. IHOP for example started National Pancake Day, and the inventor of cake pops invented National Cake Pop Day.
People like these “made up” holidays because they’re shareable, fun and interesting. And, days like National Cheeseburger Day or National Donut Day give people an excuse to break their diets, or to meet a friend for lunch to catch up.
But you don’t have to come up with your own day, because there are plenty of social holidays out there you can use to engage your audience.
For example, PromoRepublic creates templates for these holidays every single day.
You can check it out for free and save yourself hours of searching for these viral events.
2. Don’t be afraid of healthy, positive gossip
Psychology Today says that it could actually be a good thing to care about celebrity news.
They support a claim that our preference to pay attention to gossip is a byproduct of the social intelligence our prehistoric ancestors had to develop in order to survive and thrive within their communities. These people paid more attention to what other people were doing, which allowed them to predict behavior and even influence others.
Fast forward to today, and the phenomenon of celebrity news, combined with the power of social media, make celebrities socially important to humans. We can’t help ourselves.
So that means that sports news, celebrity birthdays and other pseudo-gossipy posts feed a primitive need in our mind. As long as you keep it respectful and mostly non-confrontational, you can expect engagement from these posts.
3. Take the opportunity to do something good
People are inspired by special days that are designed to spread goodwill and help a group in need.
One of the core reasons why people share on social media is to support a cause and do good. In fact, CoSchedule tells us that 84% of users share socially to support issues they care about.
So when you post about things like World Charity Month, Fire Prevention Month, and National Stop Bullying Day (just a few examples), you show your fans and followers that you care.
Since social is all about relationships, a great way to nurture these relationships is with socially aware posts that can raise awareness about different issues.
Letting people know that your brand is socially responsible can boost your reputation, increase positive customer sentiment, and is frankly, good karma.
4. It’s never bad to make people smile
There’s a reason why funny TV commercials are so popular. They make a brand more accessible and make people smile in the process.
Social media works in much the same way. A great meme or funny visual post can elevate someone’s day. And when that happens, they’re likely to share it with their own social audience.
The team at Social Media Examiner shared some great tips on using humor in your social posts:
Dirty or distasteful humor doesn’t fly
Find humor in everyday situations
Wittiness and puns are appreciated
It’s OK to have a sense of humor about your brand
Here’s one example of everyday humor being used to engage an audience:
If you follow these rules and make sure you do some A/B testing, you’re sure to be a hit.
5. It’s all about the visuals
People’s brains are attracted to visual content. So as you post your trends and special events, make sure they have a great visual component.
For example, on Facebook visual posts get 37% more engagement than text posts. Tweets with images get 150% more retweets than standard posts, and other social media channels like Pinterest are pretty much all visual. Even LinkedIn posts perform better with a strong visual component.
Just make sure you choose the right visuals for the right social network.
You don’t have to spend a ton of money on a graphic designer to create great visual posts. Tools like PromoRepublic and Canva can give you all the visual oomph you need to create a compelling visual post in little time, and for a lot less money than hiring a designer.
6. Knowledge really is power
People love to learn new things, especially in a way that makes it easy for them to share that knowledge.
You can do this through a link to an informative blog post that you have written yourself. Or you can do it by curating content from other credible sources.
Sharing knowledge is an important aspect to social media marketing, but you have to space it out with other types of posts.
Luckily, link posts aren’t the only means of sharing information. Infographics are an extremely powerful visual tool that usually spark engagement and shares. How-to posts, quizzes, polls and inspirational quotes all scratch that inquisitive itch too.
It’s important to understand what your audience cares about, in order to understand what sort of information they want to consume.
Tying a knowledge-heavy post into a current event, trend or holiday can be especially powerful, because it provides context. You aren’t just posting random information and hoping it hits the mark.
7. No matter what, context matters
The key to pitch-perfect social media is context.
It’s all well and good to come up with a visual social media post that is simply stunning, but if it’s written in a way or delivered in a way that doesn’t resonate with your audience, it falls flat.
Posting the right content, to the right audience, in the right place, at the right time, is the very definition of contextual social marketing.
As I said earlier, current events, trends and special events help you laser focus your posts to reach your audience with the most impact.
Jo MacDermott shares some great insights worthwhile considering for anyone undertaking marketing pursuits wanting maximise their performance.
By avoiding these five common mistakes you can steer clear of some major marketing headaches that hold new businesses back and set yourself up with great habits for the future.
