The Definitive List of Social Media Acronyms and Abbreviations, Defined

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Social Media

By my friend KEVAN LEE, collated and curated by John G Dryden in an update.

27 Dec, 2016

My wife just asked my daughter what triangle plus boobs meant; on social media? <3 

This actually means love heart so this got me thinking, time to post some acronym meanings up for friends and followers.

For years I have been engrossed in the fact that my native industry of advertising uses more acronyms that I can poke a stick at.

Our social media shorthand is amazingly extensive. We have acronyms and abbreviations for not only the marketing terms that we use but also the way that we chat back and forth with one another. I thought it’d be great to share some that seem to come up quite often.
I’ve collected over 140 social media acronyms and abbreviations and placed them here in this post, complete with definitions and quick navigation to help you find the terms you’re interested in. Let me know if there are others that you’ve noticed that didn’t make this list!
social media acronyms abbreviations
Take the social media acronym quiz!
In creating this post, I quickly put together a short and sweet quiz on some of the terms that appear in the glossary here. Test your knowledge to see which acronyms you know and which you might learn!
How to navigate the social media glossary
Jump to any letter:
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
View the index of acronyms & abbreviations:
Topic: Social media marketing

Topic: Social media communication
AFAIK – As far as I know
Ex. “AFAIK, there are no peanuts in a Milky Way bar.”
AIDA – Attention, Interest, Desire, Action
This copywriting formula helps devise a list of events that a reader can take toward converting. It’s particularly effective in website copy, online ads, email, blog posts, and social media updates.

