Blade Runner 2019: How close are we to the film’s vision of the future?

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, dmgsocial, Entertainment, Johngdryden, Media, Social Media

In 1982 the film Blade Runner provided us with a stunning but utterly dystopian vision of the year 2019. But now it is upon us, how close is the Blade Runner 2019 to reality?

As with any vision of the future, Blade Runner has deep influences from the time it was conceived. There is something both socially and aesthetically that is distinctly 80s about the sci-fi masterpiece.

However, there is also some thrilling tech that belongs firmly in our collective vision of the future. So how close have we come, and where have we surpassed Ridley Scott’s masterpiece?

Robots and artificial general intelligence

Central to the Blade Runner plot is, of course, replicants, which are essentially bio-engineered robots with exceptionally sophisticated levels of intelligence, able to think abstractly, perform a host of different tasks and perceive themselves in a manner almost indistinguishable from humans.

And on this front, it is very safe to say that the real 2019 fails miserably to match up. Our robots are at best machines with a mock-human appearance, which are typically only able to perform basic pre-programmed tasks.

That is not to say that they are not impressive – there have undoubtedly been dramatic advances in both artificial intelligence and robotics, and their growing use reflects the value they have. However, in order to reach the level of Blade Runner’s replicants, we have much, much more to do.

One significant area is the development of artificial general intelligence, which is where an AI would be able to switch between wildly different tasks, and use abstract thought to encounter new scenarios much like a human would. At present we only have achieved narrow AI, which is focused on single tasks or focuses, and the vast majority of experts believe remains many years away.

Furthermore, the bioengineered hardware sported by the replicants also remains some time away. The film depicts the manufacture of organs such as the eye in a manner that is currently beyond our reach – although efforts to 3D print organscould in the future bring this closer.

Computers and digital analysis tools

While we might be a long way off the robotics of the Blade Runner 2019 world, we have long surpassed the computers Scott imagined for our era.

In one memorable scene from the film, we are treated to Harrison Ford analysing a photograph found at a crime scene using what in 1982 would have looked like highly sophisticated technology.

3 Things That Will Change the World Today

However, the computing on show is utterly retro by today’s standards. The machine appears to be running on a modified version of MD-DOS, and so would have looked out-of-date back in 1995. Similarly, the ability to ‘enhance’ an image as Ford does can now be achieved with a basic zoom, while the graphical capabilities alluded to in the scene have been dramatically surpassed.

The one area of computing we were slower to catch up to was voice commands, with Ford seen instructing his machine to show him different areas of the image by speaking. However, with the advent of voice assistants, we are now comfortably hitting – and surpassing – the technological bar set by the film even in this area of computing.

Flying cars and space travel

While computers might be better than in the Blade Runner 2019, transport – sadly – is not. The police-operated flying cars known as Spinners, which feature vertical take-over and cover capabilities, are not something we are accustomed to seeing in the real world.

However, we are moving closer with the development of autonomous vertical take-off and landing vehicles, such as those being developed for Uber Air or Lilium. We also have our own futuristic travel in development in the form of autonomous cars, although in both cases these remain a few years away from widespread use.

Where we have significantly fallen short is in space travel, which Blade Runner paints as far-reaching and everyday, alluding to both off-world colonies and trips beyond the solar system. Here, unfortunately, we are probably over a century away from Blade Runner’s vision, although it is nice to imagine it will come sooner.

Communications

Where we have beaten the Blade Runner 2019 is in communications, with video phone booths being a widespread feature of the film’s world.

While video calling is quite common now due to the advent of Voice over Internet Protocol (VoIP) services such as Skype, the film sees characters reliant on their proximity to cumbersome public tech.

There is nothing on the communications side of the film’s world that comes close to the smartphones of the real 2019, which far surpass any of the computing capabilities shown in the Blade Runner 2019.

We may not have replicants and flying cars, but in many ways we live in a far more futuristic world than Blade Runner’s creators could have envisioned.