Not all marketing mistakes are obvious, in fact some are so subtle you might not even realise you’re making them. Are you guilty of any of these?
Over the years I spent building my own business, I made many mistakes that were easily avoidable if I’d known I was making them. The problem was, I didn’t. I only realised they were mistakes with the benefit of hindsight.
But what if you could skip the whole hindsight thing? What if you could avoid making the same mistakes I did? Your business would likely progress at a quicker rate and you’d achieve your goals and desired lifestyle much faster.
So here’s your chance to benefit from my hindsight. Here are five mistakes I made back in the day that would have been easy to avoid if only I’d known I was making them:
Mistake #1: Changing suppliers impulsively
When you realise your marketing supplier isn’t working out, the natural impulse is to drop them as quickly as possible and move on. Before you give them the flick, stop and think. Do you have someone else ready to fill their shoes?
Ditching a supplier without the right planning will inevitably mean scrambling for a replacement and dealing with delays while you bring them up to speed. During this time your marketing activities will likely be disrupted or inconsistent and this can make your business look bad.
That’s not to say you should put up with someone who isn’t delivering, but it’s a good idea to put a transition plan in place and line up a replacement before you cut ties. This will save you a lot of stress and minimise disruption.
Mistake #2: Giving vague or unclear instructions
When it comes to effective marketing, communication is all-important. Most of the clients I work with have a clear vision for their business, and they know exactly what they want their marketing materials to look and sound like. Unfortunately most designers and copywriters aren’t mind readers and if you don’t clearly communicate the details of what you’re looking for, you’re not likely to get a satisfactory result. This can ultimately lead to frustration for everyone and extra costs for you, as projects need to get redone or run over time.
If you don’t have a formal briefing process, create one. Put everything in writing, even if you think it’s obvious or it goes without saying. Use examples wherever possible and encourage your marketing providers to ask for clarification if they don’t understand anything.
Mistake #3: Changing plans at the last minute
So your amazing new product or service is a couple of days from launch and you suddenly wake up at 2am with a brilliant idea. You have to change everything, right now. This is one I can definitely relate to and all I can say is don’t go there! Changing your marketing focus or strategy at the 11th hour is only going to lead to frustration and a rushed job. Stick to the plan and save your amazing idea for next time. Trust me, it’s not worth the stress!
Mistake #4: Not having a big enough marketing budget
This is a very common mistake, especially when you are just starting out and trying to keep costs to a minimum. Unfortunately when it comes to marketing you usually get what you pay for. Cheap marketing materials have the effect of making your business look tacky which isn’t going to do you any favours in the long run.
Even if you don’t have much to spare, it is worth investing in a high quality logo and professionally designed website. Creating the right impression from the start will bring you more customers over the long term and help your business grow.
Mistake #5: Slow approval processes
Dragging your heels on approving projects or releasing funding can mean missing out on opportunities. Marketing is a fast paced industry and it pays to act quickly. Long wait times for approval are often a sign that the business processes need reviewing so your marketing providers can act quickly when they identify opportunities and your business can avoid missing out.
Have you ever made any of the above mistakes?
If you’re running or marketing a business on behalf of someone else, you know how important it is to stay relevant, especially when it comes to marketing.
ABOUT THE AUTHOR
#Jo Macdermott – turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.
POSTED: November 8, 2016 BY: JO MACDERMOTT CATEGORY: MARKETING AGENCY
Experts suggest taking at least one week off to allow yourself to refresh, recharge, and refocus — but some say two weeks is ideal.
Suppose you were just offered a new job and the company is fairly flexible with your start date. How much time should you take, if any, between gigs? And what should you do with that time?
Career and workplace experts suggest taking at least one week off to allow yourself to refresh, recharge, and refocus — but some say two weeks is ideal, if you can swing it.
Cali Williams Yost, CEO and founder of Flex+Strategy Group/Work+Life Fit, Inc., blogger, and author of “TWEAK IT: Make What Matters to You Happen to You Every Day,” told Business Insider that taking time off can help you mentally prepare for this next big chapter in your life. “There is always a learning curve, and you’ll want to be your best and freshest when you start.”
Taking some time between jobs also gives your brain a chance to take a break, to process leaving your old job (which can be pretty emotional, whether you loved or hated it), and to prepare for all the new challenges to come, adds Sara Sutton Fell, CEO and founder of FlexJobs.
If you’re starting a new job, here are 15 things you should do in the interim to set yourself up for success:
1. Get organised
Minimise the stress of your first week in a new job by taking time to organise your personal life.