Learn more: 27 copywriting formulas to drive clicks and engagement on social media
AMA – Ask Me Anything
These initials can be used in social media updates as an open call for questions, and the acronym is also quite popular as a recurring question-and-answer series on Reddit, featuring experts and/or well-known names in a huge variety of fields.
Ex. “I’m doing an AMA on Reddit tomorrow at 3pm ET all about space travel!”
API – Application Programming Interface
Have you ever wondered how your favorite app connects to so another of your much-loved services? Buffer, for instance, uses the Twitter API to schedule and post tweets. In general, an API outlines the specifics of software applications, telling components how they should act on an interface.
Learn more: Zapier’s introduction to APIs
ASL – Age/Sex/Location
Often used in getting to know one another.
Ex. “Great to meet you! ASL?”
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b/c, bc – Because
Ex. “I’m late b/c traffic.
B2B – Business-to-business
Companies that focus on selling goods and services to other companies. An enterprise analytics tool, for instance, would be a B2B product. Often times you may see marketing strategies and statistics broken up between B2B and B2C because some of the tactics and tips may differ based on this distinction.
B2C – Business-to-consumer
Companies that focus on selling to consumers. A clothing retailer, for instance, would be a B2C company.
B4 – Before
Ex. “Ask Alice. She got there B4 me.”
BAE – Before Anyone Else
Used as a term of endearment for someone you care about.
Ex. “My BAE and I are staying in tonight.”
BFF – Best Friends Forever
Ex. “Troy and Abed are total BFFs!”
BRB – Be right back
Ex. “brb, making nachos.”
BTAIM – Be that as it may
For use in arguments and discussions online.
Ex. “BTAIM, I still prefer comments on blog posts.”
BTW – By the way
Ex. “captaindan is not my real name BTW.”
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CAN-SPAM – Controlling the Assault of Non-Solicited Pornography and Marketing Act
This law was passed in 2003 in the United States in hopes of cutting down on unsolicited email. Per the rules of CAN-SPAM, there is a lengthy list of requirements that businesses or individuals must comply with when sending out email—items like providing the ability to unsubscribe, including a physical mailing address, and no misleading subject lines.
Learn more: Email marketing’s most frequently asked questions
CC – Carbon copy
On social media, CC has the same usage as the CC on your emails: to make sure that a Twitter user sees your Tweet, used with the @ mention and their Twitter handle.
Ex. “Amazing new insights into digital marketing: cc: @hnshah”
CMGR – Community manager
Often, this person is helpful in engaging with the community on social media, forums, and meetups. The social media manager job description has a lot of crossover with a community manager.
Learn more: A day in the life of a social media manager
CMS – Content Management System
A CMS is software used to organize, edit, and publish content. WordPress is the CMS we use for the Buffer blog. Ghost is another popular blogging platform that could be used as a CMS.
CPC – Cost per click
In online advertising, cost-per-click refers to the price paid by an advertiser who is charged every time someone clicks on an ad (rather than every time the ad is shown). The cost-per-click is the dollar amount that the advertiser pays for each click.
CPM – Cost per thousand
In comparison to cost-per-click, cost-per-thousand is based on the impressions (views) of an ad. In CPM, the advertiser is charged for every 1,000 impressions of an ad. Fun fact: The “M” in CPM stands for “Mille,” which is the roman numeral name for 1,000 (in case you were wondering why it’s CPM instead of CPT).
CR – Conversion rate
CR is the number of people who take an action, divided by the number of people who could have. For example, if you have 100 visits to your landing page and 25 people click the button, the button has a 25 percent conversion rate.
Learn more: How to boost the conversion rate on your marketing content
CRM – Customer Relationship Management
CRM is a way of managing the interaction and communication between your business and its leads or customers. In certain ways, CRM is like an address book with super powers. Salesforce is one of the leading CRM providers online.
CSS – Cascading stylesheet
This code language gives websites their look. The layout, colors, fonts, borders, spacing, and all other visual elements of a website occur because of the styles declared in CSS.
CTA – Call-to-action
The word or phrase that’s used to tell people what to do. Click here. Buy now. Learn more. Join us.
CTR – Clickthrough rate
Like conversion rate, this measures the amount of people who took an action—in the case of CTR, the action is a click—divided by the number of people who could have. In email marketing, for instance, CTR describes the rate at which people clicked on a link in an email, taking into consideration the number of people who received the email.
CX – Customer experience
The sum of all experiences a customer has with you. This could involve interactions with your product, your website, your customer support, or your social media.
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DAE – Does anyone else … ?
Ex. “DAE have an invite code for Google Inbox?”
DFTBA – Don’t forget to be awesome
Ex. “Good luck in your interview! DFTBA!”
DM – Direct Message
This refers to messages received in your private Twitter inbox.
Ex. “I’d love to connect! Can you DM me your email address?”
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ELI5 – Explain like I’m 5 (years old)
This one is often seen on Reddit. It’s used to ask for a simple explanation to a complex topic.
Ex. “ELI5, how does wind work?”
ESP – Email service provider
A program or software that allows you to send emails. MailChimp, for instance, is an ESP, and some large companies have their own ESPs for sending bulk email.
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F2F – Face to face
Ex. “Let’s chat F2F instead of skype.”
FaTH – First and Truest Husband
This doesn’t necessarily refer to one’s actual husband but rather anyone you feel a particular bond toward.
Ex. “This relationship has been so incredible, you’ll always be my FaTH.”
FB – Facebook
FBF – Flashback Friday
A theme where you share an old picture or status from back in the day, FBF is often represented in hashtag form (and it’s quite similar to another weekly meme, Throwback Thursday).
FBO – Facebook official
This term refers to one’s relationship status on Facebook. When you’re FBO, you’ve set your status on Facebook to “In a relationship.” Along with signifying the start of a relationship, these initials can also be a way of stating that you won’t believe something until you see it online.
Ex. “I got a new car! It’s FBO! (picture)”
FF – Follow Friday
A trend that began on Twitter, Follow Friday lets you share the names of other Twitter users whom you think your followers should follow.
Ex. “FF: @leowid @courtneyseiter @nmillerbooks #buffer”
FOMO – Fear of Missing Out
FOMO describes a type of social anxiety where you feel that if you miss an opportunity you might miss out on something great. FOMO comes into play quite often with social media where some people are compelled to stay connected so they never miss a big moment.
FTFY – Fixed that for you
A simple shorthand response when someone corrects someone else online.
Ex. “Salem, not Portland, is the capital of Oregon. FTFY.”
FTW – For the win!
A jubilant exclamation, and sometimes used in jest or sarcastically.
Ex. “Churros, FTW!”
FUTAB – Feet up, take a break
Ex. “Just sent his week’s newsletter! FUTAB. :)”
FYI – For your information
Ex. “FYI, my Macbook Air smells like fresh popcorn!”
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G+ – Google+
G2G – Got to to
Ex. “Talk to you later! G2G!”
GA – Google Analytics
Google Analytics is the tool created by Google to help you track your website traffic. We use Google Analytics here at Buffer to pull reports on our most popular content and set goals for conversions of Buffer blog readers to Buffer app customers.
Learn more: The Marketer’s Guide to Google Analytics
GG – Good game
Ex. “That was fun! GG! Let’s do it again some time soon. :)”
Gr8 – Great
Ex. “Gr8 stuff! RT @buffer Check out our new transparency dashboard full of resources!”
GTG – Got to go
GTR – Got to run
Ex. “Sorry to cut today’s chat short! GTR!”