VERDICT MEDIA STRATEGIES – Changing the face of business as we know it.

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, dmgsocial, Entertainment, Investment, Johngdryden, Media, Reputational Management, Social Media, Startups, Uncategorized

Every company has a perfect customer. And at Verdict Media Strategies, we’re all about finding and engaging with them for you. We design, target and measure your content by combining art and science – beautifully crafted and intelligent copy with analysable metrics. Reach out to me to see how VMS can benefit your business with intelligent insights and powerful tools to increase your business activity and sales. Call John Dryden on +61 4 8461 3508

Social Media will be stepped up over the Christmas/ New Year Period! Curated by John G Dryden

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, dmgsocial, Entertainment, Media, Social Media, Startups

Is social media worthwhile over Christmas break?……. 100%!!

With Christmas now less than a week away, many people are looking forward to a much-needed break. But should businesses be taking a break from social media over the holiday period?

Author and owner of PR firm CP Communications, Catriona Pollard said that studies have shown that some 60 per cent of Australians use the internet more than five times a day, and that 70 per cent admit to using their phone during mealtimes, meaning that “the digital world remains a prevalent part of everyday life”. And social media plays a central role in that connectivity.

“For this reason, it’s important that your business is maintaining a presence, with content in the pipeline, ready to jump into 2019,” the author said.

 

Social still gets used over summer: Facebook

Kaylie Smith, Facebook’s head of SMB for Australia and New Zealand, said that most people don’t stop using their social accounts when the holidays arrive, and that means businesses should be, too.

She told My Business that having a presence on social media post-Christmas “gives you an opportunity to boost sales among your holiday customer base”, while tapping into customers checking out post-Christmas sales or seeking ideas for spending gift cards they had received as presents.

“Business should defo be thinking about their social strategies over Christmas and the New Year, as holidays are a great time to introduce your brand to new shoppers and attract new buyers in volume,” Ms Smith said.

“I know by my habits that most Australians over the summer and holiday season always have their mobile phone within easy reach. We travel with the phone, sunbath with it and look at our apps throughout the day.

“People are spending on average over three hours a day on their phones, and mobile is the ideal way to reach them with relevant products and compelling offers.”

 

 

Benefits of staying active on socials over Christmas

Ms Pollard said that there are a number of business benefits to maintaining a social presence over the holiday period, even if your business will be shutting down. These include:

Getting in on the festivities

“Unless you’re the Grinch who stole Christmas, it can be fun to involve your business in the festivities of the season,” Ms Pollard said.

“This doesn’t mean your business needs to start planning an elaborate Christmas event; incorporating festive flair can be as simple as adding a holiday-themed cover image to your business’ Facebook page or sharing a few holiday-related articles on your Twitter.”

Maintaining a visual presence

Keeping your brand in the minds of customers is a year-round task, and the holiday period is no exception.

Ms Pollard said that if your business is shutting down, there are various tools and apps that allow for content to pre-scheduled, ensuring a fresh stream of posts continues throughout the shutdown period.

Your customers may be off work, too

Many people take time off over the holiday period, and it can be easy to forget that we’re not alone in doing so.

“With many people off from work, there’s an opportunity to drive high engagement levels over the holiday period,” Ms Pollard said.

“Whether this be through posting regular content, replying to customer comments and feedback or even offering a special, holiday promotion, your business will reap the benefits of audience interaction.”

Go to www.dmgsocial.com.au to find out how your business can benefit over Summer and into the business year of 2019! Speak with the Team at DMG Social today!