“Any projects around the house that have been nagging at the back of your mind? Now’s the time to get them done,” says Ryan Kahn, the founder of The Hired Group and creator of the best-selling How To Get Hired online course.
2. Schedule appointments and run errands
Miriam Salpeter, job search coach, owner of Keppie Careers, and author of “Social Networking for Career Success” and “100 Conversations for Career Success,” says your break between jobs is the perfect time to schedule doctor appointments and deliveries that require you to be home, and to run any errands that may be difficult to get done once you start your new job.
For Atlassian’s founders, a big factor in their success is how alike they are
“Take advantage of not having to be reachable during the day, and stop checking your email or looking at Facebook for an afternoon or two,” says Sutton Fell. “This gives you a chance to reset your brain.”
Instead of staring at a screen for hours on end — which you’ll probably have to do as soon as you start your new job — pick up a book you’ve been dying to read, or go take an exercise class you’ve been wanting to try.
Take some time to re-connect with people you’ve lost touch with. Catch up with old friends and colleagues and see what they’re up to these days.
5. Update your social media profiles
We know we said earlier you should take a break from technology — but it’s ok (and advised!) to take an hour to two during your time off to update your LinkedIn, Twitter, and Facebook profiles with your new company and job title.
6. Spend time with your closest friends
You might not have a chance to do afternoon lunches with people for the first few months of your new job, so your break is a great time to do these, says Sutton Fell.
7. Spend time with family
Nicole Williams, a career expert and best-selling author, suggests using this break to spend time with family.
“When you start any new job you should expect to work longer hours — at least the first several months,” she says. “Utilise this time to make the most of being at home.”
8. Take a mini-vacation
Whether you can get away for a night or a week, take a trip somewhere to recharge, see new sights, and take full advantage of your time off, Sutton Fell says.
9. Research your new company
In today’s competitive job market, the more senior the position, the more you will be scrutinised in those first few months, Kahn says.
“You’ll be expected to hit the ground running versus spending time learning the ropes. Get a head start by researching the industry and the company, and learning as much as you can about the position and the team you will be working with,” he suggests.
10. Get everything you may need ready
Need a new wardrobe for the new job? Now is the time to go shopping. Does HR require you to bring in a passport or social security card on day one? Track those down and put them in your wallet.
Figure out what you may need to start the new job, and have those things ready to go.
11. Figure out your new commute
Do a couple of practice runs to figure out the easiest or fastest way to get to your new office. Don’t wait until the first day to experiment.
12. Set new near-term personal and professional goals
Give some thought to what you want to do differently from the start in this new job, Williams Yost says.
“Are you going to try to wake up earlier and get to the gym a couple of days a week? Are you going to try to schedule a networking lunch outside of the office once a month?” Use this time to establish a plan.
13. Reflect on your long-term career goals
During this rare lull between jobs, think about where you are headed. Where do you want to be in five years? In 10 years? How will this job help you get there? Coming in knowing where you’re going will help you stay on the right path from day one, Kahn says.
14. Figure out your new schedule
If your work schedule is shifting at all, it’s important to organise things like childcare, household responsibilities, and your personal routine, Sutton Fell says.
Salpeter says if you altered your sleep schedule at all during your time off, you should try to get into a “work-oriented sleep routine” a few days before starting your new job.
15. Relax and recharge
Don’t forget to spend some time on yourself. Take time to relax, get plenty of rest, and indulge in some pampering.
“Congratulate yourself on a job well done,” Williams Yost says. “Treat yourself to a massage, new power outfit, or a nice dinner. You landed a job in a dim market; you should take the time to be proud of yourself.”
Worried that it may be difficult to get back into the swing of things if you’re too relaxed during your time off? “Work is like riding a bike; once you start that first day, you’ll click right back in,” Williams Yost explains. “So don’t worry about being too relaxed during your break. Drink it all in. Enjoy every minute of it. Then dive into your new gig with a new outfit, fresh outlook, and happy heart.”
BY JACQUELYN SMITH
NOV 4, 2016, 2:39 AM
Over the years, different methods for tattoo removal has evolved. Initially, mechanical, chemical and thermal tissue destruction were the most popular methods used for tattoo removal, which was long and multi-stage process.
However, rapid technological evolution and introduction of advanced laser tattoo removal techniques has upended this reality. With the use of laser technology, tattoo removal treatments have become more safe and comfortable, compared to traditional techniques.