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HBD – Happy birthday
Ex. “My best friend is turning 30 today! HBD @annief!”
HMB – Hit me back
HMU – Hit me up
Ex. “Let’s chat this week. HMB on my cell.”
HT – Hat tip
A hat tip is a way for users to give thanks or acknowledgement to other users. It refers to the practice of tipping one’s hat toward a person out of gratitude. You see HT a lot in association with shared content, along with “via,” “by,” and “cc.” In some cases, HT can also refer to “Heard Through,” which provides a similar meaning to Hat Tip.
Ex. “51 of the Best Writing Articles HT: @redman”
HTH – Here to help / Happy to help
Ex. “Anyone need help figuring out the Facebook News Feed? HTH.”
HTML – Hyper Text Markup Language
HTML is the coding language used to build webpages and any other information viewable on the web. HTML is the foundation and the frame of every website you visit. CSS adds the color and layout to the page.
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IANAD – I am not a doctor
Ex. “Whoa, sounds like strep throat! IANAD :)”
IANAL – I am not a lawyer
Ex. “IANAL, but it seems like you’ve got a pretty good case there!”
ICYMI – In case you missed it
This one can be used when resharing something from earlier or in a “things you should know today” format. You might find it often in recap-type posts and updates.
Ex. “ICYMI, the Buckeyes won the national championship! #gobucks”
IDC – I don’t care
Ex. “Raining today. IDC.”
IDK – I don’t know
Ex. “Super tough test today! Our 14th president? IDK. ¯_(ツ)_/¯”
IG – Instagram
IKR – I know, right?
Ex. “ikr RT: @vimeo The most amazing announcement ever. Gotta see this video.”
ILY – I love you
IM – Instant message
Popular instant messaging apps like AOL Instant Messenger predate the more modern social networks like Facebook and Twitter. Some social networks still have built-in instant messaging features. Facebook Chat is perhaps the most well-known (and widely used) version of IM still around.
IMHO – In my humble opinion
IMO – In my opinion
Ex. “I’m not sure it’s a good idea to eat and drive at the same time, IMHO.”
IO – Insertion order
Used in advertising and marketing environments, an insertion order is a written contract between an advertiser and an ad agency or media rep, often used for print or broadcast ads. Typical IOs include air date and time, number of times for the ad to be shown, and costs.
IRL – In real life
This phrase is often used to distinguish between interactions and events that happen online versus the real world.
Ex. “Huge fan of @guy! We met IRL a few years back. :)”
ISP – Internet service provider
Who do you pay for Internet? This is your ISP. Comcast is the largest ISP in the United States.
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JK – Just kidding
Ex. “I’m king of the world! JK.”
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KPI – Key Performance Indicator
KPIs are the benchmarks and goals that are most important for your business. They help you determine how well your campaigns and strategies are performing. Social media KPIs could be the amount of engagement or shares you’re receiving on your profiles. You could also track clicks and conversions back to your website via social.
Learn more: Which Stats Matter on Social Media
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L8 – Late
Ex. “Running L8! See you in 15. :)”
LI – LinkedIn
LMAO – Laughing my a** off
Ex. “Camping was in tents/intense! LMAO!”
LMK – Let me know
Ex. “Anyone interested in chatting about small biz marketing? LMK. kevan at”
LMS – Like my status
You might see this acronym appear on tweets or Facebook posts, asking those who read it to give the post a like. It’s also an acronym for “Learning Management System,” software for online education courses.
Ex. “Got the new iPhone! So stoked! LMS.”
LOL – Laughing out loud
LOLz – Laughing out loud (plural/sarcastic)
Lolz is the plural of LOL, but instead of having an “s,” people write it with a “z”. Some say that LOLz means you’re laughing out loud sarcastically.
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MCM – Man crush Monday
This acronym refers to a weekly trend where users mention or post photos about a man whom they like or admire.
MM – Music Monday
Music Monday was originally used to share the music you were listening to that day. It’s no longer as popular of an abbreviation as it used to be.
MT – Modified tweet
Modified tweets occur when a user is attempting to manually retweet but the tweet is too long and you have to modify the original tweet. The issues with length can occur if you’re trying to add your own commentary to an already-long tweet.
Ex. “Incredible resources here! MT: @unbounce The Ultimate Guide to Landing Pages That Work”
MTFBWY – May the force be with you
A reference to the Star Wars movies, this abbreviation is used when someone is sending words of encouragement or motivation to another user.
Ex. “Finals this week! MTFBWY @amyjones!”
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NM – Not much
Ex. “What are you up to?” “NM.”
NSFL – Not safe for life
NSFW – Not safe for work
NSFW means that a link, photo, video, or text contains graphic or inappropriate content for the workplace.
Ex. “New movie trailer for The Hangover (some NSFW language)”
NVM – Never mind
Ex. “Ha, I thought all day that this was a Saturday. LOL. NVM.”
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OAN – On another note
Ex. “@andydwer That makes sense. OAN, where’d you get your cool cover photo? :)”
OH – Overheard
Ex. “OH: The show is standing room only tonight.”
OMG – Oh my God
Ex. “OMG! I can’t believe how great this new app is. :)”
OMW – On my way
Ex. “OMW. See you in a few!”
OOTD – Outfit of the day
This social media meme has people sharing which outfit they’re wearing that day. Popular on Instagram, OOTD often will appear as a hashtag.
Ex. “New shirt. New pants. #OOTD”
OP – Original poster
Ex. “OP stated it best in her original question.”
ORLY – Oh really?!
Like LOLz, this abbreviation can be used sarcastically as well as seriously.
Ex. “ORLY? RT @kevanlee Firecrackers aren’t made from crackers.”
OTP – One true pairing
This refers to two people or characters that you feel are meant for each other.
Ex. “Lady and the Tramp are my OTP.”
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P2P – Person to person, or peer to peer
Similar to F2F, this abbreviation can refer to an in-person meeting, as opposed to an online get together. Also, P2P can come up in a business arena as a way of distinguishing a type of network, tool, meeting, or event.
POTD – Photo of the day
Popular on Instagram, this abbreviation often appears as a hashtag for those who want to show off their best photo of the day.
Ex. “Check out this sunset! #POTD”
PPC – Pay per click
In online advertising, pay-per-click is when an advertiser pays based on the number of times their ad is clicked. This is also known as cost-per-click (CPC, mentioned above). Google’s ads are perhaps the most common type of PPC avaialble.
PM – Private message
Ex. “Send me a PM! :)”
PPL – People
Ex. “Tons of PPL here. This place is packed!”
PR – PageRank, or Public relations
PageRank refers to an element of the Google ranking algorithm that assigns your webpage a numerical value from 0 to 10 based on the number and quality of links to the page. In this way, PageRank is hoping to measure the quality of the page itself.
Learn more: The Complete Beginner’s Guide to SEO
PV – Pageviews
One of the most widely-used metrics in Google Analytics and web traffic tracking, pageviews refers to the number of times a user visits a webpage. Unique pageviews goes a step further and counts only the pageviews of unique individuals (for example, if Tom visited a page three times and Amy visited once, pageviews would be four, and the unique pageviews would be two).
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QOTD – Quote of the Day
Used for sharing a funny or interesting quote, QOTD will often appear in a hashtag following the quote.
Ex. “You will get everything you want in life if you help other people get what they want. – Zig Ziglar #QOTD”
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ROFL – Rolling on the floor laughing
ROFLMAO – Rolling on the floor laughing my a** off
Most often used with the simple ROFL, this abbreviation comes as a response to something really funny, to a greater degree than a LOL.
Ex. “Listening to the new Brian Regan CD! ROFL! This is so great. :)”
ROI – Return on investment