Credit: Original article produced and posted by ADAM ZUCHETTI on the 26th of November, 2018 on www.mybusiness.com.au

Seequent Acquires Geosoft: Merger of Leapfrog and Geosoft Brands Creates Subsurface Geoscience and Modelling Powerhouse

Posted on Posted in Big Data, Blog, Digital, Geosoft, Leapfrog, Mining

Acquisition brings together leading developers of geological modeling and geoscience software solutions for mining, civil engineering, energy and environmental sectors

CHRISTCHURCH, New Zealand and TORONTONovember 12, 2018 /PRNewswire/ —

Seequent, a world leader in visual data science, today announced it has signed an agreement to acquire Geosoft, a Canadian geoscience software company headquartered in Toronto with offices around the world. The acquisition brings together Seequent’s Leapfrog 3D geological modeling software suite with Geosoft’s subsurface geoscience and exploration data-driven technology – to create an unparalleled subsurface offering for the mining, civil engineering, energy and environmental sectors.

(Logo: https://mma.prnewswire.com/media/783203/Seequent_Logo.jpg )

Shaun Maloney, Chief Executive of Seequent, says: “The acquisition allows two strong geoscience brands, Leapfrog and Geosoft, to join forces to offer a greater range of solutions for our customers around the globe. Together, we are better equipped to deliver on our commitment to enable better decisions about some of the world’s biggest earth environment and energy challenges.”

Tim Dobush, CEO of Geosoft, says: “There is exciting synergy between our two companies, and together we can deliver new and enhanced value to our global customers. We share the same vision and passion for making a difference, and empowering knowledge from geoscience data is at the core of what we do. By bringing our people and powerful technology assets together under Seequent, we’re able to help customers solve their ever-larger geoscientific challenges across all disciplines and industries.”

Seequent is known worldwide for its Leapfrog® 3D geological modeling solutions. First introduced to the mining and minerals industry close to 15 years ago, Leapfrog® helps uncover valuable insights from geological data and enables geologists and executives alike to confidently make critical time-sensitive investment and environmental decisions. The company has since launched Leapfrog versions for the geothermal and energy industries and civil engineering and environmental industries, as well as other visualisation and collaboration technologies.

Geosoft’s Oasis montaj® technology platform is an industry standard within the geosciences, supporting advanced analysis and understanding of the Earth’s subsurface and subsea environments. The company’s Target for ArcGIS software is the market-leading geological application for Esri, delivering essential workflows for geoscience and GIS professionals working on the ArcGIS platform. With its release of VOXI Earth Modelling, Geosoft pioneered the use of high-performance geocomputing and 3D geophysical inversion modeling in the cloud.

By bringing together the Geosoft and Leapfrog brands, Seequent now has a leading market position in subsurface geoscience and modeling software solutions with offices in 20 locations and approaching 400 staff around the world serving customers in over 100 countries.

Maloney added, “We’ll continue our focus on mining and minerals, energy, civil and environmental industries. Geosoft’s capability will allow us to add to all of these areas and provide valuable new expertise to other areas.”

Seequent’s global headquarters will remain in Christchurch and the company will continue to drive R&D from New ZealandCanada and South Africa. Geosoft’s global headquarters will remain in Toronto, Canada.

Seequent was advised on the transaction by Murray & Co (financial) and DLA Piper (legal). Geosoft was advised by DCF Capital Partners (financial) and Gowling WLG (legal).

About Seequent
Seequent is a world leader in the development of visual data science software for understanding subsurface geology, with customers in over 90 countries. Our solutions enable people to create rich stories and uncover valuable insights from geological data, and ultimately make better decisions about earth, energy and environment challenges.

Seequent is known worldwide for its Leapfrog® 3D geological modeling software, initially developed for the mining and minerals industry. Now, civil engineering, environmental and geothermal energy industries also rely on Seequent’s software to manage project risks and uncover opportunities for their business.

With diverse applications, the technology supports large scale projects globally including, road and rail tunnel construction, groundwater detection and management, geothermal exploration, resource evaluation, and subterranean storage of spent nuclear fuel.

Seequent’s global footprint includes its Christchurch-based HQ and R&D centre, and a network of offices across Asia/PacificAfricaSouth AmericaNorth America and Europe providing solutions for customers in over 90 countries.