Unblemished Skin & Laser Clinic
The revolutionized tattoo removal lasers technique involves the use of various wavelength (most commonly high intensity pulsed beam), which targets the color pigments in the tattooed area. This process damages the ink and break down into small particles. Those broken particle of tattoo ink then removed by body’s immune system. This process is less time consuming and in most of the cases, laser techniques removes 90% of the tattoo ink from the body. Thus, laser technique has been considered as a gold standard tattoo removal treatment modality.
Currently, getting inked/tattoo is major trend followed by people in developed and developing economies. In developed economies, celebrity, athletes and even motivation speakers are getting tattoos. Similarly, in America, around 45 million people are getting tattoos and around 30% of them are young people aged between 18 to 25 years. Thus, with the increase in number of people getting tattoo, the demand for tattoo removal also increases. Shifting tattoo trends, changing lifestyle and changing tattoo preferences creates huge demand for tattoo removal laser treatment. Most of the people get tattoo, which are co-related with their relationships, hobbies and interested. However, corporate work culture, disturbed relationships and changing hobbies and interest have led to surge in tattoo removal procedures.
According to Austin Based tattoo removal clinic, around 20% of people getting a tattoo are proceeding towards tattoo removal, and the number is expected to increase in coming years. Thus, increasing pool of tattooed population, who regrets their decision are the potential customers of laser tattoo removal treatment, which ultimately drives the market growth. However, the high cost of tattoo removal process and relative side effects of laser treatment might hamper the market growth. The cost of tattoo removal is found to be 2 times higher than the cost of getting inked. Laser tattoo removal would costs around US$ 100 to US$ 500, with an average 10 setting required. Moreover, the laser treatment cannot truly remove light color pigment/ink such as yellow, green, light blue etc., which is a disappointing factor for people with colorful tattoo.
The global market for tattoo removal lasers is segmented on the basis of technique, end users and geography.
Based on technique, the global tattoo removal lasers market is divided into following:
· Passive Laser Tattoo Removal Technique
· Active Laser Tattoo Removal Technique
Based on end users, the global tattoo removal lasers market is divided into following:
· Tattoo Parlors
· Skin and Dermatology clinics
Based on the techniques, active and passive are the most widely techniques used for tattoo removal. However, active laser is most advanced technique, which nearly removes almost all ink colors with the minimal risk of skin scars. Active laser have been widely adopted by dermatologist and tattoo removal clinicians, across the globe. Despite of several advantage, high cost of active lasers and incapability of removing light colors such as yellow and light blue, might hamper the adoption active laser techniques. On the other hand, passive lasers are cost effective and are preferred in developing economies due to lack of knowledge and understanding about active and passive lasers. However, passive lasers are found to be less effective, which cannot remove tattoo ink completely.
Geographically, the global tattoo removal lasers market is segmented into regions namely, North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific Excluding Japan, Japan, Middle East and Africa. Among all the regions, North America will continue to lead the global market for tattoo removal lasers due to high demand for tattoo removal procedures and increasing number of population trying to get rid of the old tattoo. Europe market is expected to account for second largest share in global market primarily due to high adoption of tattoo removal procedures, which is expected to fuel the market growth. Asia Pacific tattoo removal lasers market is expected to witness fastest growth in overall market over the forecast period.
Tattoo Removal Lasers Market: Key Players
Key players operating in the global tattoo removal lasers market are Cutera Inc., Astanza, CynoSure, Yuwei Laser Technology Co., Ltd., Quanta Aesthetic Lasers, Eclipse Lasers Ltd, Dimyth Beauty Equipment Manufacturer and others.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, type of product and applications.
The report covers exhaustive analysis on:
· Market Segments
· Market Dynamics
· Market Size
· Supply & Demand
· Current Trends/Issues/Challenges
Regional analysis includes
· North America (U.S., Canada)
· Latin America (Mexico. Brazil)
· Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands)
· Eastern Europe (Poland, Russia)
· Asia Pacific (China, India, ASEAN, Australia & New Zealand)
· Middle East and Africa (GCC, S. Africa, N. Africa)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
· Detailed overview of parent market
· Changing market dynamics in the industry
· In-depth market segmentation
· Historical, current and projected market size in terms of volume and value
· Recent industry trends and developments
· Competitive landscape
· Strategies of key players and products offered
· Potential and niche segments, geographical regions exhibiting promising growth
· A neutral perspective on market performance
· Must-have information for market players to sustain and enhance their market footprint