This marketing measurement looks at the amount of profit you make based on the difference between revenue and expenses. In social media marketing, ROI tends to be an elusive metric since revenue can be difficult to measure directly from social. Often times, ROI is extended to include a return in clicks, engagement, or new followers based on the time and resources devoted to a social network.
Ex. It costs $5,000 a year to maintain your website (domain, hosting, copywriting, design fees, etc.), but is generates $20,000/year in revenue. Based on this example your ROI would be 400% ($20,000 divided by $5000).
RSS – Really simple syndication
Many people choose RSS as the way to keep up with the latest blog posts from their favorite blogs, via a feed reader. Feedly is one of the most popular feed readers, letting you pull in content from any site with an RSS feed.
RT – Retweet
Twitter has added native retweets into their app, so whenever you spy an RT in your timeline now, that user has manually added the RT. For best practices, retweets are to begin with “RT @username” followed by the original tweet. You can add your own commentary before or after.
Ex. “Must read. RT @intercom A New Way to Onboard.”
RTD – Real-time data
Certain social media dashboards and website tracking tools measure data in real-time. For instance, Chartbeat can tell you how many visitors are on your website this moment, including which pages they’re on and how they’re interacting with your site. This real-time data can be super interesting to see as well as valuable to help optimize your content and web pages.
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SaaS – Software as a service
SaaS companies provide services via software either online or downloaded to your computer. For instance, Buffer is an SaaS company.
SEM – Search engine marketing
SEM refers to the way that companies and brands promote their website within search engines. The two main elements of SEM are paid advertising and search engine optimization.
SEO – Search engine optimization
SEO refers to the practice of optimizing a website so that it ranks highly in search engine result pages. Some key elements of SEO are content, keywords, headlines, meta information, backlinks, and site structure/speed.
Learn more: The Complete Beginner’s Guide to SEO
SERP – Search engine results page
This is the page you see when you perform a search.
SFW – Safe for work
The SFW abbreviation is sometimes used on content that seems like it may be NSFW but is actually quite non-offensive.
Ex. “Loved the new music video from Nicki Minaj! (SFW, btw)!”
SM – Social media
SMB – Small business
SMH – Shaking my head
This abbreviation signifies both something embarrassing and something with which the user might disagree.
Ex. “Mustard on my tie, again. SMH.”
SMM – Social media marketing
SMO – Social media optimization
Often used synonymously, these two terms refer to the process of getting the most out of social media for your business or brand.
Learn more: Buffer’s favorite social media tips
SMP – Social media platform
Social media platforms may include sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram.
SoLoMo – Social, Local, Mobile
This refers to a localized and mobile-centric version of search engine results. SoLoMo takes advantage of a phone or tablet’s GPS technologies to deliver a user experience (search results, notifications, etc.) based on location.
SOV – Share of voice
Share of Voice is the percentage of all the online content/conversations about your company compared to the content/conversations about your competitors. You might think of it as a form of online market share. Tools like Social Mention can help in discovering your Share of Voice.
Learn more: 4 Ways to Increase Share of Voice
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TBH – To be honest
Ex. “I’ve yet to see the appeal of snuggies, TBH.” 
TBT – Throwback Thursday
Often used as a hashtag, TBT is when users share a photo from their past, often baby photos or, in the case of companies, photos from their early years.
Ex. “Here’s the first version of our logo! Wow, it’s come a long way! #TBT”
TGIF – Thank goodness it’s Friday
Ex. “Been a long week. TGIF!”
Thx – Thanks
Ex. “Big thx to @moz for hosting an awesome conference this week!”
TIL – Today I learned
Ex. “TIL how tax credits work.”
TL;DR – Too Long; Didn’t Read
This abbreviation may appear in a comment, post, or tweet, where the user is mentioning they weren’t able to completely read an article because of its length. Also, some articles or notes may include this abbreviation in lieu of a summary heading.
Ex. “tl;dr RT @cnn The Full Transcript from the State of the Union Address.”
TMI – Too much information
Ex. “TMI RT @mashable The Percentage of People who Use Social Media in the Bathroom.”
TOS – Terms of Service
Terms of service are the legal notices for browsing a website or using an app.
TTYL – Talk to you later
TTYN – Talk to you never
TTYS – Talk to you soon
Ex. “#bufferchat was awesome! TTYL, everyone!”
Txt – Text
Ex. “Looking forward to the conference. Send me a txt when you get there!”
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UGC – User generated content
This refers to all the different types of content—articles, updates, comments, videos, photos, etc.—that are produced by a site’s users. For instance, all the great presentations on SlideShare are UGC.
UI – User interface
User interface is the aspects of a website or product with which the user interacts with directly. To use an analogy, user interface is the saddle, the stirrups, and the reins. In an app like Buffer, the user interface is the buttons, the composer windows, the screen and mouse and keyboard.
Learn more: UI vs. UX: What’s the Difference?
URL – Uniform Resource Locator
A URL is the web address for a specific page. The URL for the Buffer blog is You can see the URL for any web page by looking in the address bar at the top of your browser window.
UV – Unique visitor
A unique visitor is an individual website visitor who is counted only once in the traffic stats, regardless of how many times they visit or pages they view.
UX – User experience
User experience describes the way a user feels when using a website or a product. It’s the sum of the user’s experiences. To use an analogy, it would be like the feeling you get riding a horse (as opposed to the horse, the stirrups, the saddle themselves).
Learn more: UI vs. UX: What’s the Difference?
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Used to refer to someone on social media, “via” often comes in to play when referencing a site that published a piece of content.
Ex. “All the Latest #SM Tools and Tips via @buffer”
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w/ – With
WBU – What about you?
Ex. “I’m going to Social Media Marketing World this year. WBU?”
WCW – Woman crush Wednesday
Like Man crush Monday, Woman crush Wednesday is a chance for social media users to share an update or a photo with reference to a woman they like or admire.
WDYMBT – What do you mean by that?
Ex. “WDYMBT @kevanlee?”
WOM – Word of mouth
Another way to think about this is “sentiment.” What are people saying about your brand or product? Word of mouth has some huge implications for growth, and it spreads even faster as social media expands as a medium.
WOTD – Word of the Day
WOTD is a fun way to share a new word that you’ve picked up (and like many on the list, it could also be used sarcastically).
Ex. “Pandiculation – feeling stiff when you wake up from a nap. #WOTD”
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YMMV – Your mileage may vary
In other words, “your opinion might be different.”
Ex. “IMHO, POTUS’ SOTU was great, but YMMV”
YOLO – You only live once
This abbreviation is usually preceded by or in reference to something someone did that was brave, foolish, or spontaneous.
Ex. “Signed up for bungee jumping! #YOLO”
YSK – You should know
Ex. “YSK there’s a really cool convo happening in the comments at @idonethis blog.”
YT – YouTube
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Further reading
This list of acronyms and abbreviations is far from complete. If there’s something you’ve found on social media that isn’t covered here, I’d love to add it to the list!
And if you’re curious for more, here are some links to several helpful articles about social media acronyms and abbreviations. One of my favorites is a report by the FBI that detailed out a huge list of social media acronyms. Their report is 83 pages long!
Daily Mail’s list of social media abbreviations