For more on Seequent visit: http://www.seequent.com

Twitter: @seequentglobal

For more on Leapfrog visit: http://www.leapfrog3d.com

Twitter: @Leapfrog3D

About Geosoft
Since 1986, Geosoft has helped to advance the understanding of the Earth’s subsurface. Geosoft ranks among the top 150 software companies in Canada, providing geoscience software and data services to thousands of organizations in over 100 countries around the world. The company’s solutions improve access and utilization of geoscience data, enabling deeper scientific insight to support decision making across the earth sciences. Geosoft software is used by international government geological surveys and agencies, educational institutions teaching the earth sciences, and the most successful energy and mineral explorers in the world. Geosoft’s corporate headquarters in Toronto, Canada is supported by operations in AfricaAustraliaEurope and Latin America.

For more on Geosoft visit: http://www.geosoft.com

Further information:
Sandra Lukey, Shine Group (PR for Seequent)
Phone: +64-21-2262-858; Email: sandra@shinegroup.co.nz

Material sourced from PR Newswire ©2017 PR Newswire. All Rights Reserved.

Suzy Welch: The 4 business buzzwords you should stop using immediately

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, dmgsocial, Entertainment, Johngdryden, Media, Social Media, Startups

When discussing upcoming meetings, complicated projects or even a workplace conflict, it’s easy to fall back on well-worn phrases to get your point across. But according to bestselling management author and CNBC contributor Suzy Welch, this indirect and confusing language can easily do more harm than good.

“Business jargon is pretty much meaningless,” she tells CNBC Make It. “I mean, ‘shifting paradigm’ — really?”

Below, Welch highlights four business buzzwords that you should strip from your vocabulary today:

“Let’s take this offline”

Not all workplace conversations will be friendly. But regardless of whether or not you agree with your colleagues, Welch says you should never resort to the phrase, “Let’s take this offline.”

Using this business jargon sends a message that says, “We’ve reached an impasse and things are getting awkward, so I’m going to have a private meeting with a smaller group of people later to get what I want.”

Instead, Welch says, you should push through the challenging conversation and address whatever issue is taking place right in that moment.

“Empower” and “Ownership”

“Empower” and “ownership” are two buzzwords that Welch says have a “super high BS factor.” She emphasizes that you should never use the words together in a sentence like, “I’m empowering you to take ownership of this project.”

Instead, Welch suggests being more direct, and saying something along the lines of, “I am giving you the authority to run this project, and I will hold you responsible for its results.”

Once you say this, she says, the key is to actually hold that person accountable.

“Bandwidth”

Most of us have heard someone toss this one around, as in, “That’s a great idea, but we just don’t have the bandwidth for it right now.”

Welch says this is one of her least favorite buzzwords, because it’s usually used to “gloss over your real reason for saying ‘no.'” Rather than beating around the bush, you should be honest about why something can’t take place and simply say some version of:

  • “That idea doesn’t fit our strategy.”
  • “We don’t have the money.”
  • “Our competitors already do that better than we do.”

Regardless of how bad the truth hurts, Welch says that everyone prefers to hear it.

“I could go on and on, because, honestly, all buzzwords are bad,” she says. “Fight like crazy to banish them from your vocabulary, and you might be surprised how truly empowered you become.”

Suzy Welch is the co-founder of the Jack Welch Management Institute and a noted business journalist, TV commentator and public speaker. Think you need Suzy to fix your career? Email her at gettowork@cnbc.com.

Urban Activation – Press Release – Stella on Hannell, Newcastle, NSW

Posted on Posted in Big Data, Digital, dmgsocial, Entertainment, Investment, Johngdryden, Luxury Real Estate, Real Estate, Social Media
Stella on Hannell is one of the most sort after apartment offerings in the Newcastle market, why not look at this amazing development for your next move or investment opportunity, and let our team best advise and work with you. Where some areas of Australia may have had some slight realisation on their value, on the whole, Real Estate in general is still the best investment option today. The discerning investor is still investing in unique locations where property values are not regressing, and in fact are on the move. Banks know when to start lifting interest rates and that is when the economy is in a healthy place. Australia has survived the GFC and is still a fantastic market to invest in, and is still sought after by foreign and local investors.
So we introduce to you Stella; Thirdi’s newest residential development in the heart of Newcastle’s thriving WestEnd. Comprising two residential towers offering a mix of 1,2 and 3 bedroom apartments with many boasting some of the best uninterrupted views of Newcastle Harbour and City.
Stella on Hannell features modern, open-plan designs with spacious outdoor areas and access to astunning rooftop garden. It’s exactly what you, and the city of Newcastle, have been waiting for.
It’s central location provides; easy access to the Wickham transport interchange, the light rail link to the east of the city and beaches and University city campus. Ben Small says “You will enjoy a great inner city lifestyle, with the ability to access the harbour foreshore and parks, ride a bike, run or walk to local cafes, restaurants, marina and much more”.

Ben Small says “These beautifully designed homes with unmatched harbour views are a result of careful and thoughtful planning. Newcastle is one of the most visually stunning places in the world so the developers have made sure you can take in as much of it as possible. Hence the reason the double tower design which allows you to experience uninterrupted views of the harbour and the city. Partnered with exceptional design and quality construction, the aim is to create homes that you’ll never want to leave”.

One of the best parts of Stella is undeniably the views across this beautiful city. That’s why we’ve built a rooftop for residents to enjoy. With multiple seating areas and pergola style awnings, we’ve designed a decadent rooftop area for sunny days and starry nights

The property will suit first home buyers, investors and owner occupiers due to its excellent location and modern facilities with Sales by Urban Activation.

Contact www.urbanactivation.com.au

Regional NSW offers great investment prospects – an article by Matthew George, Urban Activation

Posted on Posted in Big Data, Blog, Digital, Investment, Media, Real Estate, Social Media

FORGET Sydney, Melbourne or even Brisbane — an often overlooked real estate market has now become the country’s strongest and offers property investors the best growth prospects. It’s closer than you think.

The research suggested NSW’s towns and cities outside of Sydney and Wollongong led the country for growth in real estate transaction activity — a precursor to hikes in home prices.

Regional markets where transactions shot up over the past 18 months included the Hunter Valley, Tamworth, Wagga Wagga and Lake Macquarie and Newcastle.

The Queanbeyan-Palerang region on the part of NSW bordering the ACT was also a strong growth market, according to the Price Predictor Index released by Hotspotting.com.au.

“In terms of growth, regional NSW has a lot more to offer investors now than Sydney does,” the report said.

The Hunter Region, including the surrounds of Newcastle such as Lake Macquarie, Maitland, Cessnock, Singleton and Muswellbrook, was currently the country’s standout area for growth potential, according to Hotspotting.

A range of Newcastle suburbs recorded double-digit growth in median house prices over the past year, often at more than 20 per cent, industry figures showed.

“We expect this growth to ripple out to some of Newcastle’s near neighbours,” the report said.

Queanbeyan prices were expected to surge due to demand from buyers looking for a more affordable alternative to Canberra.

Sydney prices, on the other hand, have dropped marginally over the past year, while growth has slowed in Melbourne.

Tamworth and Wagga and Wagga, meanwhile, were anticipated to see strong growth in home prices because of their improving economies and infrastructure improvements driving up housing demand.

Hotspotting said other markets with above average price growth prospects were Dubbo, Goulburn, Ballina, Coffs Harbour, Port Macquarie, Bathurst, Orange, Albury and the Tweed region.

Conversely, demand was levelling out in Wollongong, Port Macquarie, Coffs Harbour and the Southern Highlands.