Social Media Today’s list of Twitter abbreviations

SteamFeed’s list of social media acronyms

Vertical Responses’s digital marketing acronyms guide

All Acronyms social media guide

Image sources: Blurgrounds, The Noun Project, 

A third of Instagram users have bought an item of clothing they saw on the social network

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Reputational Management, Social Media, Startups

With more and more Instagram users inspired to buy clothing, the social network is fast establishing itself as a solid bet for fashion-led brands 

instagram story

Instagram has claimed fashion brands are most likely to succeed on its platform, with one in three of its 500 million global users having bought an item of clothing they discovered while using the social network.

Its latest report claims that an Instagram user interested in high street fashion checks their newsfeed 15 times a day. It also found fashion fans have 230% more followers than the average Instagram user and post three times as much, making them its most engaged segment of users.

instagram stats

And for brands looking to target Instagram’s fashionista community, the weekend is the best bet with Friday the peak day for posts.

The UK, meanwhile, came out on top for the number of accounts its users follow, with the average British ‘fashion’ user following 407 accounts.

“These new findings show how engaged and influential the fashion community is on Instagram – they post three times as often as the average person, with 230% more followers.”

Amy Cole, EMEA head of brand development, Instagram.

“They’re also ready to turn their passion for fashion into purchase – with one in three Instagrammers buying an item they’ve discovered on the platform. There is a huge opportunity for fashion brands and retailers to tell great brand stories and deliver real business results through Instagram,” she adds.

In February, Instagram reached the milestone of 200,000 advertisers as it claimed it was now the “look book for brands people love and the shop window for small businesses on mobile”.

7 Inspiring Ideas To Power Up Your Social Media Strategy With Special Events

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Reputational Management, Social Media, Startups

As curated from my friends Jeffbullas’s blogJeff Bullas

You are doing yourself a disservice if you don’t make the most of social media’s promotional power to grow your business…

But social media marketing can get pretty impersonal when you’re purely using it to drive traffic, collect leads and convert users into sales.

A timeline full of flat out promotion leads to low engagement.

So it’s important to share posts that engage and delight your fans and followers. Trends and special events are a great way to reach your audience on an emotional level, appealing to their desire to share information, feel like part of a group, and provide value to their own audience.

Here are some inspiring ideas to implement trends and special events into your content calendar, so you have a consistently positive impact on your audience, and maybe send a post or two viral.

Bonus: For a bit of extra reading on this topic, I recommend you download this practical e-book about holiday posts and their potential to go viral on social media

1. Every day can be a holiday

The major holidays should always get some love, but every day can be a holiday.
With all the negativity floating around in the social sphere, an uplifting post about National Donut Day, or World Peace Day, can be just what your audience needs.

Also, don’t forget to use local events such as festivals and significant days in your city or town to spice up your social media strategy.

You can even make up your own holiday, like many brands have done. IHOP for example started National Pancake Day, and the inventor of cake pops invented National Cake Pop Day.