Originally published as Best areas to make money from property

Call Matt George and/ Lucas Gianotti or visit the team at www.urbanactivation.com.au

Matt George – Urban Activation – Press Release

Posted on Posted in Big Data, Digital, Investment, Media, Real Estate, Social Media, Uncategorized

Frankie Apartments now complete in Yarraville – Stunning Development brought to you by 94Feet.

FRANKIE is a stunning new residential development on the leafy fringe of Melbourne CBD. Featuring limited 1, 2 & 3 bedroom apartments with uninterrupted golf course and city views, refined European interiors, and easy access to the best of Yarraville Village.

FRANKIE is your opportunity to establish yourself in a fast evolving inner-city suburb.

Drive, train, cycle, or walk, Yarraville is connected to everything by a major train line, freeway, as well as numerous bike paths. Whether you’re off to Williamstown Beach, Highpoint Shopping Centre, or Crown Casino you are only ever 12 mins from the best of Melbourne’s West.

“FRANKIE is a unique opportunity to provide a stunning new residential offering on the leafy fringe of Melbourne’s CBD,” said Dean Rzechta, managing director of Ninety Four Feet, “the location and the product is essentially a one-off.”

Designed by PEDDLE THORP, and Built by HAMILTONMARINO BUILDERS these apartments will stand the test of time, and they breathe a new lifestyle into Yarraville.

FRANKIE is only a short walk to many of the area’s vibrant cafes, bars and cultural activities that have ultimately defined this pocket of the inner-west. As we now feel the heat of Melbourne’s Spring and Summer, Yarraville Park opens its doors to long summer nights of food and wine at Melbourne’s largest food-truck park.

“With very little else of this caliber in the area, FRANKIE is a project that will set the benchmark for boutique inner city living in this fashion forward and evolving neighbourhood,” said Dean.

FRANKIE’s emphasis on modern design and functionality has led to an overwhelming interest achieving 100% of the apartments pre-sold and settling right now.

A simplicity in FRANKIE’s determination to blend in with Yarraville’s aesthetic, as well as an operating philosophy that ensures that Frankie is not only environmentally viable, but also environmentally sustainable, has lead to a community that supports the development, rather than one that denounces it.

Astute investors, owner-occupiers and more specifically, established local couples seeking an independent lifestyle, have dominated the sales arena with this project.

Well Done to the Team from 94FeetPeddle Thorpe and HamiltonMarino Builders, as it was an absolute please to work on this project with you all, and our team grow in statue when delivering quality products.

To stay abreast of the projects that we are working on, reach out to us here at Urban Activation, and ask for Matthew George and the team, on HEAD OFFICE 1300 750 000, Level 1 / 54 Davis Avenue, South Yarra, VIC, 3141, Australia, +61 3 9820 8262

One Size Does Not Fit All: Which Social Media Platforms Should Your Business Be On? By Seth Rand

Posted on Posted in Big Data, Blog, Cyber Safety, Digital, dmgsocial, Entertainment, Johngdryden, Media, Reputational Management, Social Media, Startups

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

In today’s business world, social media marketing is a strategy that no company can afford to ignore. With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?
Below is a list of the top social media sites, along with the reasons you should—or shouldn’t—consider maintaining an active profile or page on each platform.
Facebook 
As the largest social media platform in the world with over a billion active users, Facebook is a social media platform that cannot be ignored. Unless your company is niche business that deals mainly on a B2B basis with a very specific and narrow type of audience, and doesn’t need to have a public way to interact with or provide content to your target demographic, your company should maintain a Facebook page.
Although most companies place Facebook at the forefront of their social media efforts, a small number of companies have decided to abandon Facebook in recent years. This abandonment is due to Facebook’s practice of modifying the algorithms that determine which posts appear on each users’ News Feed, which in turn has resulted in fewer company posts getting seen by a page’s followers.
Because of this, companies now have to spend money on Facebook ads or boosted posts to reclaim a prominent place in their followers’ News Feeds.
Having to “pay to play” for what used to be free has caused some companies to rethink or alter their Facebook strategy. That being said, only companies that have had considerable and measurable success on other social media platforms should consider leaving Facebook at this time.
Twitter 
Twitter focuses on brief, real-time communication, with almost 6,000 tweets posted every minute. Because of this, tweets can quickly become buried in a user’s Twitter feed. Due to this fast paced atmosphere, it is important to tweet at least a few times a day if you want to have any sort of visibility.
If your company doesn’t have enough content or commentary at its disposal to maintain an active presence on Twitter, you should consider focusing your company’s social media efforts elsewhere.
A major caveat to this rule applies to companies that frequently interact with their customers regarding questions or comments about their products or services. Twitter is the social media platform that customers are most likely to turn to when they have questions or complaints about a company.
Because of this, these types of companies should have a customer service specialists monitoring their Twitter account on a daily basis for any potential customer questions or complaints. According to a survey of Twitter users, 42 percent of customers expect to receive a response to a customer service complaint within one hour, so waiting to respond until the next business day could seriously hurt your businesses’ reputation.
LinkedIn 
LinkedIn is the most prominent social network for professionals. It’s an extension of old-fashioned, face to face social networking, and should be used as an avenue to connect with your colleagues, as well as potential business leads and referral partners.
If you run a B2B business, you should have both a personal and company profile on LinkedIn to increase the visibility of your company among other professionals in your field. Engaging in LinkedIn groups, both through posting and commenting on other posts, is another great way to build the professional reputation of individual members of your team.
Top-level members of your management team should also consider posting original articles on LinkedIn’s Publisher feature to improve the reputation and credibility of that individual, as well as your company.
Google+
Although Google+ is a platform that has never caught on in comparison to competitors like Facebook, the fact that Google+ is a Google product should make you still seriously consider investing time on this site. Content that is posted on Google+ is picked up by Google’s search engines in a way that content from other social media sites isn’t, so if you are looking to increase your company’s SEO, your company should be on Google+.
Another reason to have a profile on Google+, especially for local, service-oriented businesses, is Google+ reviews. Once a company receives five Google+ reviews, the number of stars associated with your business will show up directly on Google search results. Having a high rating on Google+ reviews will greatly impact the reputation of your company.
Pinterest 
Pinterest is a visual platform in which people can “pin” pictures and other content to their boards. This content usually consists of products that the user likes, and therefore, is the leading platform for website traffic referrals.
If you run any sort of business that’s core business consists of products dealing with home decorating, fashion, recipes or any other product that is visually appealing—especially to targeting women—your company should have an active presence on Pinterest.
Instagram
Instagram is currently the best platform to reach out to teenagers and other people that love a good image or short video. The difference between Pinterest and Instagram is that pictures shared on Instagram primarily focus on photos of people, landscapes, and the like as opposed to products, so companies such as travel companies, magazines or any other companies that have access to high-quality images of people using their products should be on Instagram.  
Using any sort of stock photography on Instagram is considered a major faux pas and should be avoided at all costs.

In Conclusion
Even though you should consider having a social media profile on each of the relevant platforms above for your business, remember that having an inactive social media profile might be worse than not having a profile at all. However, if you are busy and unable to consistently stay active on social media, then there is a variety of software available to help schedule posts such as Hootsuite, TweetDeck, SproutSocial, etc. Because of this, it is important to have a social media strategy in place before you set up your social media accounts.

Be sure set goals ahead of time, such as the number of times your company should be posting, tweeting or pinning per week. Once you develop your social media strategy, make sure you have the resources to properly execute your strategy.
If you find yourself unable to maintain an active social media presence with your current staff level, you should either hire a social media professional to manage your social media efforts, or enlist a marketing firm to manage your social media presence on your platforms. You can do yourself a disservice trying to do it yourself and doing it poorly, and consequently damaging your brand. Get it right from the start, work with a professional for a minimum of 90 days to learn and perfect your own social media craft.

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