People like these “made up” holidays because they’re shareable, fun and interesting. And, days like National Cheeseburger Day or National Donut Day give people an excuse to break their diets, or to meet a friend for lunch to catch up. 

But you don’t have to come up with your own day, because there are plenty of social holidays out there you can use to engage your audience.

For example, PromoRepublic creates templates for these holidays every single day. 

You can check it out for free and save yourself hours of searching for these viral events.

2. Don’t be afraid of healthy, positive gossip

Psychology Today says that it could actually be a good thing to care about celebrity news.

They support a claim that our preference to pay attention to gossip is a byproduct of the social intelligence our prehistoric ancestors had to develop in order to survive and thrive within their communities. These people paid more attention to what other people were doing, which allowed them to predict behavior and even influence others.

Fast forward to today, and the phenomenon of celebrity news, combined with the power of social media, make celebrities socially important to humans. We can’t help ourselves.

So that means that sports news, celebrity birthdays and other pseudo-gossipy posts feed a primitive need in our mind. As long as you keep it respectful and mostly non-confrontational, you can expect engagement from these posts.

3. Take the opportunity to do something good

People are inspired by special days that are designed to spread goodwill and help a group in need.

One of the core reasons why people share on social media is to support a cause and do good. In fact, CoSchedule tells us that 84% of users share socially to support issues they care about.

So when you post about things like World Charity Month, Fire Prevention Month, and National Stop Bullying Day (just a few examples), you show your fans and followers that you care.

Since social is all about relationships, a great way to nurture these relationships is with socially aware posts that can raise awareness about different issues.

Letting people know that your brand is socially responsible can boost your reputation, increase positive customer sentiment, and is frankly, good karma.

4. It’s never bad to make people smile

There’s a reason why funny TV commercials are so popular. They make a brand more accessible and make people smile in the process.

Social media works in much the same way. A great meme or funny visual post can elevate someone’s day. And when that happens, they’re likely to share it with their own social audience.

The team at Social Media Examiner shared some great tips on using humor in your social posts:
Dirty or distasteful humor doesn’t fly

Find humor in everyday situations

Wittiness and puns are appreciated

It’s OK to have a sense of humor about your brand

Here’s one example of everyday humor being used to engage an audience:

If you follow these rules and make sure you do some A/B testing, you’re sure to be a hit.

5. It’s all about the visuals

People’s brains are attracted to visual content. So as you post your trends and special events, make sure they have a great visual component.

For example, on Facebook visual posts get 37% more engagement than text posts. Tweets with images get 150% more retweets than standard posts, and other social media channels like Pinterest are pretty much all visual. Even LinkedIn posts perform better with a strong visual component.

Just make sure you choose the right visuals for the right social network.

You don’t have to spend a ton of money on a graphic designer to create great visual posts. Tools like PromoRepublic and Canva can give you all the visual oomph you need to create a compelling visual post in little time, and for a lot less money than hiring a designer.

6. Knowledge really is power

People love to learn new things, especially in a way that makes it easy for them to share that knowledge.

You can do this through a link to an informative blog post that you have written yourself. Or you can do it by curating content from other credible sources.
Sharing knowledge is an important aspect to social media marketing, but you have to space it out with other types of posts.

Luckily, link posts aren’t the only means of sharing information. Infographics are an extremely powerful visual tool that usually spark engagement and shares. How-to posts, quizzes, polls and inspirational quotes all scratch that inquisitive itch too.

It’s important to understand what your audience cares about, in order to understand what sort of information they want to consume.

Tying a knowledge-heavy post into a current event, trend or holiday can be especially powerful, because it provides context. You aren’t just posting random information and hoping it hits the mark.

7. No matter what, context matters

The key to pitch-perfect social media is context.

It’s all well and good to come up with a visual social media post that is simply stunning, but if it’s written in a way or delivered in a way that doesn’t resonate with your audience, it falls flat.

Posting the right content, to the right audience, in the right place, at the right time, is the very definition of contextual social marketing.

As I said earlier, current events, trends and special events help you laser focus your posts to reach your audience with the most impact.

5 marketing mistakes you don’t know you’re making

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Reputational Management, Social Media, Startups

Jo MacDermott shares some great insights worthwhile considering for anyone undertaking marketing pursuits wanting maximise their performance.

By avoiding these five common mistakes you can steer clear of some major marketing headaches that hold new businesses back and set yourself up with great habits for the future.

Not all marketing mistakes are obvious, in fact some are so subtle you might not even realise you’re making them. Are you guilty of any of these?

Over the years I spent building my own business, I made many mistakes that were easily avoidable if I’d known I was making them. The problem was, I didn’t. I only realised they were mistakes with the benefit of hindsight.

But what if you could skip the whole hindsight thing? What if you could avoid making the same mistakes I did? Your business would likely progress at a quicker rate and you’d achieve your goals and desired lifestyle much faster.

So here’s your chance to benefit from my hindsight. Here are five mistakes I made back in the day that would have been easy to avoid if only I’d known I was making them:

Mistake #1: Changing suppliers impulsively

When you realise your marketing supplier isn’t working out, the natural impulse is to drop them as quickly as possible and move on. Before you give them the flick, stop and think. Do you have someone else ready to fill their shoes?
Ditching a supplier without the right planning will inevitably mean scrambling for a replacement and dealing with delays while you bring them up to speed. During this time your marketing activities will likely be disrupted or inconsistent and this can make your business look bad.
That’s not to say you should put up with someone who isn’t delivering, but it’s a good idea to put a transition plan in place and line up a replacement before you cut ties. This will save you a lot of stress and minimise disruption.

Mistake #2: Giving vague or unclear instructions

When it comes to effective marketing, communication is all-important. Most of the clients I work with have a clear vision for their business, and they know exactly what they want their marketing materials to look and sound like. Unfortunately most designers and copywriters aren’t mind readers and if you don’t clearly communicate the details of what you’re looking for, you’re not likely to get a satisfactory result. This can ultimately lead to frustration for everyone and extra costs for you, as projects need to get redone or run over time.
If you don’t have a formal briefing process, create one. Put everything in writing, even if you think it’s obvious or it goes without saying. Use examples wherever possible and encourage your marketing providers to ask for clarification if they don’t understand anything.

Mistake #3: Changing plans at the last minute

So your amazing new product or service is a couple of days from launch and you suddenly wake up at 2am with a brilliant idea. You have to change everything, right now. This is one I can definitely relate to and all I can say is don’t go there! Changing your marketing focus or strategy at the 11th hour is only going to lead to frustration and a rushed job. Stick to the plan and save your amazing idea for next time. Trust me, it’s not worth the stress!

Mistake #4: Not having a big enough marketing budget

This is a very common mistake, especially when you are just starting out and trying to keep costs to a minimum. Unfortunately when it comes to marketing you usually get what you pay for. Cheap marketing materials have the effect of making your business look tacky which isn’t going to do you any favours in the long run.
Even if you don’t have much to spare, it is worth investing in a high quality logo and professionally designed website. Creating the right impression from the start will bring you more customers over the long term and help your business grow.

Mistake #5: Slow approval processes

Dragging your heels on approving projects or releasing funding can mean missing out on opportunities. Marketing is a fast paced industry and it pays to act quickly. Long wait times for approval are often a sign that the business processes need reviewing so your marketing providers can act quickly when they identify opportunities and your business can avoid missing out.
Have you ever made any of the above mistakes?
If you’re running or marketing a business on behalf of someone else, you know how important it is to stay relevant, especially when it comes to marketing.


#Jo Macdermott – turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.


Get your business booming! Be Proactive and Exude Energy!

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Reputational Management, Social Media, Startups

So many people tell me that “they will be happy when…..”, “if only they had more business…..” I have too many bills and not enough money…….” or “My marriage is suffering because I can’t earn enough money to keep my partner happy……”!!!







business, office, school and education concept - stressed busine

Seriously, stop complaining and pick yourself up and just get on with it! No-one is going to give you a bunch of money, your relationship is rubbish because you ignore and do not work on it, your bills are too high as you live beyond your means! Stop blaming others and take responsibility.

The best way to remedy this is to create multiple streams of #income, and in today’s competitive world, you need to be the #MASTER of several #DOMAINS just to remain relevant, little along achieve great things!

The overnight successes that you see have been made over 20 – 30 years, not just last week! If you are not into #CODING and #WEB and #ECOMMERCE then you will be left behind. The business world has been in a state of disruption for many years now, and everyday new elements are added to it. #REAL ESTATE, #FINANCE, #FASHION, #ADVISORY, #LAW, #SPORT in fact all facets of life are completely being overtaken and automated by #ROBOTS and #ARTIFICIAL #INTELLIGENCE.


#SHOPPING STRIPS have closed down, #MAJOR SHOPPING CENTRES are turning into #CITIES, #RENTS are way too high, and we need to be #CREATIVE.

I have been training people throughout the #BUSINESS SECTOR and #REGIONAL AREAS in improving their #SOCIAL MEDIA knowledge, to get the edge, to learn about ROI and how to empower yourself and arm yourself with #DIGITAL KNOWLEDGE.

It is not hard, and so many people out there in the world are burying their heads in the sand,  pretending that SOCIAL MEDIA is not for them! “I don’t need it” I here, and “it is too hard” when this is just not true, they just haven’t had the right education. CLEAR, CONCISE and SIMPLE instruction and guidance.

With other #COLLEAGUES that work in this space, an #EX-FEDERAL COP, a #LAWYER, #TEACHERS, and #HR EXECUTIVES, and it really comes down to the correct learnings.

#CODING is a necessity today and not only belonging to propeller heads, #SOFTWARE and #APPS exist to virtually do everything, and only the #EDUCATED can use them. Recently a marketing executive that I met at an #IBM FORUM shared with me that her capacity to triple her performance in certain fields at work, occurred only as #TECHNOLOGY was used to increase performance, decrease energy input, and incrementally grow outcomes.

Use what we have available to us! Adopt new technologies to make yourself better, and keep developing and learning in life. It is these areas where you can use modern technologies to keep relevant, learnt about life, learn about new industries, new vocations and new skillsets.

It is only when we adopt these new technologies, and these new start ups that are going to change the world, and adopt them that we can advance. Advancement will come up over the top of you like a Tsunami and next thing you know you will be on the scrap heap! So be smart, lets avoid the scrap heap and be a part of the solution, instead of being part of the problem where life passes you by.

Technology is not going away, and neither am I! Are you…..




Don’t let social media kill your career: 4 things to do by my contact – Alita Harvey-Rodriguez

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Reputational Management, Social Media, Startups

Do you remember Justine Sacco? If you do it’s probably not for her outstanding talent in the world of PR, right?

A few years ago, in less than one minute and via just one tweet, Justine’s reputation and job were tarnished forever.

The PR executive was fired for a tweet. She deleted the tweet before she took a flight to Africa but it was too late. When she landed in Africa, she turned on her phone to see that this one tweet had ruined her entire career. There are now dozens of twitter accounts mocking this PR disaster.

Closer to home, I was at a BBQ with the CEO of a major property group recently. I said: “I read an article about how you started driving taxi’s. The story was really interesting.” He was shocked. “How did you find that? ” he said. My reply was my usual… “Haven’t you ever Googled yourself and read what comes up about yourself or your company?”

Googling yourself or business can reveal a lot about what people are saying about you or your company.

A business needs to do more than just tell the world its brand is good. It also needs to consider reputation management. It needs to produce and distribute positive content focusing on the reasons why its consumers choose its brand in order to outweigh the less favourable reviews that may appear online. This, coupled with great customer relationships, is the only way forward.

Your personal digital profile is a little different. But not by much.

I’ve been working in the digital business development industry for over a decade and my career has taken me all over the planet via diverse industries from retail to sporting associations.

I’ve also hired plenty of team members and can tell you the first place I go after receiving a resume is to Google for some background. Something I know all too well is the damage a poor digital profile reputation can do for your business or career and it’s something that gets ignored all too often.

I’ve seen the good, the bad and the ugly of online profiles. In fact, a survey conducted by CareerBuilder found that the main reason employers reject candidates is for posting inappropriate photographs on their social media accounts.

So how do you make sure you’re putting your best foot forward on all your online profiles? Here are my top 4 tips for managing your digital reputation.

  1. Audit your digital footprint. A poor first impression online could completely undermine your professional credibility. To understand more about your digital footprint – Google yourself. Look in the main page and make sure you go into images. Identify the profiles that appear and either clean them up or shut them down. Remember, if it’s online then it’s no longer yours to control.
  2. Consider your audience and perceptions. The lines between personal and professional are blurred now more than ever. Justine Sacco thought she was being ‘funny’, but there is no sarcasm font on a computer to determine perceptions. Always consider your audience when publishing online content. Even if you have reviewed your privacy settings, there is always the chance a connection may have shared it to their network. If your audience is mixing personal and professional you want to avoid encouraging misunderstandings.
  3. Explore your passion. If you’re serious about your career and personal brand you should consider that we’re now all marketers. Even if it’s ‘just’ your private Facebook account you’re sharing content for people to ‘like’.  Produce content on what you’re passionate about. Maybe it’s fashion, business, digital marketing, photography sales, travel, sharing incredible learning’s or helping others.
  4. Be Consistent. David Chen, CEO and co-founder of once said: “If your social networking connections are a mix of the personal and professional, you need to make sure you’re not perceived as ‘partying’ more than working”. When you’re clear about who you aspire to be and how you want to be perceived, you need to be consistent in presenting that picture of yourself in every facet of your digital profile. Your goal is to drive high quality traffic to your profile. So make sure your audience knows what you’re passionate about.

Alarm as primary school children as young as 10 caught sexting

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, Entertainment, Media, Social Media

THE sexting trend has hit primary schools with principals turning to sexual assault groups for help to deal with the devastating fallout.

Experts are alarmed that children as young as 10 are regularly sending nude and semi-naked photos of themselves, with some shared widely among classmates.

Easy access to internet porn and social media use at younger ages are said to have contributed to the problem.

Parents have been warned to wake up to the dangers of ­ignoring minimum-age restrictions for social media sites and letting children set up accounts before they turn 13.

Renowned child psychologist Michael Carr-Gregg.
CASA forum spokeswoman Carolyn Worth. Picture: Chris Eastman

“I am pleading for every parent to report every child to Facebook or Instagram or Snapchat, if they find out they have these accounts underage,” child and adolescent psychologist Dr Michael Carr-Gregg, of the National Centre Against Bullying, said.

“They don’t have the social and emotional maturity to manage their digital footprint.

“But it seems to be falling on deaf ears.”

Primary schools are increasingly contacting Victoria’s Centres Against Sexual Assault for advice on how to handle difficult situations where students used mobile phones inappropriately, including sexting.

CASA forum spokeswoman Carolyn Worth said younger children were more likely to send photos wearing singlets or underwear, but some have been more explicit.

She wants education around sexting to start at a primary level.

“For some kids it is terrible, they get stalked and harassed, with the pictures sent to other people,” she said. “We never would have thought that kids this age would take pictures of themselves nude or in intimate positions. We have to keep playing catch-up.”

Dr Carr-Gregg said intimate pictures of young children were commonly uploaded to social media as well as shared via SMS.

The worst case he was aware of involved a year 6 boy harassing a year 6 girl at a different school into sending him naked photos, which he then forwarded to 27 people.

“It was devastating for her, and one of many, many examples,” he said.

Kids Helpline, in a submission to the Senate inquiry into the harm being done to children by porn, said 95 children sought help for sexting ­issues between July and December 2015.

Of those, 80 per cent were female and the average age was 13.

Nearly 40 per cent of calls discussed significant coercion, such as a male, 15, who threatened to put photos of a 13-year-old girl’s breasts on Facebook unless she had sex with him.

Article courtesy of